Presented by:

 Amit Kumar

 Binay Mohan

 Manav Gupta

 Rajat Gupta

 Sidhharth Roy
Act I Lights! ITC- A Background

Act II Camera! The BCG matrix

Act III Action! Learning points and

conclusions
 Governance structure
 Strategic supervision
 Strategic management
 Executive management
Core values
 Nation Orientation; Trusteeship;
Excellence
 Customer focus; respect for people;
Innovation
 Vision: Sustain ITC’s position as one of
India’s most valuable corporations through
world class performance, creating growing
value for the Indian economy and the
Company’s stakeholders.
 Mission: To enhance the wealth generating
capability of the enterprise in a globalizing
environment, delivering superior and
sustainable stakeholder value.
FMCG
• Cigarettes
• Foods
• Lifestyle Retailing
• Greeting, Gifting & Stationery
• Safety Matches
• Agarbattis

Paperboards & Packaging

• Paperboards & Specialty Papers
• Packaging
Agri – Business
•Agri-Exports
• e-Choupal
• Leaf Tobacco

Hotels
Group Companies
• ITC Infotech; etc.
Business/ Year Growth Value (Rs in Crore)
% 2005 2004

FMCG-Cigarettes 8.4 10002.54 9230.27

FMCG-Others 85.2 563.39 304.16
Hotels 124.1 577.25 257.53

Agribusiness 4.2 1780.07 1708.77

Paper & pkg. 24.9 1565.31 1253.29
Net revenue 12.99 13349.58 11815.04
Category CAGR Growth parameters
Cigarettes 10.9 % Pricing power
Hotels 22.7% Inward traffic, occupancy
Paper 17.2 % Capacity utilization, value
added products
Agri 34.3 % E-choupal, choupal sagar,
business
FMCG- 60.2 % Fast track, decent share.
Others
 Outstanding market leader
 Cigarettes, Hotels, Paperboards, Packaging and
Agri-Exports.
Gaining market share
 Nascent businesses of Packaged Foods &
Confectionery, Branded Apparel and Greeting
Cards.
Segment Dominance Contribution %
Revenue PBIT
Cigarettes 70% share 77.0% 87.7%

Paper & Packaging board – No. 7.3% 10.7%

Packg. 1 in Asia
Agri 1of the largest xporters 7.0% 3.7%
business from India
Hotels ITC Group ranks No.2 4.3% 5.4%

FMCG 20% share of greeting 4.4% -7.5%

(Others) cards market,
'Aashirvaad' atta is
No.1 in branded
segment
 The Boston Consulting Group

 A chart that had been created

A 
by Bruce Henderson in 1968
To help corporations with
analyzing their business units
C 
or product lines
This helps the company

T allocate resources and is used

as an analytical tool in:
 Brand Marketing

2  Product Management
 Strategic Management
 Portfolio Analysis
Market attractiveness & Competitive
strength is also important.
 Assumes market growth rate. A firm may grow
the market.
 A “Dog” may be helping other products.
 High market share/Growth is not the only
success factor.
 Linkage between market share and profitability
is questionable.
Stars ?
•Hotels •FMCG- Others
•Paperboards/
Packaging.
•Agri business.
Cows Dogs
•FMCG-Cigarettes •Maybe ITC
Infotech.
 To be handled with care.
 Strategic forays into emerging high growth
markets.
 E-Choupal is a transformational strategy.
 Strong brand building capability will be tested.
 Corporate strategy of creating multiple drivers
of growth anchored on its core competencies
and distribution reach.
 Embracing difficult and challenging corporate
strategy. (Ex: Paperboards).
 EHS philosophy: Contribution to the triple
bottom line- Economic, Environment and social
capital.
 Google Images
 www.wikipedia.com
 www.coco-colaindia.com