INTRODUCING OUR

PRODUCT:
JIO CREDIT CARD
PRESENTED BY:PRACHURYA DASH

NIKITA SINGH
A SHORT GLIMPSE OF CREDIT CARDS IN INDIA

A credi t c ard i s a s mal l pl as t i c o r m etal c ard i s s ued by

a fi na nci a l c ompany. It al l ows yo u to ma ke purcha s es
by borrow i ng mo ney up to an es tabl i s hed l i mi t.

Cust omer s ca n cho os e a ny credi t card th at hel ps them

avai l a l ot of benefi ts and i s a n i deal matc h fo r thei r
requ irement s . For exa mpl e – If you travel a l o t, then a
travel ca rd i s bes t fo r yo u as i t c an hel p yo u earn ai r
mil es, acc es s a i rpor t l o unges , etc. In Indi a, c redi t ca rds
are off ered i n co l l aborat i on wi t h the fo l l o wi ng pay m ent
networks - Vi s a, Mas terCar d, A meri can Ex pres s , Di ner ’s
Club, etc.
BUSINESS CONTEXT OF OUR NEW
PRODUCT

In the new launching product it requires to

d e v e l o p a c u s t o m e r s e g m e n t a t i o n t o d e fi n e
marketing strategy through machine learning
technique.

In our Jio credit card issuers have traditionally

target the consumers by using information
about their behaviors and demographics .
Behaviors are often based on credit bureau
reports on how a person spends and pays over
time customers for their telecommunication
services and other jio payment mode services.

We ' r e h e r e w i t h a h y p o t h e t i c a l l a u n c h

But at the end we'll also give you two real ways
of how Reliance Jio can actually provide credit
cards for it's users.
VISION STATEMENT OF OUR NEW PRODUCT

Off er ing m a x im u m c onve n ie n c e to c ar dh old e r s

Th e p r ofi ta b ility of a c a r d is b a s e d o n u s a g e ke e p in g y o u r e x p e n s es do w n, m a n a g i n g r i s k a n d
h ave s c a le.

GOAL AND OBJECTIVE

To be i n t op 5 le ag ue i n 5 ye ar s .

St r ong b rand p re s e nc e .

Cap t ur e c ust om e r be h av io r p at t e rn s .

I nc re as e us age of Ji o Pr od uc t s
How will be the growth of consumer: “JIO CREDIT CARD”

• Acknowledge the importance of its best customers.

• Has superior convenience.

• O ff e r s h i g h e r s e r v i c e q u a l i t y.

• J i o C r e d i t C a r d o ff e r s t h e f o l l o w i n g r e w a r d b e n e fi t s :

• - 7% cashback on all your jio recharges up to INR 1500 per month

• - 5% cashback on using above limit transactions per month jio payment bank app

• - 2% cashback on all other spends of reliance except fuel

• All free services come along l i k e J i o Tv a n d e t c .

• Other perks of Jio Credit Card include:

• - No joining fee

• - Card management on app

JIO CREDIT CARD DATA:

• CUST-ID : C re dit c ar d h olde r I D

• Bal an ce : m ont hl y ave ra g e ba lan c e( ba se d on da il y b al an ce avera g es ) .

• ba lan c e_ fr eque nc y : ra ti o of l a st 12 m on th s wi th ba la nc e.

• One - off pur ch as es

• Ins ta llm e nt s_ pur ch a ses

• Cas h_ adva nc e

• Pu rc ha s es- f req ue nc y

• Averag e a m oun t p er ca s h-a dva nc e tra ns ac ti on.

• Tota l pay m e nt s( d ue am ou nt pa id by the c us tom e r t o de cr ea se th ei r st at em en t ba lan c e) in

th e p eri od.
 STP OF JIO CREDIT CARD:
• MA RK ET SE GM EN TATION: a lt ern a tive ba nk i ng an d c re dit s olut ion s u si ng jio c r edi t ca rd in st ea d of c as h.

• A lth ough c re dit c ar d c u stom e r s eg m ent at ion c an be u sed wit hi n m os t d ep ar tm e nts , s uch a s ri sk ,
op era ti on s, sal es , a nd cu st om e r se r v i ce , m or e of t en t ha n n ot, m a rket in g t ea m s re ap th e m os t ben efi ts
ou t of i t.

• Wit hin cred it c ar d m a rke tin g , c us tom er s eg m e nt at ion ca n be us ed a cr os s th e b oa rd f or c us tom er val ue

an d l ife cycl e m an ag e m en t, i nc lu din g but not li m it ed to:

• Inc rea s ing t he sh ar e of wal le t an d be c om i ng th e p ri m ar y ca rd v ia ide nti fi ca ti on of h ig h - poten ti al

ca rd holde rs

• Encoura gi ng cr os s- s a les of jio an d ot he r r el ia nc e produ ct s bas ed on com pr eh en sive c us tom er

und er sta nd ing

• Se le ct ive ly upg radi ng ca rd l im it s a nd t ie rs for m a xim um re tu rn on ris k

• Re ta in ing t he m os t va lu a ble cu s tom er s b y a c cu rat el y e va lu at in g c us tom er val ue a nd a ttr it ion ris k

• Ma ximi zi ng profi ta bi li ty fr om pay m en t op era tion s, a nd m ig rat in g c us tom er s to m or e p rofi ta bl e p ay m e nt

produ ct s an d i nt era ct ion ch an ne ls
• TA RGET GROUP: ji o c redi t ca r d u ser s have m or e t ha n one a ll whic h c re dit c ar ds an d
look in g f or pay m en t solu ti ons, a nd a s a r es ul t, for a hi g h con sum pti on l eve ls for ur ba n& t ie r
2 midd le an d uppe r cl as s se g m ent ( B a si ca l ly the r el ia nc e p roduc t s a nd ji o u ser s.

• POSITION IN G: re lia nc e jio is he lp ing tra ns for m Ind ia n i nt o a di g it al a nd te ch - sav v y na ti on

by g iv i ng a val ua ble s er v ic es pr ov ide d t o th e c ust om e rs of ba nk a nd s pec ia l dea ls i n
dis cou nt of t rave ll in g . The vas t pay m e nt n etwor ks Vi sa & M as te r Ca rd a re com pe ti tors .
Vis a g oal is t o loc a te to m axim i z e c ons um er of th e poten ti a l b en efi t t o th e fi rm .
Plans for launching Real Jio Credit Card.

1 . C o n v e r s i o n o f Pa y m e n t B a n k s I n t o F i n a n c i a l B a n k s

A p a y m e n t s b a n k s e e k i n g t o c o n v e r t t o a s m a l l fi n a n c e b a n k w i l l h a v e t h e a b i l i t y t o s t a r t a l e n d i n g
b u s i n e s s , w h i c h w o u l d r e s u l t i n a m o r e p r o fi t a b l e u s e o f t h e d e p o s i t s i t g a r n e r s f r o m c u s t o m e r s .
Currently a payments bank can only provide ser vices such as savings bank account, remittance
s e r v i c e s a n d o t h e r p a y m e n t o p t i o n s . T h e R B I ’s o r i g i n a l l i c e n s i n g g u i d e l i n e s h a d r e q u i r e d t h a t p a y m e n t s
b a n k s m u s t h a v e a fi v e y e a r b a c k g r o u n d i n t h e p a y m e n t s s p a c e t o b e a b l e t o a p p l y f o r a l i c e n s e . T h i s
means that these entities are not new entrants in the payments space and have experience.

2 . C o b r a n d i n g w i t h A n y b a n k s o r fi n a n c i a l i n s t i t u t i o n .

Co-branded credit card that is best suited for individuals who are new to credit cards and use jio and
r e l i a n c e p r o d u c t s f r e q u e n t l y. T h e c a r d c o m e s w i t h n o j o i n i n g f e e a n d w i t h c a s h b a c k s a n d s o m e
e x c l u s i v e o ff e r s .
Thank you