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  • Titan Elevate 7.0: The Next Z'En

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    Aatmi Naik
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    Gen Z represents 33% of the world population with $143 billion in purchasing power. They are increasingly influential consumers and will make up 30% of the global workforce by 2030. To effectively market to Gen Z, companies must utilize hashtags, SEO, and social media campaigns while offering coupons, discounts, and rewards both online and in-store. Given Gen Z's focus on environmental issues, TITAN must convince people it is truly environmentally friendly through advertising and social media that highlights its sustainability efforts. The company must also offer flexibility and a good work-life balance to attract Gen Z employees and portray a positive brand image as an employer.

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    Gen 'Z' marketing

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    Titan

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    Gen Z represents 33% of the world population with $143 billion in purchasing power. They are increasingly influential consumers and will make up 30% of the global workforce by 2030. To effectively market to Gen Z, companies must utilize hashtags, SEO, and social media campaigns while offering coupons, discounts, and rewards both online and in-store. Given Gen Z's focus on environmental issues, TITAN must convince people it is truly environmentally friendly through advertising and social media that highlights its sustainability efforts. The company must also offer flexibility and a good work-life balance to attract Gen Z employees and portray a positive brand image as an employer.

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    8 views7 pages

    Titan Elevate 7.0: The Next Z'En

    Uploaded by

    Aatmi Naik
    Gen Z represents 33% of the world population with $143 billion in purchasing power. They are increasingly influential consumers and will make up 30% of the global workforce by 2030. To effectively market to Gen Z, companies must utilize hashtags, SEO, and social media campaigns while offering coupons, discounts, and rewards both online and in-store. Given Gen Z's focus on environmental issues, TITAN must convince people it is truly environmentally friendly through advertising and social media that highlights its sustainability efforts. The company must also offer flexibility and a good work-life balance to attract Gen Z employees and portray a positive brand image as an employer.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 7

    TITAN ELEVATE 7.

    THE NEXT ‘Z’EN


    ABOUT GEN ‘Z’

    People born from 1995 to 2010 are generally called Generation Z.

    33% of World Population

    $ 143 B Purchasing Power

    30% of Employees by 2030


    85% of Gen ‘Z’ learns about new product through social media

    Maximise
    Hashtags and Social Media
    share of Social
    SEO for Campaign for
    Media
    Marketing greater reach new products
    Sees valueininCoupons,
    coupons, Discounts,
    discounts, reward programs
    65% Sees value Reward Programs

    Increase in promotional
    offers through coupons,
    discounts and reward
    programs in stores as
    well as on websites to
    attract more Gen ‘Z’
    ENVIRONMENTAL FRIENDLY BRAND
    Gen Z considers environmental issues to be of pivotal importance and it is important from a
    consumer and employer perspective that TITAN aligns with their aspirations.

    Ipsos MORI, on behalf of Amnesty According to “The State of Consumer


    International, questioned more than Spending: Gen Z Shoppers Demand
    10,000 people aged 18-25-year olds— Sustainable Retail,” 62% of Generation Z
    also known as Generation Z—in 22 survey participants prefer to buy from
    countries for the “Future of humanity” sustainable brands.
    survey.Respondents were asked to pick Generation Z is also the most willing to
    up to five issues from a list of 23 major pay more for sustainable products (73%).
    issues facing the world. In total, 41% of
    respondents said climate change was one
    of the most important issues facing the Therefore it is important that TITAN
    world, making it the most commonly manages to convince people that they are
    cited globally, followed by 36% who indeed a true environmental friendly
    chose pollution and 31% who selected organization with the help of advertising
    terrorism. and social media presence.
    OTHER FACTORS:
    FLEXIBILITY:
    Gen Z considers FLEXIBILITY as one of the most pivotal factors while choosing a job.
    TITAN as an employer must ensure independence and a decent work-life balance to the
    employees so that the brand image will be portrayed so.

    NATIONALISM:
    Although surprising, Gen Z are politically aware and economically conservative.
    According to a global study by Market Research, Gen Z prefers nationalism to globalism by
    a margin of 18%.
    THANK YOU

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