FINTECH Skill Sets of Fintech Product
Manager
 Financial Technology can apply to any
innovation in how people transact
business, from the invention of digital
money to double-entry bookkeeping.
 General products in Fintech: Cross-border
way to transfer money, a new way for
people to file taxes, send and receive
money, dispense credit, buying and selling
of financial instruments, establish credit
ratings, payment gateways, POS, Digital
Wallets.
 Fintech usually operates on lean margins
and allow very narrow margin of error. It
is riddled with strict regulations to be
delivered in stringent timelines. The
products need to be accurate, secure and
efficient.
 EMPATHY:
1. Know customers better than they know themselves
2. Appeal to the emotional needs of a customer.
3. understand the motivation of all stakeholders.
 BUSINESS MINDSET:
1. Go beyond the problem statement and solutions.
2. Understand e2e ramification to the business, legal, finance, compliance risk.
 DOMAIN KNOWLEDGE:
1. Understand the fintech industry well.
2. Good finance know-how, Understand the key regulation differences globally.
 DETAILED ORIENTED WITH ZERO-ERROR TOLERANCE:
1. Precise an extensive documentation.
2. Secure, efficient an accurate product.
 CREATIVITY AND GRIT:
1. Manage a product with several constraints.
2. High rate of iterating and delivering, never leaving a customer need unexplored
or a feature unpolished.
Business Model Analysis - UPSTOX
BUSINESS ACTIVITIES: REVENUE STREAMS:
 The Osterwalder’s business model framework is
utilized to compare and analyse Upstox Trading Platform Commissions
platform. Mutual Fund Investments Sign Up Fees
 Tech Stack:
 Application and Data VALUE PROPOSITIONS: CUSTOMER SEGMENTS:

Discount Broker Retail Users

Lower Fees Day Traders
Customer Support Investors
 Utilities Intuitive Deign F&O Traders
Millennials

COST STRUCTURES:
CHANNELS:
 Business Tools
Website Maintenance
Employee Salaries Website
Technology Mobile Apps
Alliances
App Critique - UPSTOX App Enhancements - UPSTOX

 LOGIN PAGE:  PAST ORDER CALCULATIONS:

The login page takes a lot of time to load, once the details are The past order calculations are not available on the app
entered, The time taken on the app is more as compared to and on the website. This is an issue from the consumer
website. Currently the app takes around 5 sec to successfully perspective and implementing this would help in
logon the user. improving consumer experience and also increased
trust in how the transactions are managed.
 TREND ANALYSIS VIEW:
 LEARNING ACADEMY:
The trend analysis window is migrated to the mobile app
without real optimisation from the website version. There is To increase user engagement, and time spent on the
too much information on the phone screen, which hampers website/app, a new section can be introduced which
the user experience. The UI needs to be updated to only would have documents and video tutorials for technical
include the most used features, while disabling the low and management analysis. This feature can later be
priority options to promote user experience. used to sell training modules once we have enough
traction on this feature.
 STOCK WATCHLIST:
The watchlist feature needs UI revamp, the current layout
does not allow the user to compare multiple stocks, and in
order to purchase a stock it has to be added to the watchlist,
which should be an option ideally. The data points
highlighted on the watchlist should be optimised and the user
should be given an option to select the desired ratios.