MAI PUNJAB DA HAAN TE PUNJAB MERA HAI

I
AM
PUNJAB’S
AND
PUNJAB
IS
MINE.
 2

NO.1 PUNJABI MUSIC CHANNEL

--% UNDISPUTED MARKET SHARE

REACHING ---MN VIEWERS EVERY WEEK

Source BARC TG 2+ FY’20 MS – Mah U, Reach Mah U +R

 TYAAR HOJAO
HON LAGEYA
HAI KUJ
BOHOT
VADDA

NOW GET READY FOR OUR

NEW OFFERING
 INDIA LOVES CONSUMING MUSIC ON TV
PUNJABI & REGIONAL ALIKE

666 MN
Consume Music on TV(Monthly cum reach)
hindi & Regional music equating reach at 447mn

353 MN
Consume Music on Streaming Apps +YT

226 MN
Listen to Music on Radio IRS - Monthly avg.

TV:2+ All India FY’20

Music Apps + YT Publisher Data, reach with Comscore Tool Feb’20
Radio - Source: IRS 2019-Q3 INDIVIDUAL DATABASE - Type_29--
However, festivals and celebrations
like TEEJ, BAISHAKHI IN OUR
CULTURE

brings out an authentic side

of our personality.

The beauty
of blending in the
crowds in street
celebrations and
indulging our
values allows the
us to set our self
free.
 6
PUNJABI –TOP LANGUAGE WITH ROUND ABOUT 60% OF REGIONAL VIEWERSHIP AS
COMPARED TO ANY OTHER REGIONAL MUSIC.

% HSM REGIONAL MUSIC VIEWERSHIP GROWTH FOR PUNJABI AS A LANGUAGE

BY LANGUAGE

% Share
Assamese (1) Non HSM (20)
1% 5% 9.1
Bhojpuri (1)
6% 7.7
Bengali (4)
5%
6.8
Oriya (1)
6.1
3%

Marathi (3)
19%
Punjabi (8)
60%
*Need to be corrected

F.Y 16-17 F.Y 17-18 F.Y 18-19 F.Y 19-20 (till

Number in bracket represents number of channels for that language
wk 8'20)

Source BARC TG: NCCS ALL INDIA 15-30 Urban, FY’20

AGYA AGYA PUNJABI HITS AGYA

OUR
PUNJABI
AVATAR

PUNJAB
I
HI TS
 THE SAFE LIFE PUNJABI HAAN
CHOICES ARE, HIT HAAN

POTRAYING YOU
CULTURAL SIDE

It is a choice embedded in playing it safe.

So, deeply rooted in the values of simplicity and

harmony, this cultural conditioning reflects in the
life choices made by the

PUNJABI YUVA
 12

AUDIENCE WE ENTERTAIN :

YOUNG PUNJABI YOUTH

WHOSE BHANGRA SIDE
RESERVED FOR CELEBRATION.

BUT IN PUNJABI HITS

EVERYDAY IS A FESTIVAL.
 13
BRAND PROMISE :

PUNJABI HITS WILL CREATES A MUSICAL ATMOSTPHERE LIKE NEVER BEFORE.

ETHE PAYEGA KHORU

ZEE VAJWA, KSHANN GAJWA
 16

EXCLUSIVE & TRENDING

SO NG S

ONLY ON
W E D E A LS I N PR ES E N T I NG
TO P NOTCH SO NG S FO R
YO U

NO.1 library in PUNJABI

MUSIC

SHUFFLING TOP SONGS

ACROSS GENRES, MOOD
AND ERAS
DIALLING UP EXPERIENCES

Focusing on urban with our traditional approach

 20
PUNJABI HITS
MUSIC SLOTS
As we are top in the market so it’s our duty fulfil those
expectations and in order to do that we have came up with
an initiative which lead in prosperity of the society named
“HIT CARES” which consist of different social welfare deeds
in which Punjabi celebrities come in forward.
IT’S AN ENGAGING ELEMENT
WHICH COMES IN BETWEEN THE
SHOWS IN WHICH YOU HAVE TO
GUESS A CELEBRITY IN 10 SECONDS
WHO’LL BE UNDER MASK.
 21

TIPPNI
ITS AN OPINIAN BASED SHOW WHERE OUR ANCHOR WILL REPRESENT HIS FEELING ABOUT
WHAT’S HAPPENING AROUND THE GLOBE.

FORMAT – SHORT V (1 minT):

A NCHOR express their POVs relevant & trending topics in a humorous way
 26

A POWER PACKED LOGO REVEAL

TELECAST
*OUR DATE*
THANK YOU