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Vi su a l A
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Com m uni
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Ilocos S
Purposes of Visual Art
Ceremonial
Artistic Expression
Narrative
Functional
Persuasive
Ceremonial

Made to celebrate or
commemorate something
important In the culture, in
ritual or worship, or in
personal Life
Artistic Expression
The use of the imagination in the
production of objects intended to be
contemplated or appreciated as
beautiful, as in the arrangement of
forms, sounds or words.
Narrative

Narrative art is visual art that tells

a story. It manifest itself in every
kind of medium, in every culture,
in every form that you can
imagine.
Functional
Refers to aesthetic objects that serve
utilitarian purposes.
The genre is remarkably inclusive: it
encompasses everything from furniture and
lighting to dishes and even books
Persuasive

An art that attempt to influence

a person’s belief, attitudes,
intentions, motivations, or
behaviors.
Non-Performing Art

Like writers, Visual Artists usually

work more or less in isolation
Their work is made public AFTER
the act of creation
Elements of Visual Arts
There are SEVEN (7) basic elements to remember
and comprehend:
LINE SHAPE TEXTURE
FORM COLOR VALUE
SPACE
Line
Most basic of all the elements
EXTENSION OF A POINT IN SOME
DIRECTION THROUGH SPACE
Can be Regular or Irregular (dotted/dashed)
Creates focal points-drawing the eye to a
particular place
Shape

Can be organic (irregular, natural) as

related to nature/science
Can be geometric (circle, oval, square,
rectangle, triangle)
Form
Form indicates three dimensions
Is created by use of techniques
such as shadowing and perspective
Color
Primary Colors: Red, Yellow, Blue
Mixing these colors creates secondary
colors
Mixing secondary and primary colors
creates intermediate colors
Color Continued
Cool Colors: Blue, Violet, Green
Warm Colors: Red, Yellow, and Orange
Analogous Colors: Next to each other on color
wheel
Complementary Colors: Opposite to each other on
the color wheel
TEXTURE

Way something feels (or looks as

if it would feel)
Textures can be natural or human-
made
Value
How light or dark a hue appears
Shade Value increases by adding black
Tint Value increases by adding white
Tone Value increases by adding grey
Space
Area between, surrounding, or inside
objects
An object is the POSITIVE SPACE, while
empty areas are areas surrounding the
object make up the NEGATIVE SPACE
 Principles of Design
Visual Artists use EIGHT (8) Principles of
Design:
Repetition Pattern Balance
Emphasis Contrast Rhythm
Proportion Movement
Repetition

Shape, color, line or other elements

used more than once in a particular
work
Pattern

The use of one or more elements

in a regular and repeated manner
Balance
Arrangement of objects or images in a work that avoids one
overpowering another

Symmetrical balance is a predictable, roughly mirrored

arrangement

Asymmetrical balance exists when two unequal objects or

images appear to have equal ‘weight’

Radial balance sets objects or elements around a central point

Emphasis
Sets the focal point

Conveys the sense of importance attached to an object or

element

Controls what the viewer sees most prominently; most

often, or for longer periods of time

Color, size or any other element can create emphasis

Rhythm

Elements are often used in ways

that create a continual or repeated
emphasis
Proportion
Relationship of elements to each other
Relationship of parts to the whole
Size is a consideration
Movement
Ways in which the viewer is directed
through a piece
Ways in which the eye is drawn to focal
points
A sense of action or motion in the piece
Contrast
Showing differences WITHIN any of the
elements
Communicating Meaning
Artists attempt to convey IDEAS, EMOTIONS,
EXPERIENCES, and even tell STORIES in their
work
The meanings they attach to what they create is
communicated to viewers through the eyes alone
Types of Visual Artists
After copying the list, please describe a specific work that
such an artist might create

Painter/Watercolorist Collage Artist

Stone/Metal Sculptor Potter

Architect Photographer

Textile Artist Furniture Maker