A company's marketing environment consists of its suppliers, marketing intermediaries, customers, competitors and publics. Marketing intermediaries include resellers, marketing service agencies and financial firms that help a company promote and sell its offerings. A company's internal public includes its workers, managers, volunteers and board of directors.
A company's marketing environment consists of its suppliers, marketing intermediaries, customers, competitors and publics. Marketing intermediaries include resellers, marketing service agencies and financial firms that help a company promote and sell its offerings. A company's internal public includes its workers, managers, volunteers and board of directors.
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A company's marketing environment consists of its suppliers, marketing intermediaries, customers, competitors and publics. Marketing intermediaries include resellers, marketing service agencies and financial firms that help a company promote and sell its offerings. A company's internal public includes its workers, managers, volunteers and board of directors.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
agencies and financial firms that help a company to promote and sell its offerings to its final customers. 1. Advertising agencies 2. Suppliers 3. Intelligence firms 4. Marketing intermediaries Kotler / Armstrong 11e, Chapter 3
_____ include resellers, marketing service
agencies and financial firms that help a company to promote and sell its offerings to its final customers. 1. Advertising agencies 2. Suppliers 3. Intelligence firms 4. Marketing intermediaries Kotler / Armstrong 11e, Chapter 3
consumer markets. 1. True 2. False (marketers today may have five types of customer markets. These are the consumer market, the business market, the reseller market, the government market and the international market. Kotler / Armstrong 11e, Chapter 3
A company’s _____ public includes its workers,
managers, volunteers and board of directors. 1. employee 2. citizen-action 3. internal 4. human resource Kotler / Armstrong 11e, Chapter 3
A company’s _____ public includes its workers,
managers, volunteers and board of directors. 1. employee 2. citizen-action 3. internal 4. human resource Kotler / Armstrong 11e, Chapter 3
The single most important demographic trend in
the U.S. is the changing age structure of the population. 1. True 2. False Kotler / Armstrong 11e, Chapter 3
The single most important demographic trend in
the U.S. is the changing age structure of the population. 1. True 2. False Kotler / Armstrong 11e, Chapter 3
Of the seven generations present in the U.S.
today, _____ is(are) the largest and most influential. 1. the Baby Boomers 2. Generation X 3. Generation Y 4. the Millenials Kotler / Armstrong 11e, Chapter 3
Of the seven generations present in the U.S.
today, _____ is(are) the largest and most influential. 1. the Baby Boomers 2. Generation X 3. Generation Y 4. the Millenials Kotler / Armstrong 11e, Chapter 3
In the United States today, married couples with
children make up _____ of the nation’s 105 million households. 1. 50% 2. 65% 3. 25% 4. 34% Kotler / Armstrong 11e, Chapter 3
In the United States today, married couples with
children make up _____ of the nation’s 105 million households. 1. 50% 2. 65% 3. 25% 4. 34% Kotler / Armstrong 11e, Chapter 3
The disabled market is relatively small in the
United States and is not being actively pursued by marketers. 1. True 2. False Kotler / Armstrong 11e, Chapter 3
The disabled market is relatively small in the
United States and is not being actively pursued by marketers. 1. True 2. False (Marketers are actively pursuing this market, which is larger than the Hispanic and African-American markets) Kotler / Armstrong 11e, Chapter 3
The “shop until you drop” mentality of the 1990’s
has been replaced with a more _____ approach. 1. save all you can 2. value is key 3. don’t shop at all 4. splurge regularly Kotler / Armstrong 11e, Chapter 3
The “shop until you drop” mentality of the 1990’s
has been replaced with a more _____ approach. 1. save all you can 2. value is key 3. don’t shop at all 4. splurge regularly Kotler / Armstrong 11e, Chapter 3 There are three trends in the natural environment that marketers are monitoring. These are _____, _____ and _____. 1. shortages of raw materials; increased legislation; increased consumerism 2. the green movement; shortages of raw materials; increased pollution 3. increased pollution; increased government intervention; shortages of raw materials 4. increased consumerism; increased population; increased ethical expectations Kotler / Armstrong 11e, Chapter 3 There are three trends in the natural environment that marketers are monitoring. These are _____, _____ and _____. 1. shortages of raw materials; increased legislation; increased consumerism 2. the green movement; shortages of raw materials; increased pollution 3. increased pollution; increased government intervention; shortages of raw materials 4. increased consumerism; increased population; increased ethical expectations Kotler / Armstrong 11e, Chapter 3
The most dramatic force shaping business today
is the _____ environment. 1. natural 2. technological 3. economic 4. political Kotler / Armstrong 11e, Chapter 3
The most dramatic force shaping business today
is the _____ environment. 1. natural 2. technological 3. economic 4. political Kotler / Armstrong 11e, Chapter 3
Which country leads the world in research and
development spending? 1. United States 2. Japan 3. China 4. Germany Kotler / Armstrong 11e, Chapter 3
Which country leads the world in research and
development spending? 1. United States 2. Japan 3. China 4. Germany Kotler / Armstrong 11e, Chapter 3
Legislation affecting business has _____ over
the years. 1. increased steadily 2. decreased slightly 3. remained steady 4. grown immensely Kotler / Armstrong 11e, Chapter 3
Legislation affecting business has _____ over
the years. 1. increased steadily 2. decreased slightly 3. remained steady 4. grown immensely Kotler / Armstrong 11e, Chapter 3
This legislation prohibits Web sites or online
services from collecting personal information from children without parental consent. 1. Wheeler-Lea Act 2. Child Protection Act 3. Children’s Internet Protection Act 4. Children’s Online Privacy Protection Act Kotler / Armstrong 11e, Chapter 3
This legislation prohibits Web sites or online
services from collecting personal information from children without parental consent. 1. Wheeler-Lea Act 2. Child Protection Act 3. Children’s Internet Protection Act 4. Children’s Online Privacy Protection Act Kotler / Armstrong 11e, Chapter 3
Which of the following is not one of the reasons
business legislation is enacted? 1. To protect companies from each other 2. To protect companies from consumers 3. To protect consumers from unfair business practices 4. To protect the interests of society Kotler / Armstrong 11e, Chapter 3
Which of the following is not one of the reasons
business legislation is enacted? 1. To protect companies from each other 2. To protect companies from consumers 3. To protect consumers from unfair business practices 4. To protect the interests of society Kotler / Armstrong 11e, Chapter 3
erratic. 1. True 2. False (People’s core beliefs and values have a high degree of persistence.) Kotler / Armstrong 11e, Chapter 3
Which of the following is not one of the ways a
society’s values are expressed? 1. people’s view of history 2. people’s view of society 3. people’s view of the universe 4. people’s view of others Kotler / Armstrong 11e, Chapter 3
Which of the following is not one of the ways a
society’s values are expressed? 1. people’s view of history 2. people’s view of society 3. people’s view of the universe 4. people’s view of others Kotler / Armstrong 11e, Chapter 3
Recently, observers have noted a shift from a
“me society” to a “we society.” 1. True 2. False Kotler / Armstrong 11e, Chapter 3
Recently, observers have noted a shift from a
“me society” to a “we society.” 1. True 2. False Kotler / Armstrong 11e, Chapter 3
A woman who drives a hybrid car, consistently
recycles, and buys “earth-friendly” products, is acting out her view of _____. 1. society 2. organizations 3. others 4. nature Kotler / Armstrong 11e, Chapter 3
A woman who drives a hybrid car, consistently
recycles, and buys “earth-friendly” products, is acting out her view of _____. 1. society 2. organizations 3. others 4. nature Kotler / Armstrong 11e, Chapter 3
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