Overview of

Quantitative
Research
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1.How would you define quantitative
research?
2.What do the terms quantitative, empirical,
Guide Questions and social phenomena mean?
3.What are some examples of numerical
information that we encounter in our lives?
4.How was quantitative research useful to us?
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Quantitative Research
A systematic empirical investigation of
social phenomena using tools of
mathematics and statistics.
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Quantitative
It emphasizes that this type of research
involves quantification or measurement
or usually involve numbers.
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Empirical
It means that this type of research is
concerned with things or characteristics
that are observable.
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Social phenomena
It emphasizes that is concerned with
people, their communities, their
organizations, and even their behavior.
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QR was originally used in the natural

sciences but was later adopted in the
social sciences.
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QR uses quantitative methods

- pertain to the various quantitative
techniques for the collection, analysis,
and interpretation of data.
COLLECTION
Survey is one of the
most popular
techniques for
collecting quantitative
data.
ANALYSIS
Descriptive statistics
and interpretative
statistics are commonly
used for analysing data.
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Through the products of quantitative research, we learn

about the …
 Standing of candidates for the presidency, vice presidency,
and the senate during the election from the surveys of private
polling companies
 State of the economy and indicators such as employment
 Monitor development poverty across the globe
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Features of 1) the kind of research problems

Quantitative
it addresses
Research 2) its philosophical
underpinnings
3) its adoption of the scientific
method
4) deductive orientation
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Measurement and
quantitative research
Most suitable for investigating human,
social, behavioral, or organizational
aspects or characteristics
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Philosophies of QR
1. Positivism
2. Empiricism
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Positivism
Authoritative knowledge is believed to come from empirical
observation and the use of logic.
The job of QR is to discover the patterns, frameworks, and laws
that govern social phenomena through objective, careful, and
systematic observation and verification.
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Empiricism
What cannot be observed using the five senses cannot be
reasonably studied.

Thus, researchers promote objective investigation as it provides a

common reference for evaluating data or evidence.
 Identify research 17
problem and state
research question

Conclude and
Review related
make
literature

Scientific
recommendations

Method
in the
Research
Formulate
Analyze data framework and
hypothesis

Cycle
Choose data
Collect data collection method
and analysis
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○ This means that other

Standard of researchers should be able to
Replicability conduct a similar study on the
same subject following the
same steps and expect to get
similar results.
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Descriptive Research Correlational Research

Types of
Quantitative It is generally concerned It studies the relationship
Research with investigating, between two or more
measuring, and describing characteristics of one or
more group.
one or more aspects or
chracteristics of one or
more groups,
communities, or
phenomenon.
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Causal-comparative Experimental Research

Types of research
Quantitative It attempts to approximate
Research It compares one or more methods used in the
measurable natural sciences in social
characteristics of two or settings.
more groups to find the
similarities and the
differences between
them.
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Strengths and Weaknesses

of Quantitative Research
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The statistical
terminologies,
STRENGTHS OF analytical
It is easier to techniques and
QUANTITATIVE It offers breadth. replicate. procedures are
METHOD generally
consistent across
disciplines.
It is generally easier
to summarize, Quatitative
describe, process, research is better
and analyze large to projects where
volumes of objectivity is
information when desired.
they are in
numerical form.
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1 2 3.Context and other

information that provide
Some aspects of people, Emphasis on a richer understanding of
human behavior, and generalizability and observed trends and
WEAKNESSES interactions are often trends hinders the patterns can get lost in
difficult or impossible to deeper examination of the measurement and
OF QUANTITATIVE measure. nuanced factors. macro-examination of
METHOD data

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Errors in the Some tools utilized in this

measurement or quantitative research
modelling or the may yield limited or even
omission of data can inaccurate information
easily lead to the due to human nature.
misinterpretation of
results.
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Let’s have a Group Activity

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Section 1. Practical Exercises

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