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3.

1
CROWDFUNDING
1. Some crowdfunding is
done on a ‘keep it all’ basis
where any funds raised are 2. The crowdfunding 3. The crowdfunding
kept by the recipient, platform takes a fee, which platform takes a fee, which
whereas some is done on an is often a percentage of the is often a percentage of the
‘all or nothing basis’ amount raised amount raised

5. Crowdfunding allows them to


contact and appeal directly to 4. Hence, these investor are
investors, who may be willing to sometimes wiling to take
take the risk involved in funding the bigger risks and accept
new technologies and innovations, lower returns than would be
which SMEs are often so good at usual
producing

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