Professional Documents
Culture Documents
Lines of Appeal: Gurdeep Singh Sheri
Lines of Appeal: Gurdeep Singh Sheri
Lines of Appeal: Gurdeep Singh Sheri
http://www.youtube.com/watch?v=P3YOOeZKMWc
Nostalgia
• Nostalgia is another Line of Appeal. This
is when the advert is set within the old
times to show the history and
progression of a company. This also
highlights the company's reputation as
highly established.
• This advert takes the viewer through the
historical periods of Britain's history such
as ‘Votes for Women’ movement and
WW1 to emphasize the involvement of
Hovis towards the country.
http://www.youtube.com/watch?v=S4tFzuFGUOI
Shock / Serious
http://www.youtube.com/watch?v=vBxnxVOFyBk&feature=related
Sound
• Diegetic
• Non-Diegetic
Conventions of a Television Advert
Logo
Editing
(Linear – Tells a story, Product in
fast paced) Use
Narrative/ Voiceover
(Telling a Story) Typography
Slogan
Brand / Logo