CONSUMER

AWARENESS
BY ADVIKA SHARMA
10F
ECONOMICS PROJECT
GRADE 10 2020-21
 LIST OF CONTENTS

TOPIC SLIDE
INTRODUCTION 4
NEED OF MAKING CONSUMERS AWARE 5
CONSUMER MOVEMENT 6
RIGHTS OF CONSUMER 7
CAUSES OF CONSUMER EXPLOITATION 11
DUTIES OF A CONSUMER 12
WHERE CAN CONSUMERS FILE COMPLAINTS 14
CONSUMER PROTECTION ACT 15
JAGO GRAHAK JAGO 16
 INTRODUCTION
WHO IS A CONSUMER?

• Any individual who purchases products or services for his personal use and
not for manufacturing and resale is called a consumer.
• A consumer is one who is the decision maker whether or not to buy an item at
the store, or someone who is influenced by advertisement and marketing.
• Every time someone goes to a store and buys a shirt, toy, beverage or anything
else, they make decision as a consumer.
 To achieve maximum satisfaction

Protection against exploitation

NEED OF Control over consumption of harmful

products
MAKING
CONSUMERS Motivation for saving
AWARE
Construction of Healthy Society

Knowledge regarding solution

problems
 • The consumer movement is an
effort to promote protection
through an organized social
movement which is in many
places led by consumer
CONSUM ER organizations.
MOVE ME N • It advocates for the rights of
T consumers, especially when those
rights are infringed by the actions
of corporations, governments, and
other organizations which
provides products and services to
consumers.
 RIGHTS OF CONSUMER
1) Right to Safety
According to the Consumer Protection Act 1986, the consumer right is referred to as ’right to be
protected against marketing of goods and services which are hazardous to life and property’.
It is applicable to specific areas like healthcare, food processing etc. This right is spread across the
domain having a serious effect on the health of the consumers.

2) Right to Information
The Right to Information is defined as ‘the right to be informed about the quality, quantity, potency,
purity, standard and price of goods or services, as the case may be so as to protect the consumer
against unfair trade practices’ in the Consumer Protection Act of 1986.
Consumers can complain and ask for compensation of replacement if the product proves to be
defective.
 RIGHTS OF CONSUMER

3) Right to Choose
The definition of Right to Choose as per the COPRA is ‘the right to be assured, whenever
possible, to have access to a variety of goods and services at competitive prices’.
Any consumer who receives a service in whatever capacity, regardless of age, gender and nature
of service, has the right ton choose whether to continue to receive the service.

4) Right to be Heard
As stated in COPRA, ‘the Right to be Heard and to be assured that consumers interests will
receive due consideration at proper forums’ is the definition of the right to be heard.
This right helps to empower consumers for putting forward their complaints and concerns
fearlessly and raising their voices against products or even companies and ensure that their issues
are taken into consideration as well as handled expeditiously.
 RIGHTS OF CONSUMER

5) Right to Seek Redressal

Consumers have the right to be seek redressal against unfair trade practices and exploitation. If
any damage is done to a consumer, he or she has the right to get compensation depending on the
degree of damage.

6) Right to Represent in the Consumer Courts

The consumer movements in India has led to the formation of various organizations locally
known as consumer forums or consumer protection councils.
They guide consumers on how to file cases in the consumer courts.

7) Right to Healthy Environment

8) Right to Basic Needs
 RIGHTS OF CONSUMER

9) Right to Consumer Education

The right of every Indian citizen to have education of matters regarding consumer protection as
well as about his/her right is regarded as the last right provided by COPRA.
The rights make sure that the consumers in the country have informational programs and
materials which are easily accessible and would enable them to make purchasing decisions
better.
Consumer Education might refer to formal education through college and school curriculums as
well as consumer awareness campaigns being run by both non-governmental and governmental
agencies.
CAUSES OF CONSUMER EXPLOITATION

Lack of Bargaining Misleading

Lack of Knowledge
Power Advertisements

Irregular Prices
Limited Information Limited Supplies
Offered

Illiteracy and
Monopoly Feeling of
Satisfaction
 A) Consumer Education:
Consumer awareness and education is the most important
measure for the solution of exploitation.

B) Purchasing of Standardized Goods:

Several types of goods are available in the market, but for our
safety we should buy the ones marked as ISI, AGMARK, and
HALLMARK.
DUTIES OF A C) Taking Cash Memo and Receipt:
CONSUMER Due to taking cash memos, the legal proceedings can be done
in case of the quality of goods is inferior or does not work
properly before the given period of time.

D) Not to be lured by Advertisements:

The advertisements that are shown on television and other
media has a psychological effect on consumer and so they
become desperate to purchase the goods.
 E) To complain collectively:
A consumer alone cannot do anything against the producers
and sellers, but if complaint is lodged collectively then it has
more effect.

F) To Verify the Expiry Date:

Whenever we purchase a medicine, we always check the
expiry date. After expiry date, the medicine has no effect and
DUTIES OF A there is also in possibility of bad effects of medicine, and this
is also to be followed with packed food and many other things.
CONSUMER
 • National Consumer Helpline: 1800-11-4000
WHERE CAN • Direct mail to Consumer Complaints Official E-
CONSUMERS mail Id – complaints@core.nic.in
FILE • Download the details of Telephone Directory of
COMPLAINTS? Consumer Services.
• Consumers Court Complaints.
CONSUMER PROTECTION
ACT-:
IN 1986, THE CONSUMER PROTECTION ACT WAS
PASSED BY THE GOVT. OF INDIA.
THE MAIN OBJECT OF THIS ACT IS TO DECIDE THE
COMPLAINTS OF THE CONSUMERS IMMEDIATELY
AND TO MAKE LEGAL PROCEEDINGS EASY.
 JAGO GRAHAK JAGO.....
• Jago Grahak Jago programme was launched in 2005.
• It is a consumer awareness programme which educates people about their rights
as a consumer.
• Jago Grahak Jago means ‘wake up consumer’ i.e. he/she should know about
his/her consumer rights.
• It aimed at helping the emergence of consumers irrespective of age, socio-
economic class or gender.
THANK
YOU