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    Kotler's Consumer Buying Behaviour Model

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    Tushar rana
    Kotler's model of consumer buying behaviour identifies 5 stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behaviour. It aims to understand the various factors that influence consumers as they make purchasing decisions, including cultural, social, personal, and psychological factors. The model helps explain the process consumers go through when deciding what products or services to buy.

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    Kotler's Consumer Buying Behaviour Model

    Uploaded by

    Tushar rana
    275 views1 page
    Kotler's model of consumer buying behaviour identifies 5 stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behaviour. It aims to understand the various factors that influence consumers as they make purchasing decisions, including cultural, social, personal, and psychological factors. The model helps explain the process consumers go through when deciding what products or services to buy.

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    Kotler’s Consumer Buying Behaviour Model

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    Kotler's model of consumer buying behaviour identifies 5 stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behaviour. It aims to understand the various factors that influence consumers as they make purchasing decisions, including cultural, social, personal, and psychological factors. The model helps explain the process consumers go through when deciding what products or services to buy.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    275 views1 page

    Kotler's Consumer Buying Behaviour Model

    Uploaded by

    Tushar rana
    Kotler's model of consumer buying behaviour identifies 5 stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behaviour. It aims to understand the various factors that influence consumers as they make purchasing decisions, including cultural, social, personal, and psychological factors. The model helps explain the process consumers go through when deciding what products or services to buy.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
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    Kotler’s Consumer Buying Behaviour

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    Made by : Tushar rana 02713401918

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