Crusaders

Foundational Course in Entrepreneurship, JLBS Bhopal India

 TEAM

Kaireen Shaida Priyansh Pratap Veer Jain Shreya Jaiswal

(CEO) (COO) (CMO) (Operations
Financial skills Managerial Selling skills Head)
Operation skills skills Leadership skills Communication
Marketing skills Skills
Managerial
skills
 PROBLEM/OPPORTUNITY

Problem Solution
Our solution will bring an end to
On multiple occasions people
find themselves looking at a such dilemma as we will provide
“battery low” notification while
power banks at all such sites.
this is not a major issue while
you're at home or at a place
where you have access to
chargers and plug points.
But what happens when you're
at a shopping mall or a
hospital?
 CUSTOMER
• People visiting large • People who are
crowded places comfortable with
paying a small
sum for charging
their phones

Customer
Niche
Segment

Market Early
Type Adopter
• Busy and
• Existing working
professionals
• Tech-savvy
individuals
VALUE PROPOSITION CANVAS
 SOLUTION

Solution • Provide portable power banks at public places

• Carrying chargers
Current • Power Banks
• Finding charging spots wherever they go

Alternatives
• Our solution will make the customers life better
by providing them with an on-the-go solution to
Why Us? their charging needs.
• It is a sophisticated solution which is compatible
with almost all devices
BACK-OF-THE-ENVELOPE
CALCULATION
PARTICULARS COST
PRODUCT COST ₹ 75
PRODUCT PRICE ₹ 125
REVENUE ₹ 75,000
PROFIT ₹ 1,25,000
BREAKEVEN ₹ 15,000
PAYBACK PERIOD IN MONTHS 2.5 MONTHS
BURN RATE 5%
 BUSINESS MODEL

Note: You may use any other template of your choice to pitch for your venture as long as
you cover all information being sought here.
 COMPETITION ANALYSIS
Competitive Analysis of Realme Power Bank 2 20000 mAh Power Bank vs Xiaomi YDDYP01 20000 mAh
Power Bank vs Philips DLP2100 10400 mAh Power Bank vs Lenovo PA13000 13000 mAh Power Bank
PROTOTYPE

Design and size

PROTOTYPE
Product benefits
Product benefits of
offered by our
our product
competitor
Pocket friendly (less
price)

Fast charging
Charge at other
places as well Easy to handle due to less
weight & small size of product

Since facility will be available in all malls &

hospitals customers won’t need to carry it
ever time and can return charger at our
any centre.
 OUR BRAND
• Crusaders is a venture that will not only benefit one class of society but all the three
classes of society; top, middle and lower class.

• Through this venture we want to make available power banks to all the people
visiting the malls/hospitals.

• Often people do not carry their chargers or power bank to places like malls and
hospitals and therefore we want to make this facility available to as many people as
possible.

• With this venture, we are trying to build a power station for power banks whose
source power and charging ability will only be available to the station in which 100s of
power banks will be held and each station will be put to a specific mall for eg: if talking
about DB mall, bhopal, then the station will be build in that mall.
 POSITIONING STATEMENT

CRUSADERS is a venture that wants to give a chance to people to

charge their devices without hustling up our jostling here and there
so that they can have convenience of charging their devices at a low
cost of Rs. 5/Unit.
 TEAM COMMITMENT
• CEO: Our strategy formulator i.e. Kaireen Shaida uses financial and operation as strength
which helps in building great strategies. As she can use her knowledge in identifying how
much to invest & where to invest.
• COO: Priyansh Pratap being operation executive uses his marketing & managerial skills in
managing smooth execution of all operations and increasing sales.
• CMO: Veer Jain with his great connections and leadership, selling skills will take lead in
getting availability of all resources.
• Operations Head: At last but not the least our field work executor Shreya Jaiswal with her
great communication & managerial skills will be responsible for executing all activities of
field as it will require great communication skills.

Priyansh Pratap & Kaireen Shaida being most active members of group are really
interested in taking venture to another level and working on it as their career
opportunity. While working as a team Priyansh & Kaireen really work hard to make sure
that in every step ahead chances of success of startup increases.
 FINANCIAL ANALYSIS
PARTICULARS In INR
Product Cost 75

Product Price 5

# Units Sold 1000

Revenue 3,360

Profit 3,285,000

Breakeven 15,000

Payback Period 2.5 Months

Burn Rate 5%