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  • HubSpot Case

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    aishwary rana
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    HubSpot uses an inbound marketing strategy focused on customer-initiated content. It was founded by Brian Halligan and Dharmesh Shah as an alternative to outbound marketing approaches. HubSpot's growth platform includes various marketing, sales, service, and operations hubs. It uses a "funnel to flywheel" approach to convert leads into customers and drive ongoing engagement. HubSpot manages customer churn through compensation plans for salespeople and evolving email marketing strategies. Recent activities include expanding partnerships and reseller programs, and future plans target growing the Asia Pacific market.

    Original Description:

    HUBSPOT INBOUND MARKETING STRATEGIES

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    HubSpot uses an inbound marketing strategy focused on customer-initiated content. It was founded by Brian Halligan and Dharmesh Shah as an alternative to outbound marketing approaches. HubSpot's growth platform includes various marketing, sales, service, and operations hubs. It uses a "funnel to flywheel" approach to convert leads into customers and drive ongoing engagement. HubSpot manages customer churn through compensation plans for salespeople and evolving email marketing strategies. Recent activities include expanding partnerships and reseller programs, and future plans target growing the Asia Pacific market.

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    84 views10 pages

    HubSpot Case

    Uploaded by

    aishwary rana
    HubSpot uses an inbound marketing strategy focused on customer-initiated content. It was founded by Brian Halligan and Dharmesh Shah as an alternative to outbound marketing approaches. HubSpot's growth platform includes various marketing, sales, service, and operations hubs. It uses a "funnel to flywheel" approach to convert leads into customers and drive ongoing engagement. HubSpot manages customer churn through compensation plans for salespeople and evolving email marketing strategies. Recent activities include expanding partnerships and reseller programs, and future plans target growing the Asia Pacific market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 10

    CASE

    PRESENTATION
    ON
    PRESENTED BY
    HUBSPOT’S • Alok Singh - 20BSP0189
    INBOUND • Gaurav Ghosh - 20BSP0795
    • Shriya Singh - 20BSP2326
    MARKETING • Vaidehi Singh -20BSP2725
    STRATEGY • Anushree Patil-20BSP2934
    • Aishwary Rana - 20BSP0113
    INBOUND & OUTBOUND
    MARKETING
    INBOUND MARKETING

    • Customer Initiation

    • Content Driven

    OUTBOUND MARKETING

    • Conventional Method

    • Getting After People

    • Difficult
    ABOU
    T
    • Sales, Marketing and Service

    • Founded – Brian Halligan and


    Dharmesh Shah
    • Born out of customers disinterest
    towards Outbound methodology
    • 1 Lakh+ Customers and 1 billion
    Dollar Company
    STAGES OF INBOUND
    MARKETING
    GROWTH
    PLATFORM
    • Transformation of marketing tool to
    suite
    • Components of this platform:

    1. Marketing Hub
    2. Sales Hub

    3. Service Hub

    4. CMS Hub
    5. Operations Hub
    FUNNEL TO
    FLYWHEEL
    MARKETING
    STRATEGIES
    Promotion
    +
    Distribution

    Publicity and Sales force Channel


    Advertising training sales

    Free
    Paid ads and Unique sales Consultative Algorithm Partner
    Free content software
    emails training style based calling Programs
    and graders
    MANAGING
    CUSTOMER
    CHURN
    • Managing customer churn by using
    compensation plan
    • HubSpot adopted 3 different sales
    compensation plans

    a) By giving sales reward to sales person


    b) Revising sales force compensation plan

    c) Evolving into email marketing strategy


    RECENT ACTIVITES &
    FUTURE PLAN

    2018 2019 2020 2021


    HubSpot channel HubSpot entered Total revenue Total revenue is
    teams converted into partnership expected was in expected to be in the
    inbound with 24 value the range of $800.0 range of $1,237
    marketing added reseller million to $810.0 million to
    agencies into and a new plan to million and they $1,247million and
    HubSpot partner expand its value- achieved more than HubSpot had plans
    added reseller that to grow the market in
    program the Asia pacific
    region
    THANK
    YOU…

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