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    Project 1: Protinex: Market Opportunity Analysis Segmenting, Positioning and Branding

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    Mohit Sharma
    Project 1 analyzes the market opportunity for Protinex, a protein supplement brand. It segments the market geographically into urban areas, demographically into upper middle and higher income adults aged 30-45, and psychographically into those focused on healthy living and fitness. The document recommends targeting this segment and positioning Protinex as a balanced protein option compared to competitors.

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    Project 1: Protinex: Market Opportunity Analysis Segmenting, Positioning and Branding

    Uploaded by

    Mohit Sharma
    115 views7 pages
    Project 1 analyzes the market opportunity for Protinex, a protein supplement brand. It segments the market geographically into urban areas, demographically into upper middle and higher income adults aged 30-45, and psychographically into those focused on healthy living and fitness. The document recommends targeting this segment and positioning Protinex as a balanced protein option compared to competitors.

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    Project 1 analyzes the market opportunity for Protinex, a protein supplement brand. It segments the market geographically into urban areas, demographically into upper middle and higher income adults aged 30-45, and psychographically into those focused on healthy living and fitness. The document recommends targeting this segment and positioning Protinex as a balanced protein option compared to competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    115 views7 pages

    Project 1: Protinex: Market Opportunity Analysis Segmenting, Positioning and Branding

    Uploaded by

    Mohit Sharma
    Project 1 analyzes the market opportunity for Protinex, a protein supplement brand. It segments the market geographically into urban areas, demographically into upper middle and higher income adults aged 30-45, and psychographically into those focused on healthy living and fitness. The document recommends targeting this segment and positioning Protinex as a balanced protein option compared to competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    Project 1: Protinex

    Market Opportunity Analysis


    Segmenting, Positioning and Branding
    Name: Mohit Sharma
    Answer 1
    Segmentation Geographic: Urban M

    Demographic:  Age- 30-45, Gender- male/female, Income Group- Upper Middle and Higher
    Income Group

    Psychographic: Healthy living, fitness, look for balanced diet.

    Behavioral: Consumption of the health supplements

    Targeting

    Positioning
    Answer 2
    Enter your response. You may also draw the perceptual map with pen and paper and add an image of the same. Add the
    positions of Protinex and its competitors.
    Answer 3

    Enter your response


    Answer 4
    Product:
     
     

    Price:
     
     

    Place:

     
     

    Promotion:
     
     
     
     
    Answer 5
    Digital Content:
     
     

    Digital Devices:
     
     

    Digital Channels:

     
     
    Digital metrics:
     
     
     
     

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