10 powerful tips to know before

starting a YouTube channel

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 Consistent Posting
 A look at some of the most popular YouTube channels will reveal that all of them are
consistent with their posts. When you launch a channel, you cannot afford to wait for
perfection in every single video.
 Ideally, you should identify your resource availability and come up with a posting
schedule that is convenient for you. Ensure that you stick to the schedule and deliver
consistent content. When you force yourself to be productive for the first few days of
your YouTube journey, and over time, it translates into a habit.

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 Doing the Homework

 These days, you do not need a degree

in filmmaking to create professional-
quality videos. Do your homework and
study content from television and OTT
platforms like Netflix or Prime.
Watching quality content will give you
lessons in lighting, production quality,
camera angles, etc. You can then
incorporate these in your YouTube
videos and give a boost to your video
quality.

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 Gearing Up

While you do not need the most advanced tools in

your initial days, you do need a few basic pieces of
types of equipment.
 Get yourself a camcorder that has in-built
stabilization, a 50 X optical zoom range, and a
minimum of 1080p video resolution. Choose an
APS – C sensor with a maximum 1.6 crop factor.
 If you want to skip the camcorder and use your
smartphone, make sure that your phone is
equipped with in-built stabilization, has low-light
compatibility, and a minimum resolution of 13MB.
We recommend that you use a device with storage
of at least 128 GB.

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 Setting the Right Benchmark
 While consistency is an important aspect of your YouTube channel, you need
to pay due attention to the video quality as well. To set the correct quality
benchmark, you need to be ready to chop off the parts that compromise the
quality of the video. Ensure that your video clip goes through multiple layers
of editing so that only the best quality content reaches your viewer’s eyes.

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 Avoiding Overdoing It
 When you set out to create your YouTube
channel, you should pay special attention to
the fact that there should not be any over-
editing.
 While 3D effects and contrast graphics help
you illustrate a point, they may not be
necessary for every video that you create.
For the best results, go for a simple setup
and process. That way, the viewer will get
the video’s raw feel, which will cause them
to relate better to the content.

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 Establishing a Pattern
 A YouTube channel will have multiple videos, and you must have some
uniformity among your videos. The use of brand colors, logos, taglines,
or a particular type of music will help establish a brand image.
 That way, when a viewer stumbles across one of your videos, they will
relate it to the channel. It will boost your brand visibility and make
your channel popular.

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 Transcribing Your Video
• You must transcribe all the video content that you post on YouTube.
Search engines do not index captions, and that is why the transcription
boosts your online visibility
• From the viewer's perspective, the transcriptions enable your video to
reach users who have their devices on mute, are hearing impaired, or do
not speak the language of the video. Studies establish that the addition of
captions results in a 7.32% increase in the views of YouTube videos.

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 SEO Optimization of Video
• The addition of primary keywords to the video title and secondary
keywords in the description gives a major boost to the online
visibility of your video.
• Pay special attention to the description section, as this will help a
potential viewer get a perspective about your video. You can
further optimize your video by adding tags that categorize the
videos and help in ensuring that it reaches the target audience.

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Adding Call-to-Actions (CTAs) and YouTube
Cards
• CTAs and YouTube cards are powerful tools to direct your viewers into
watching other relevant content. If your YouTube channel has videos that are
related to each other, you can leverage CTAs at the end of the video to guide
the user.
• With YouTube Analytics, you can identify points in your video where the
viewers are the most likely to drop off. You can add YouTube cards at such
points to direct the user into watching some other video from your channel.

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 Developing A Thick Skin

• As you are considering starting a YouTube channel, chances are

that you already know of its perks. What no one tells you is that
the platform is not filled with not just angels. A slight miss from
your end will be amplified, and you should be ready to bear the
brunt and face the criticism. You should be able to tell apart
constructive criticism and pure trolling. You must develop a
thick skin that will allow you to ignore the trolls.
• Every YouTube journey is unique, and you cannot expect to
please every viewer all the time.

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