Tyres

By – Sunny Anand
Introduction
 Tyreis a outer rubber casing which protects the wheel
and gives the cushion to the automobile. It consists of
outer cover i.e. tyre proper and tube inside.
 The tyre-tube assembly is mounted over the wheel rim
and air inside the tube carries entire load and provides
cushion.
Why do I like it…?
 Transport
 Decreases the regular wear & tear of Automobile
 Long life
 Good road grip for traction, cornering, acceleration and
braking.
What I don’t like about it
 Exploding tube of tyre

Solution –

 Tubeless Tyres
Removable feature-

Tube

Why ?
 To solve the problem of puncture
 Tyre burst
Top 5 features of tyres for the next release
Spherical tyre
1. Puncture and skidding problem gone.
2. Able to connect with other vehicles, as well as infrastructure,
traffic and mobility management systems.
3. Can adapt itself according to weather conditions.
 • Airless Tyres -
 Made using biodegradable materials
 puncture-free
 equipped with sensors
• Superelastic Tyre

 alternativeto our ordinary air-filled tyres.

 composed of shape memory alloys
 eliminates the possibility of puncture failures
Oxygene tyre -
 filled
with living moss
 absorbs moisture from the road, before converting it into
oxygen through photosynthesis.
 generates electricity by converting carbon dioxide into
oxygen
 • Air-free tyre

 made from thermoplastic resin

 fully recyclable
 uses a structure of spokes that stretch along the inner sides
of tyres to support the user's weight.
EVOLUTION OF TYRES:-
 The earliest tires were bands of leather, then iron (later steel) placed on
wooden wheels used on carts and wagons.
 The first practical pneumatic tire was made in 1888, by Scottish
named John Boyd Dunlop.
 Synthetic rubbers were invented in the laboratories of Bayer in the 1920s.
IDEA GENERATION
 Tyre that can charge it’s own car
 The tire will collect heat in multiple ways, primarily from the friction heat,
but also the heat generated by tire flex.
 The most interesting thing about these tires is that they can still collect heat
while not moving.
 Small patches on the tire’s thermo-piezoelectric layer can collect heat from
the sun on a hot day.
CONT.
 A piezoelectric generator converts mechanical energy into electricity and
can be used in electric vehicles segments.
 Some of the Piezoelectric materials are quartz, some ceramics, a few kinds
of salt.
IDEA SCREENING
 Unproven technology.
 Can help to solve the problem of range & charging.
 This tyre is likely to spend a few more years in development before coming
anywhere near production.
 Initial unit cost will be high until economy of scale achieved.
CONCEPT DEVELOPMENT AND TESTING

 To equip high end electric car with this tyre at its introduction and growth
phase of this product.(to target high end customer at first )
 At maturity phase new variants of this tyre will be launched that will target
customers with different economic background.
Survey Results
Q 1. On a scale of 1 to 5 will you buy an electric vehicle in place of a
conventional fuel powered vehicle.?
6

0
1 2 3 4 5 6 7 8 9
Q2. On what scale vehicle's range is going to be an issue
for you.?

0 scale is most unlikely

5 scale is most likely
4.5

3.5

2.5

1.5

0.5

0
1 2 3 4 5 6 7 8 9
Q3. On what scale does the concept of tyre who can charge
it's vehicle is viable to you.?
0 scale is most unlikely
5 scale is most likely

0
1 2 3 4 5 6 7 8 9
Q4. On what scale you are willing to pay an additional
amount for that.?
0 scale is most unlikely
5 scale is most likely
6

0
1 2 3 4 5 6 7 8 9
MARKETING STRATEGY DEVELOPMENT
Customers need to understand Exclusive showrooms,
the features, advantages, and tie-up with car
benefits that can be enjoyed by manufacturer will be the
installing this tyre consider the
ways of getting the
key features, benefits, and the
needs and wants of customers.
product to targeted key
customers.

Product Price Place Promotion

 When determining a pricing  Sponsorships, advertising, and

strategy, it is important to
consider the business’s position in
the current marketplace.
 In this case the price of this tyre
will target premium segment.
public relations activities is going
to be used while promoting this
tyre.
 Break even analysis will be used to
keep the promotion cost at
minimum
Business analysis
Gathering Background To pay particular attention to the external circumstances that can
Information affect the sale of proposed tyre : legal, economic, political, socio-
cultural, technological factors on the global and local scale.

Identifying Business This is the stage where my team looks into deep details
Objectives of the concept tyre — why my project is needed, and for
whom.

Identifying And After a thorough brainstorming session, me and business

Analyzing Options analyst team narrow down your options by analyzing
cost-benefit ratio, potential impact, and risks.

Finally, it is time for indication of the specifications that

Defining Project will be the guidelines for the developers. functional
Requirements requirements are represented as prototypes, use cases,
wireframes, storyboards, etc.
 Product Development

3. The tire
1. Materials 2. Structural
technology
development design department
1
 It will focus on tires  focuses on the different  This department will
and retreading tire components that test new ideas for tires,
materials. affect, among others, provides feedback to
handling, tire noise, the product
 New raw materials and rolling resistance. development
and innovations are departments and takes
developed through  Reducing the rolling new products to
research projects, resistance is one of our production.
often in key goals in product
collaboration with development as low
raw material rolling resistance
suppliers. increases the range of
electric vehicles.
 Conduct Research
Test Marketing Before and After
Testing

Select an Area That To see changes in

Matches Your Target customer product
Market awareness, advertising
recall, attitudes, and
For ex. Metropolitan responses to different
cities like Bangalore, creative approaches, I’ll
Pune etc. will be sure to conduct research
targeted first before and after
launching the tyre

Use Media Resources Evaluate Competitive

Wisely
National and local media
are a great resource for
identifying segment
markets, because many
produce information
packets specifically to
promote their regions as
test markets.
Response
Establish Test Objectives
One risk of test marketing
is that it can inform
 These may include competitors about my
evaluating: product or launch plans.
 customer response This offers a benefit too,
though, in that i can
 advertising
evaluate the competitive
effectiveness
response and anticipate
 media mix what will happen during
my full product launch.
Product Commercialization
The Commercialization Action Plan

a. Develop the Marketing Mix :

The marketing mix is a broad concept which includes
several aspects of marketing which all inquire to obtain a
similar goal of creating awareness and customer loyalty.

The marketing mix is not only an important concept, but

a guideline to reference back to when implementing the
price, promotion, product, and distribution.

b. Address the 7 Key P’s

1. Product [Tangible / Intangible]
2. Place
3. Price
4. Promotion
5. People
6. Process
7. Physical Environment

c. Design the Product pre-launch planning and

preparation
• Product business case development and general
business planning
• Commercial roadmap including launch planning,
detailed resources and budgets
Product Commercialization
The Commercialization Action Plan

d. Budgeting

e. Managing the Product launch and Post-launch Management

• Direct sales into strategic buyers and opinion leaders
• Contracting of distributors and other commercial partners
• Ongoing management, expansion and optimization of the
channel
• Support marketing activities, including conference
participation
and materials
• Manage in-field support, professional education and
clinical specialists
• Oversee customer service, warehousing and product
import
THANK YOU