Professional Documents
Culture Documents
Corporate Social Responsibility
Corporate Social Responsibility
Responsibility
as a step towards brand building
press releases,
publications,
annual reports,
photos,
video conferencing,
video, and television
advertising
Five banks: Bank BPH S.A., Bank Handlowy
w Warszawie S. A., Bank Milenium S. A.,ING Bank
Śląski S. A., Kredyt Bank S. A.) collectively have a 25%
share in the RESPECT Index of 20 most active
companies in the CSR's field in Poland.
Benefits of CSR incorporation
increasing brand awareness in the market
= we reach the opinion leaders (e.g. bloggers, early
adopters)
The 1:10:89 rule (1c – 10r - 89n)
building better relations with customers and stakeholders
= ”we are innovative in our approach to the customer”; =
”we are open towards the customer”
strenghtening a company’s position in the market by creating
a positive image of a company (competitive advantage)
You have 99 problems with your
brand, but CSR ain't one?
1) A company managed by a manager (when we
spend some else's money)
vs
A company managed by the owner (when we spend
our own money)
2) How to communicate the actual business
benefit/value of CSR for the company?
Food for thought:
You invite for participation and discussion the
voices of customers. Is it really a voice you want to
hear?
If you want to do something good for someone,
first you need to understand what is good FOR
THEM. (philantrophy? PR? Aware and thought-
through branding? Added value for shareholders?)
No company/brand can or will save the world.
We are ALL stakeholders.
You have the feeling CSR matters?
See more under:
1) https://www.facebook.com/oikos.warsaw
2) http://obszarcsr.wordpress.com/