Program : MBA

Semester : III
Subject Code : ML0003
Subject Name : Store Operations
Unit number :1
Unit Title : Introduction to Store in India
Lecture Number :1
Lecture Title : Importance , scope and Structure of a
Retail store

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 Structure

• Introduction

• Importance and Scope of a Retail Store.

• Structure of Store system in India.

• Store Organizations and Layouts.

• Summary

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 Introduction

• This unit explains the scope, importance of a retail store. As retail

stores are options to choice various products of different companies,
at different rates with different features and the quality.

• It also discuss the store structure and layout .

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 Importance and Scope.

• The importance of store is as follows:

1. It provides different products at different rates.

2. It offers various companies products and services at one point of a

place

3. An ample number of products can be chosen from one place

4. Various products are chosen and for customer choice and displayed.

5. Individually one can select the product and buy according to their
needs.

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 Structure of Store system in India.

• Basically the retail stores can be grouped into two types.

• Organized Retail Store and

• Un Organized Retail Store.

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 Hierarchy chart of a small Store

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 Hierarchy chart of a Medium Store

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Hierarchy chart of a Large Store

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Program : MBA
Semester : III
Subject Code : ML0003
Subject Name : Store Operations

Unit number :1
Unit Title : Introduction to Store in India
Lecture Number :2
Lecture Title : Types of Retail Layouts

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 Layouts

• The different types of Retail layouts are

1. Free flow

2. Grid Layout

3. Loop/boutique Layout

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 Free Flow layout.

• In a Free Flow layout, there are no set aisles, so customers navigate

through the store freely. Fixtures are not placed in straight lines,
rather they are angled to easily move customers throughout the store,
exposing them to  merchandise displays at every turn.

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 Grid Layout

• In a Grid layout the fixtures run parallel to the walls, so customers

typically grab a shopping cart, start in a front corner and walk each
and every aisle. Grid layouts are easy to shop because they offer
clean sight lines throughout the entire store. Another advantage of the
Grid layout is that it allows for maximum End Cap exposure which
encourage impulse purchases.

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 Loop Layout

• Loop - or Race Track - layouts

This layout offers a clearly defined main aisle that circles through the
store like a race track. Fixture placement in a Loop layout differs in
different parts of the store: The perimeter fixtures run perpendicular
to the wall, and the fixtures in the center of the loop run parallel to
the side walls. In a Loop layout customers typically flow to the right
and move up and down the aisles in a serpentine manner.

• Designers use various combination of the above mentioned three

layouts to increase the flexibility or to improve traffic within the store

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 combination store layouts are-

• Soft Aisle Layout

• Minimal floor layout

• Combination floor layout

• Universal Access Layout.

• Each layout has its own set of advantages and disadvantages. A

retailer has to see the feasibility of the layout with his product line,
nature of business carried out, his strategy etc. and can adopt the
best layout.

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 Summary

• Retail stores offer a wide range of products . It has lots of products

displayed for the benefit of the customer based on different rates and
expectations. We have also discussed different types of layouts.

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