OPPORTUNITIES,

CHALLENGES AND
POWER OF MEDIA AND
INFORMATION
 In this unit, you should be able to:
● realize opportunities and challenges
in media and information; and
● research and cite recent examples of
the power of media and information to
effect change.
 Media and information literate
individuals must always know how to
properly utilize the available media and
information in achieving their goals and
objectives while still maintaining vigilance
against those who might use the same
resources against them.
 Economical

An economy is defined as the ability of a

country or a region to produce and
sustain wealth and resources through the
production and utilization of goods and
services.
 E-commerce, short for electronic
commerce, is the use of technology
or any connected network (typically
the Internet) in order to complete a
business transaction.
 Aside from e-commerce, business
organizations now start to maximize the
capabilities of social media for
advertisements. This method allows
businesses to reach the same, if not a greater,
number of consumers with minimal
investment, compared to advertising using
traditional media.
 Educational

Learning is no longer enclosed in the four

corners of the classroom. Learning
management systems (LMS) allow educational
institutions to deliver learning materials with
the use of an online platform.
 LMS is often associated with the term
“blended learning”, which is
characterized by face-to-face interactions
between teachers and students combined
or “blended” with Internet-based
activities, which can be completed using
the system.
 Social

With the aid of social media, “netizens” can

already reach a large number of people to share
information and talk about common interests and
advocacies. Social media is a great tool for these
activities as several people, especially in the
Philippines, have a social media account.
Awareness and engagement on current issues
are promoted across the wide range of
interconnected online individuals with the
responsible use of social media. Topics start
to trend on digital media when a hashtag
(used for post categorization) is used
frequently beyond a certain threshold.
 Political

E-governance, the use of technology to deliver

services by the government to its citizens, is gaining
popularity. Aside from providing services to citizens,
e-governance may be used to keep the citizens
informed and updated of the current state of the
government and its projects.
 LET’S EVALUATE
Do you have a social media
account? Enumerate the social
media platforms (Facebook,
Instagram, Twitter, etc.) that you
have an account with and share
how you used them on a daily
basis.
 Application.

1. Enumerate at least two advantages of owning a

social media account. Do these advantages apply to
your everyday life and in the fulfillment of your
tasks?
2. Aside from convenience, can you think of other
benefits e-commerce can bring to the economy of the
Philippines? Discuss your answer.
Some of the advantages of media and information are the following:

1. One of the greatest advantages of media and

information is its accessibility. The ability to
reach a great number of people in real time is a
characteristic that is true for both traditional
and new media.

2. The different forms of media are also

sources of entertainment.
Some of the disadvantages of media and information are
enumerated below.
1. Many sources on the Internet are notorious for
producing inaccurate or outright fabricated content,
popularly known as “fake news”. Social media is
considered as the top source of fake news among all
the mass media platforms since checks and balances
being implemented before publication is very limited.
 2. The anonymity brought by the
Internet also allows people to act
unethically towards other users, as
they know that the chances of being
caught and held to account are very
slim.
Determine whether the following activities is
an advantage or disadvantage of media and
information.
1.Online learning
2.Downloading of e-books
3.Spamming
4.Forum discussion
5.Media streaming
 How could you protect your
privacy on social media?
Enumerate at least three
safeguards to secure your private
information.
 Wrap Up

● Media, both traditional and digital, are great tools in creating, storing, and
sharing useful information across a vast number of audience.
● Media and information are economically, educationally, socially, and
politically important in this generation.
● The use of media has a variety of advantages but the impact of its
disadvantages cannot be totally avoided.
● A media and information literate individual must be aware and vigilant on
how he/she can fully utilize the power of media and information without
compromising his/her privacy and security against people who conducts
unethical activities online.