CULTURE IS

LEARNED

Enculturation is a
process of learning
by observing from
own society, parents,
friends and teachers.
Acculturation begins
when two cultures
meet. It is a process
of learning and
adapting a foreign
culture.
 Ritual

Rituals are symbolic activities followed by human in a

society. They are passed on from generation to generation.
Marketers realize that rituals often involve products
(artifacts).
 Selected Rituals and Associated
Artifacts
SELECTED RITUALS TYPICAL ARTIFACTS
(Bangladeshi perspective)

Wedding Red Saree & Sherwani

Birth of child Cash & Gold Ornaments

Birthday Cake with candles and present

Pohela Boishakh Colourful Outfits with floral

jewellery
Sharing of Culture

Culture is shared
through people,
stories, beliefs,
language, value and
practice. It can not just
exist within one
person.

Culture is transferred
through our parents,
teachers,
mosques/temples and
media.
 Language and symbols
Common language helps to communicate better. Marketers
should use the known symbols in case of advertising their
products.
CULTURE IS
DYNAMIC

Technology: As
cultures evolves,
technology innovates
for the greater good of
the society.
 Population Shifts
This population experiences the loss of their
cultural norms, customs, and society. They have
to adjust to the new culture as they shift.
 Resource shortages

Nokia lost the smartphone battle because the

marketers failed to consumer expectations.
 Wars
War does not only cripple the economy and
politics, it has a huge impact on the society. It
forever alters the cultural identity of the people.
They are forced to migrate carrying their culture
with them.

Changing Values
Values gives a shape to the culture and the society.
When the view points, ideals, goals, behaviors and
standards change culture also changes.
 Custom from other countries
Bangladesh adapted to many new dance
forms. Classical forms of the sub-continent
predominate in Bangladeshi dance. The folk,
tribal and Middle Eastern traits are also
common. But now people are exploring styles
such as hip-hop, jazz-funk, waacking, Indian
folk dances, semi-classical fusions based on
Bharatnatyam and Kathak and European
dance forms among others.