Presented by Ahsan Tariq

INTRODUCTION

 Largest telecommunication company in Pakistan

 Hold the status for the backbone for Pakistan
 Shareholders
Government of Pakistan (62%) Etisalat (26%) General public
(12%)
 Founded 14 August 1947
incorporated 1995
 Continue..

 Number of employees 18000 approx.

 Subsidiaries Ufone, Ubank
  Rashid Khan was acting as CEO of both PTCL and
Ufone, after his death
PTCL appointed Mr.Mathew Wilsher as Chief
Executive from 1st December 2020
 Official Website www.ptcl.com.pk
 HISTORY

 Pakistan Telecommunication Corporation (PTC) took over

operations and functions from Pakistan Telephone and
Telegraph Department under Pakistan Telecommunication
Corporation Act 1991.

  PTCL was formed in 1996

 PTCL launched its mobile and data services subsidiaries in 2001
by the name of Ufone and PakNet respectively
 Ufone increased its market share in the cellular sector.
 The PakNet brand has effectively dissolved over a period of time
 PRIVATIZATION PLAN

 In 2005, Government of Pakistan decided to sell 26

percent of the company to some private corporation.
 There were three participants in the bidding process for
the privatization of PTCL. 
 Etisalat, an Abu Dhabi company was able to get the
shares with a large margin in the bid.
 June 2005, Etisalat won the 26% of PTCL shares along
with management control of the then telecom
monopoly for US$2.6 billion.
 CONTINUE..

 The government's plan of privatizing the corporation was

not welcomed in all circles
 Countrywide protests and strikes were held by PTCL
workers
 The military had to take over the management of all the
exchanges in the country. They arrested many workers and
put them behind bars
 The contention between the Government and the
employees ended with a 30% increase in the salaries of
workers.
 VISION AND MISSION

 VISSION
To be the leading and most admired Telecom and
ICT(information Communication Technology)provider
in and for Pakistan.

 MISSION
To be the partner of choice for our customers, to
develop our people and to deliver value to our
shareholders.
ORGANOGRAM FORMAT

S.E.V.P Senior Executive Vice-President
E.V.P Executive Vice-President
 ORGANOGRAM

Matthew
wilsher

Muhammad Mohammad Moqeem Ul Zahida Mazhar

Saad Muzaffar  Shehzad Yousef Nadeem Haque Awan Hussain

Naveed Khalid Saima Akbar Zarrar Hasham 

Jafar Khalid Shahid Abbas Adnan Anjum
 TOP COMPETETORS

 TELENOR

 MOBILINK

 WARID

 WATEEN
 PRODUCT AND SERVICES

 PTCL Land line

 High speed Broadband internet
 CharJi wireless internet
 Smart TV service
 over-the-top (OTT) applications like Smart Link App,
Smart TV App and Touch App, and world class digital
content like Netflix, iflix and icflix
 IMPLEMENTATION OF ERP
(Enterprise Resource Planning)

 Oracle based accounting system

 Computerized record of all employees
 Computerized record of traffic,
international calls and call routing
SWOT ANALYSIS
 STRENGTHS

 PTCL enjoys monopoly

 Large earning
 Good quality international connectivity
 Customer base of over 4 million
 Government support
 WEAKNESSES

 Lack of customer focus

 Out dated technology and people
 Lack of aggressive marketing
 Lack of customer services
 Ambiguous management style
 Political intervention in decision making.
 OPPERTUNITIES

 Growth in telecommunication industry

 Introduce high value added products
 Time to establish brand loyalty
 Market open for more number of products
 More aware and technology understanding
 Adopt latest technology
 THREATS

 Changes in government policies

 Technological advances
 New distribution channels
 Political instability.
 Cyber crimes 
 New players in the industry
 PROFIT AND GROWTH

 The company has posted operating profit of Rs 2.8

billion which is higher by 96% compared to the same
period of last year.
 • PTCL’s revenue of Rs 38 Billion for the half year is 8%
higher than same period last year
 Net profit of Rs 3.7 billion has significantly increased
by 38% from last year
 Ufone posted revenue growth of 5%
 REVEUE

 Revenue ₨31.83 billion (US$200 million)

 Net income ₨7.92 billion (US$49 million)
 Total assets ₨196.04 billion (US$1.2 billion)
 Total equity ₨83.57 billion (US$520 million)
 RELATIONSHIP MANAGEMENT

 24/7 online support

 Calling customers and getting feedback
 Online complaint registration system
 Online billing payment option
 Customer care department