Professional Documents
Culture Documents
2 - The Group Report Briefing
2 - The Group Report Briefing
2 - The Group Report Briefing
Week 3 Briefing
Analyse the given market and identify and describe the different
ways that the market is/can be segmented; (30 marks)
You are a company looking to enter this market with a new product
Choose which segment you plan to target, justifying your choice; (10
marks)
Decide and describe how you will position your product versus the
competition within your chosen segment. (50 marks)