Mercedes Benz

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CHAYAN BALA
ID: 20203006301
EMBA-5209
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CONTENTS
 Introduction
 History
 Vision & Mission
 Target Market
 Products
 Imported Cars
 Threats
 Major competitors
 Corporate social responsibility
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INTRODUCTION
 Mercedes Benz is a germen automobile
manufacturer
 Mercedes brand is used for luxury automobiles,
buses and trucks
 Headquarter : Stuttgart, Germany
 Mercedes Benz India pvt ltd was founded in 1994,
with its headquarters in pune, Maharashtra.
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KYEPERSONS
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FOUNDERS

Karl benz Gottlieb Daimler

6 FIRST MODEL

Mercedes-Benz 8/38 PS
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HISTORY
 Founded in the year 1926
 Mercedes car was very popular during Nazi period
in Germany.
 Adolf Hitler was known to driven these cars with
Bulletproof windshields.
 One of the surviving model of that time is
currently on display at war museum, Ottawa,
Ontario, Canada.
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VISION & MISSION
VISION MISSION
”A pioneering spirit and power of  Rejecting compromise
innovation for sustainable mobility.  Considering every detail.
As the inventors of the automobile,
 Basing their work in
we are equally committed to
protection of the climate and the competition.
environment and to the safety of  Being environmentally
our vehicles and accident sustainable.
prevention. Our customers – and  Being a global company.
all other road users- throughout the
world can put their trust in this
commitment.”
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TARGET MARKET

 Mercedes-Benz car targets mainly rich people.

 Mainly middle aged people with high incomes.
 Mercedes targets females as well as youth.
 From past few years, they have targeted wealthy
farmers as well.
10 Products
Mercedes-Benz has always been associated with the world class brand for
cars and has remained as one of the leading brands in the indian market, that
too far for more than 50 years.
 Some of the models which company assembles in india are:
 Mercedes-Benz C-Class
 Mercedes-Benz CLA-Class
 Mercedes-Benz E-Class (Sedan only)
 Mercedes-Benz GL-Class
 Mercedes-Benz GLA-Class
 Mercedes-Benz ML-Class
 Mercedes-Benz S-Class
11 Imported cars

 Mercedes-Benz A-Class  Mercedes-Benz E 63 AMG

 Mercedes-Benz B-Class  Mercedes-Benz G 63 AMG
 Mercedes-Benz CLS-  Mercedes-Benz GL 63 AMG
Class[16]  Mercedes-Benz ML 63 AMG
 Mercedes-Benz S500 Coupe  Mercedes-Benz CLA 45 AMG
 Mercedes-Benz SLK-Class  Mercedes-Benz GLA 45 AMG
 Mercedes-Benz C 63 AMG
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Price

 Mercedes A class – 27.45 to 28.45 lakh

 Mercedes B class – 29.45 to 30.45 lakh
 Mercedes C class - 38.25 to 43.25 lakh
 Mercedes E class - 47.75 to 1.30 Cr.
 Mercedes CLA - 68.50 lakh
 Mercedes S class - 1.1 to 8.9 Cr.
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Promotion
Mercedes marketing strategy focuses more on presenting a
more energetic and approachable side of mercedes- Benz.
Promotion strategy employed by Mercedes-Benz is to slice
price down and make it affordable to consumers. Mercedes-
Benz promote their product through:
 Online advertising
 Television advertisement
 Print media
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THREATS
 Government policies for automobile sector across
the world
 Competition from other luxury automobiles brand
 Increase in labor cost
 Increase in fuel prices
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Major competitors
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Thank You………