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Communication and Culture
Communication and Culture
Communication and Culture
CULTURE
WHAT IS COMMUNICATION?
At its most basic, communication is the exchange of
information and meaning.
Express
Share
Be informed
CULTURE
(Latin: cultura)
For communication studies, we might start by defining
culture as a set of learned behaviours shared by a group
of people through interaction.
CHARACTERISTICS OF CULTURE
TYPES OF CULTURE
Material Culture - the physical objects, resources, and
spaces that people use
to define their culture. These include homes, schools,
churches, mosques,
offices, temples, factories and plants, clothes, utensils,
roads, ornaments,
T.V, radio, machines, tools, goods and products, stores
and many more.
TYPES OF CULTURE
Nonmaterial Culture - which cannot be touched, felt,
tasted or held. Non material culture belongs to the
nonphysical ideas that people have about their culture,
including beliefs, values, rules, norms, morals,
languages, social roles, ethics, music, literature, customs,
traditions, organizations and institutions.
ELEMENTS OF CULTURE
Social Organization - shows how the
society treats the relationships between different
members of that culture.
https://opentextbc.ca/mediastudies101/chapter/communi
cation-culture/
https://opentextbc.ca/mediastudies101/back-matter/gloss
ary/#schema