Anny’s Food!

CUSTOMERS SURVEY
GROUP 4:
Phạm Hồng Ân
Trần Mỹ Linh
Nguyễn Việt Hoàng
Phạm Đăng Phương Thảo
Nay Đinh Nhật Vỹ
 Anny’s Food!
Re-Introduction
• A Food & Beverages Service
• Providing Takeaway & Serving right at table
• Goal to create best meal at best price
 Anny’s Food!
“RELISH YOUR CHOICE”

Target Lunch
customers Idea
Creativity
Anny’s Food!
UNIQUE SELLING
POINTS
 STANDARDIZATION
• Every type of Clean and eco-
friendly Food Certification

• Reputable Suppliers & Reliable

Food Delivery Service

• Objective: biggest meal supplier

next 5 years
 Gender
Others
1%

Male
23%

Female
77%
 Income
4%
6%

12%

78%

below 4 million between 4 and 8 million

between 9 and 15 million more than 15 million
The most important meal
Breakfast Lunch Dinner

18%

57%
25%
 Important Elements
Positive reviews 7 25 148

Various choices 13 54 113

Reasonable prices 4 9 167

Appealing Ad 30 55 95

Discount 11 21 148

Environment-friendly 17 46 117

Close location 20 29 131

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

No or less important Normal Most important

What do you not like when you buy food on apps?

No diversity in food 60 59 61

Long distance from restaurant to customers' place 49 57 74

High cost 39 45 96

Fee 13 31 136
No or less offensive
Normal
Not delicous 14 26 140 Most offensive

A lot of bad news on review pages 9 30 141

Do not receive recommendations, feedbacks (or solve well) 10 29 141

Do not ensure food hygiene 8 19 153

Which information sources do you trust the most?
News on social network 28 65 87

Review pages have many follows 17 62 101

Large and reputable newspaper sites 33 82 65

Reputable blogs 19 66 95

Friends 5 23 152

Family 5 18 157

No or less trust Normal High trust

 How often do you have snack?
90

80 79

70

60

50
42
40

30 28

20 19

10
10

1 1
0
Many times Once a day Twice or three Once a week No more than Not order Never order
times a week three times a usually
month
How much do you love the following food/ drink?
Healthy drink

Coffee

Milk tea 35 51 94

Bread/ dessert 53 57 70

International street food 26 47 107

Vietnamese street food 49 44 87

26 40 114

20 38 122

56 62 62

Familiar food 40 71 69

Not favorite Normal Favorite

How much are you willing to pay for a meal?
3
12 10

33
57

65

Less than 20000 20000- less than 30000

30000- less than 50000 More than 50000-less than 100000
More than 100000 Other
Which apps have you used to order your meal?

70

60 58
51
50
46

40

30
29

20

10
7

Now Grabfood Gojek Baemin Loship

Which app do you most usually use?
Other 2

Loship 3

Baemin 36

Gojek 16

Grabfood 33

Now 55
0 10 20 30 40 50 60
Which
app are
you
most
satisfied
with?
 Product
- Vietnamese street food: Banh Mi, Banh Trang Tron,
Bot Chien, Dau Hu Nong, Spring rolls, Crispy
Vietnamese spring rolls, …
- International street food: Toppoki, dim sum,…
- Drinks: Many types of Milk tea with topping.
- Receive safe and quality ingredients from suppliers
which have Certificate of Food Hygiene and Safety.
 Price
- Each dish has average cost from 25000 VND to 35000 VND
- Each drink has average cost from 15000 VND to 25000 VND ( not
include Topping)

Each meal for 1 customer will have average cost which is

about 40000 VND.
 Place
- Our restaurant will be placed in Pham Ngoc Thach Street,
District 3.
- Our potential customers are students, office staffs,.. who work
in District 3, 10, 1, Phu Nhuan, Tan Binh.
- Serve customers who eat at the restaurant and order online.
- Cooperate with Baemin and Now.
 Promotion
- Advertise on Facebook.
- Hire famous reviewers to try meals and write reviews for our restaurant.
- Sale off up to 50% the first week.
- Have advertising campaign “The more people eat, the cheaper price is”