Mama

earth
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01
Segment of Mama earth
Beauty care product Baby care product
 Color pattern for the different segment

For beauty product For baby care product

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 Color suggestion for the brand

• Same color pattern may create confusion between the beauty and the
baby care product
• So different color should be used for the different product category
• The packaging of the beauty product should be modified as being a
cosmetic brand, the packaging seems so simple.
• Instead of using dark color like blue and green any kind of mat color can
be used for the cosmetic product packaging.
• For example

https://www.lotus-organics.com/collection/most-loved/3?gclid=
CjwKCAjw3MSHBhB3EiwAxcaEu_5ekKIXBMCQWqa2b56o
xEYvzh_6RRDctU05MOcNRHKp9BM1A_2TixoCsaMQAvD_
BwE

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 Brand identity suggestion for the brand

• The name Mama earth does not sound like a beauty care product Brand .
• Addition of baby care product segment can pull the brand into Brand stretch. May be it
can harm the brand identity.

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 Competitor's
marketing
strategy analysis

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 Competitors of Mama earth positioning
High quality

• Boutique
• Lotus • Forest essential
• Kama Ayurveda • Organic harvest
• Himalaya • Mama earth
• Khadi natural • Skin yoga
Low price High price

• ** • Sadhev
• Anantam
• Ananda

Low quality
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 Competitor's market strategy analysis
• Start Selling To Medium Size Retail Stores
• Contact distributers
• Generate online sale
• Explore social net working
• Have a unique logo
• Contact independent sale representative
• Participate in trade show
• Request Experts to review products
• Distribute flayers
• Offer some enticing deals
• Influencer marketing

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 Logo inspiration
en Is th
ou i s
un co gh f log
d e s tu o r o • This logo is so simple in
rs m t h itself to represent the brand
ta er e
nd
in • Logo should be like
g?
symbolic or should contain
semiotic which will be able
to represent the complete
Brand value

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 Logo modification strategy
https://www.pinterest.com/amp/pin/465911523937761861/

https://canva.me/A01PGcEaYhb https://canva.me/HnkbWZ4cYhb
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 https://canva.me/B39B40NaYhb https://canva.me/0NWtf2wbYhb
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 Tagline and voice and tone for marketing

Tagline of mama earth: ‘Goodness Inside’

Issues: the main goal of a slogan is To leave a key brand message in consumers' minds so that, if they remember
nothing else from an advertisement, they'll remember the slogan. “Goodness inside” is but it can be more better.
Which will represent the brand purposes
https://thebrandboy.com/best-slogans-for-skincare-business/
Example like :
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 Packaging

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 Packaging idea

Issues: as being a cosmetic brand the packaging is so simple. The color combination of the packaging is so deep instead of
that deep some smooth and light color can be used

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 Photography

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 Photography idea

ISSUES: Photography is so simple like only product and brand ambassador

Except that product effect photography along with product review photography could be added
Example:
https://skinyoga.in/?utm_source=Google&utm_medium=Search
&utm_campaign=SB_Google_Search_Brand_MCPC&utm_id=
12973330785&utm_content=skin%20yoga&utm_matchtype=p
&utm_device=m&utm_target=&gclid=Cj0KCQjw_8mHBhClA
RIsABfFgphsdwC5jKLw38QU91j9gCpmFQIkQ6UmaKW_yC
KPgE3wRGDx9CXjw_gaAkKHEALw_wcB

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 Social media campaign and marketing idea

https://instagram.com/mamaearth.in?utm_medium=copy_link
• Instagram

• Facebook https://www.facebook.com/Mamaearthindia/

• Twitter https://mobile.twitter.com/mamaearthindia?lang=en

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 Review and suggestion
Review: Social media page and the post are excellent still it can be
better modified
Suggestion:
• social media post and videos are too simple graphically it can be
customize more bitterly.
• Instead of taking normal people and Influencer Doctor like
Dermatologist and child specialist could be taken . Which will help
to communicate bitterly that Mama earth is a trust worthy product
and suggested by Doctor also.

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21
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 Advertising
Marketing strategy of mama earth

• Focus on digital platform

• Social media marketing
• Brand endorsement
• TVC

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 Advertisement gallery
marketing
Influencer
t
Brand Endorsemen
Advertisement gallery
TVC
 Suggestion for Advertisement and
marketing strategy

Issues: Advertisement strategy and marketing strategy of this brand is very

common , they are targeted towards social media platform
Suggestion : Besides advertisement they can also focus on any kind of PR
activities and PR campaign . They can also initiate PSA activities which that
would give message to the audience on the adverse effect of usage of harmful
chemicals that lies in the cosmetic products.
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