THE BUSINESS PLAN

PRESENTED TO:
SIR IFRAZ ADEEL

PRESENTED BY:
MUHAMMAD MUZAMIL HUSSAIN
BBA07183019
BUSINESS PLAN

“The Online Pet Shop”

LOGO
 BUSINESS LOCATION

• I will begin my on-line setup from my home as I even have a

spare room that's big enough for my setup which would be an ideal place on
behalf of me to begin my business. 

• Space needs can vary later on depending on the business.

 FINANCIAL PROJECTIONS
Forecast:

Year Revenue

2021 190000

2022 210000

2023 320000

2024 400000

2025 510000
 DEVELOPING A BUSINESS PLAN

Executive Summary:
Nowadays pet business is rising remarkably. For the past  few years Pet market
has been an awfully standard market. On-line shop is our current business set
up. In it different types of pets such as rabbits, birds, dogs and additionally
their foods will be sold. As our business is on-line we'll sell our products on-line.
As everything has become computerised, our plan  in Rawalpindi as well as in
Islamabad will prove a revolutionary idea
 DEVELOPING A BUSINESS PLAN

Company Description:

• To full fill our mission statement, we want to supply good quality products to our

customers
• Our promoting arrangement is totally different from different pet outlets.
• We are going to try and fulfil the requirements of our customers in minimum time period.  
• With the focus on clients service the most effective shop can differentiate itself from others
by establishing a hospitable friendly atmosphere for the shoppers in our target market. 
 PRODUCTS

• Pets – a) Birds b) Cats c) Dogs d) Rabbits e) Fishes

• Pets’ Food
• Pets’ Accessories
 OUR SERVICES

• Home delivery in Rawalpindi, Islamabad and

surrounding areas
• Primary treatments of pets
 MARKET ANALYSIS
• Market Analysis is the analysis of business market, competitors, and
trends for the native business.

• The online pet shop team is aware with its current client market, potential

market, market segmentation, market wants, what trends happening in
market, what regarding the store business and competitors, market
growth and strategy to develop service and lead the store business.
 OUR CUSTOMERS

Our Customers vary in several groups:

• Firstly our target is urban centre national capital and close space.
• Our customers of bird’s are chiefly school students (15 to
twenty years), particularly girls.
• Young men (22 to thirty years) particularly like dogs.
• Children (5 to fifteen years) ar particularly keen on rabbits.
• Home manufacturers particularly prefer to decorate house with fish tank. 
 COMPETITIVE ADVANTAGES

• Our client don’t need to go any store physically

• Our on-line services save customers’ time
• Our pet care team will take care of customers’ pet
 SUPPORT SERVICES

• Dr Amjad Niazi (DVM) currently owns and operates The Animal Clinic located in
Islamabad. We will consult him when needed.

• Mr Imran Ahmed Khan is appointed as Senior Advocate in Supreme Court. He will

be our legal consultant.

• Mr. Khalid Bashir will work as accountant for our setup. We will consult him when
needed.
MARKETING STRATEGY AND SALES

Our selling strategy is extremely client friendly.
• Positioning: ‘we care of your pet’ – this positioning statement we wish to
create true.
• Pricing: at the start we are going to collect our pets directly from farms, and in
future we are going to grow our own farms to  provide pets at value-effective
cost. However we are going to guarantee client friendly environment.

• Promotion: at the start we are going to promote through totally different magazines

later we will promote our business through newspapers, native TV channels, billboards,
hand-outs, handbills, collaborating totally different pet connected carnivals, events etc .
 SALES STRATEGY
Our sales strategy will be:
• Annual membership for single person
• Annual membership for mass group
• launching T-shirts, caps, mugs, toys, watches,
• Sell spots for advertisements
• Offering to do business along with us
• LCD Advertisement
FINANCIAL PLAN
 IMPORTANT ASSUMPTIONS

The financial plan depends on important assumptions, the key assumptions are:
• We assume a slow- growth economy without major recession
• We assume there will not be any direct competitors for at least couple of years.
• We assume access to equity capital and financing sufficient to maintain our
financial plan as shown in the table Once the company reaches a sufficient
level of profitable and accumulates a cash reserve it plans to invest 50% of
profits in research and development of new products, existing product and
operational improvements, and to expand marketing and sales efforts to
foreign markets. 38% of profits will be invested in low risk financial
instruments. 10% of profits will be used for the appointment of new
employees, when needed.