THE NOTION OF

CONSTRUCTED
AUDIENCES
PREPARED BY: BOTOR, CYRIL G.
something is constructed
when there is a deliberate
attempt and effort to turn
an idea into a reality
MEDIA INSTITUTION
Run by executives who
chart the strategies and
tactics of attracting
potential audience
TARGET AUDIENCE
 is a specific group of people
identified and aggregated from
selected population segments
who are potential users
SHAUN MOORES
Asserts the audience
is not homogenous
RALWAY
Thinksthe word “audience” has
indeed evolved from face-to-face
interaction in one shared physical
space to include now consumers of
electronic media and information
ATTRIBUTES OF AN AUDIENCE
G- ender
E- thnicity
A- ge range
R- egion and nationality
S- ocio Economic group
CROSS CULTURAL CONSUMER
CHARACTERIZATION MODEL(4C’S)

Sees the audience as a group of

people who will be receiving end
media products and should they
be getting to appeal to a complex
set of traits which they possess
 Audience
demographics and
psychographics
demographics
Creared by the differences of the
consumers
Also implies that a segment of a
population share common characteristics
that will make them gravitate toward or
patronize a media or information text
that is now marketed as a product.
psychographics

Is largely derived from the

concept of demographics,
but is focused on the
psychological traits
Risk management

Isan exceptional significant

part of audience creation