Sanitization/Fumigation Service: Kill Harmful Germs Use of Mechanized Tools Stringent Safety Protocols

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Sanitization/Fumigation Service

Kill Harmful Germs Use of Mechanized Stringent Safety


Tools Protocols

Quick Turnaround Experience


Customized Plans
Time Professionals
Need of Sanitization/Fumigation Service
Current Scenario
• Problems with standardizing services, ensuring transparency of prices and trustworthiness
of a service provider, and maintaining quality check on a large scale
• Lack of efficient channel for hiring, training, and monitoring service professionals
• Reaching every city of country with same quality of service still a challenge for existing
players
Secondary Research
• Unsaturated Market : Multiple local sanitization service providing company exist but there is
still lack of global brands having integrated presence working in full fledged manner pan India
• Brand Positioning :
 Construction-cum-health, hygiene & wellness
 One stop solution for IHB
• Consumer Behavior :
 Health and hygiene conscious
 Price sensitive
 Fast, easy and convenient service delivery
• Heterogeneous Market : Regional variations & strong faith on local service providers
• Primary Consumers : House residential, Commercial offices and buildings, Construction site
• Diversifying : Hotels, Restaurants, Shopping complex, Malls, Factories

"There was a 200% growth in the overall cleaning category in the last four
months and we expect the demand to grow. Due to the rise in demand, we
introduced numerous packages to ensure maximum benefit to users.”
Pratik Mukherjee, Director (Marketing)- Urban Company Source- Times of India (Dec 9,
2020)
Service Delivery End-to-End Process Flow Chart

Sanitization Service
Assure your home is
hygienically perfect to Direct to
live in Ultratech
account

ONLINE
Received by
Request of service CASH
professional and Payment by customer
through Ultratech finally given to dealer
dealer
Call to customer by Quotation sent to Successful quality service
Contact Center (CC) and customer for final YES delivery to customer and
schedule convenient confirmation before request feedback for improving
time for site visit by service delivery shortcomings, if any, in future
Request of service service professional
through Utech app NO

Ask (by CC) customer


reason of cancelling
the service request
Standard Operating Procedure (SOP) of Service
Service Provider
• UltraTech will tie-up with local 3rd party
service provider region-wise
• All the equipments, chemicals and
manpower will be of 3rd party only Dealer
• 3rd party has to comply with UltraTech • Whether service request come through
standards retail store or Utech app, only dealer
will be responsible to interact with
Training of professional customers at the front end
• UltraTech will provide training service • Dealer will ask nearest 3rd part service
to professionals of 3rd party provider (already tied-up) for site visit
• All training will be free of cost; online and service delivery
videos and training at specific center
will be arranged Complains & Feedback
• Customers can raise any complain only
Payment through the dealer they got the service
• 3rd party will get their payment from • Feedback is taken by the service
UltraTech only delivery professional
• For cash payment, professional will
give it to dealer and they will further
keep their commission and transfer Discounts & Promotion
rest amount to UltraTech • All kind of offers will be set by
• For online payment, money will be UltraTech only pan India
transferred to UltraTech; both dealer • Both dealers and 3rd party need to
and 3rd party will be paid by UltraTech comply with updated pricing always
Cost Analysis of Service

Sanitization
Chemical: Virex 256- Service Delivery
₹150 Cost incurred
at different Professional (2 person):
stages of ₹250*2= ₹500
service delivery

3rd party commission:


₹100

Site Visiting Professional


Dealer’s commission:
(1 person): ₹50
₹100 Final Price to Customer
Total cost incurred = 150+500+50+100+100 = 900
UltraTech profit = 150 (assumption)
Final Price = 1050 (All numbers are in

Rupee)
Note: All above prices are for single time 1BHK apartment sanitization service
Value Proposition for Customers
One stop
One stop Solution
Solution
Get just
Get just not
not the
the best
best
cement anymore
cement anymore but
but best
best
home sanitization
home sanitization service
service toto
make your
make your home
home safe
safe to
to live
live

Reliability
Reliability Hassle-Free Response
Hassle-Free Response
Brand equity
Brand equity will
will boost
boost Strong relationship
Strong relationship with
with
interest of
interest of customers
customers andand Value
Value trusted dealers
trusted dealers pan
pan India
India
hence their
hence their trust
trust will
will be
be Proposition
Proposition will led
will led to
to fast
fast and
and smooth
smooth
valued through
valued through quality
quality response against
response against any
any query
query
service delivery
service delivery or complain
or complain

Customer Centric
Customer Centric
Service delivery
Service delivery asas per
per the
the
convenience of
convenience of customers
customers in in
all perspective
all perspective like
like timing,
timing,
mode of
mode of payment,
payment, reach
reach toto
company etc.
company etc.

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