PREPOSITIONS

APRENDIZ
DANIELA LUNA RODELO

NEGOCIACIÒN INTERNACIONAL (2021)

SENA
1. The correct variety of products must be in the right place at the right time to maximize the
opportunity of a cost effective sales volume.
2. The importance of good logistics management lies mainly in costs and customer service.
3. The distribution channels are the means by which the product is delivered to the consumer,
usually consisting of people and companies that circulate the products until they reach the final
customer for consumption.
4. All channels have different ways of introducing sales and creating cost, therefore, choosing an
appropriate distribution channel depends on the choice of elements such as: the size of the
market to which you want to venture, the qualities of the product to be offered, the number of
intermediaries and the image they have before the client, etc.
5. The intermediaries are independent companies that perform various functions within the channel;
they are specialists in the performance of different distribution tasks such as reducing the
number of transactions between buyers and sellers, and balancing the differences in supply and
demand.
6. There are forms of strategy: the intensive strategy, the selective strategy, and the exclusive
strategy.
7. Distribution refers to the way the company brings its products or services to the market. This
can occur directly or indirectly .
8. The indirect distribution channel is divided into long or short, the long distribution channel is
where there are two or more intermediaries to reach the final consumer, and the short
distribution channel is where the manufacturer intervenes and takes his products to the
consumer directly.
9. The distribution channel chosen by the manufacturer depends basically on the type and nature of
the product handled. It is also given by the country to which you want to venture.
10. The most frequently used criteria are: financial criteria: profitability, benefits, and costs…
Security criteria: seniority, experience… marketing criteria: image, control, and channel
flexibility.