Target

Customers
Our target customers will be mainly middle class and lower middle class households in Dhaka city.
Later on, we will spread our service all over Bangladesh.

Percentages of Total Population in Dhaka City, 2020

0.46%,

20.00%,
Upper Middle Class
25.00%,
Lower Middle Class
Upper Class
Lower Class

21.08%,
The Valuation of the Five
Forces Model

 
Threat to Industry Profitability
Competitive Force Low Medium High
Threat of substitutes       

Threat of new entrants       

Rivalry among existing firms       

Bargaining power of suppliers       

Bargaining power of buyers       

 The Value Chain

Legal, accounting, financial management

SUPPORT ACTIVITIES

Firm Infrastructure:

Human Resource Management: Personnel, lay recruitment, training, staff planning, etc.

Technology: Service support and process design

Procurement: Supplier management, funding, subcontracting, specification

Inbound Outbound Marketing

Operations Service
Logistics Logistics & Sales
• Quality
control • Cutting • Order • Customer • Maintenance
• Receiving • Packaging handling management • Education &
• Raw • Quality • Dispatch • Order taking training
materials control • Delivery • Promotion • Upgrades
control • Maintenance • Invoicing • Sales
• Supply Analysis
schedules

PRIMARY ACTIVITIES
Message for the group member whoever will merge the
final ppt this time:

This slide is not a part of final ppt!!!

Please, merge “Target Customers” slide as per sequence of the suited content and so do
the same for “The Valuation of Five Forces Model” slide and “The Value Chain”
slide.

Do not merge these 3 mentioned slides of mine one after another as it won’t
suit the content sequentially!

Thank you!