Jensen Shoes: Lyndon Brook’s Story

Organisational Structure

❏ Established in 1953 by Kenneth Jensen

❏ Quickly became a major marketer and trendsetter across the U.S.
❏ Known to be committed to the moral and professional development of their
workspace
 ● Top of class, full scholarship
● Dual Degree (M.B.A and
Ph.D in Sociology)
● 8 Years of professional
marketing experience
● Regularly Promoted
● Enthusiastic of joining
Jensen Shoes
● Achieve career goals
through Jensen
● Bumpy start with Chuck
● Demoted to Jane Project
● Inexperienced Project Areas
● Lack of trust
About Lyndon Brook’s ● Losing Hope and becoming
Doubtful
Situation Analysis

UNDER CHUCK TAYLOR UNDER JANE KRAVITZ

● Suggestions before ● Motivated to work under

onboard not her as a fresh start
recognised ● Joined team for “casual
● Chuck’s assignment wear” and is assigned with
fraught difficulties two S.O.’s
● Bad Feedback, ● Same inexperienced
Demotion and Deep market
Budget Cut ● Overloaded by work, lack
● Demotivation from of interest
Chuck on successful ● Felt down by Jane
environment Project ● Lack of Trust and
miscommunication
Differences of thought process

Situation Brook’s Perception Management Perception

I am more interested in
Completion of s.o.’s Completing s.o.’s is
environment project.
before environment everyone’s priority.
Manager’s should give me
project Deadlines are sacrosanct
more time for s.o.’s

I am Afican-American by Based on the assumption

Assignment to African-
race, but I have no that he might have
American and Latino
experience in this market. experience we allocated
market
Feeling of stereotype him the market

High expectations due to

Management’s treatment Unfair treatment. Budget his extensive experience
to Brooks cut, Demotion, less timeline and qualification.
Performance is not at par
 ● Brook’s had a negative performance
review
Attribution Theory ● Despite this he was not interested in
01 Distinctiveness completing the 2 s.o’s and wanted to
attend a trade show
● He has high distinctiveness and his
behavior seems to be internal

● Brooks was not able to complete the 2

s.o’s assigned to him on time while other
02 Consensus
●
employees could do it
He seems to have low consensus due to
internal behavior

● Brook’s did not complete the work

assigned to him even before joining
03 Consistency
●
Jane’s team
He is consistent in his failure which
seems to be due to an internal factor
Recommendation Brooks should be more assertive in raising his concerns

One of the main issues being miscommunication, we would

advise that Brooks meet with both Taylor and Kravitz

Job assignment should be more coherent with the

role/experience of the employee at Jensen Shoes

Brooks should try to focus on giving his best in completing two

S.O.’s rather than trying to stall them to negotiate something for
himself