Jensen Shoes: Lyndon Brook’s Story

Organisational Structure
 Established in 1953 by Kenneth Jensen
 Quickly became a major marketer and trendsetter across the U.S.
 Known to be committed to the moral and professional development of their workspace
 ● Top of class, full scholarship
● Dual Degree (M.B.A and Ph.D
in Sociology)
● 8 Years of professional
marketing experience
● Regularly Promoted
● Enthusiastic of joining Jensen
Shoes
● Achieve career goals through
Jensen
● Bumpy start with Chuck
● Demoted to Jane Project
● Inexperienced Project Areas
● Lack of trust
About Lyndon Brook’s ● Losing Hope and becoming
Doubtful
Situation Analysis

UNDER CHUCK TAYLOR UNDER JANE KRAVITZ

● Suggestions before ● Motivated to work under her

onboard not recognised as a fresh start
● Chuck’s assignment ● Joined team for “casual
fraught difficulties wear” and is assigned with
● Bad Feedback, two S.O.’s
Demotion and Deep ● Same inexperienced market
Budget Cut ● Overloaded by work, lack of
● Demotivation from interest
Chuck on successful ● Felt down by Jane
environment Project ● Lack of Trust and
miscommunication
Differences of thought process
Situation Brook’s Perception
I am more interested in
Completion of s.o.’s before environment project.
environment project Manager’s should give me
more time for s.o.’s
I am Afican-American by
Assignment to African-
race, but I have no
American and Latino
experience in this market.
market
Feeling of stereotype
Management’s treatment to Unfair treatment. Budget cut,
Brooks Demotion, less timeline
Management Perception
Completing s.o.’s is
everyone’s priority. Deadlines
are sacrosanct
Based on the assumption
that he might have
experience we allocated him
the market
High expectations due to his
extensive experience and
qualification. Performance is
not at par
 ● Brook’s had a negative performance
review
Attribution Theory ● Despite this he was not interested in
01 Distinctiveness completing the 2 s.o’s and wanted to
attend a trade show
● He has high distinctiveness and his
behavior seems to be internal

● Brooks was not able to complete the 2

s.o’s assigned to him on time while other
02 Consensus
●
employees could do it
He seems to have low consensus due to
internal behavior

● Brook’s did not complete the work

assigned to him even before joining
03 Consistency
●
Jane’s team
He is consistent in his failure which
seems to be due to an internal factor
Recommendation Brooks should be more assertive in raising
his concerns

One of the main issues being miscommunication, we would

advise that Brooks meet with both Taylor and Kravitz

Job assignment should be more coherent

with the role/experience of the employee at
Jensen Shoes
Brooks should try to focus on giving his best in completing two
S.O.’s rather than trying to stall them to negotiate something for
himself