CHOUKSEY ENGINEERING COLLEGE

BILASPUR (CHHATTISGARH)

PROJECT REPORT

“A STUDY ON COMPARATIVE ANALYSIS OF

VARIOUS BRANDS OF EDIBLE OIL IN THE
BILASPUR MARKET”

SUBMITTED BY
PRIYANKA GURJAR
SEM - IV
OBJECTIVE OF THE
STUDY
• To find out customer
preferences towards
different brands of
soyabean oil.
•Market share of
each brand towards
total market share
of soyabean oil.
• What is the margin
retailers are getting
from various brands &
what are the brands
they want to sell.
•What problems are
they facing related
to new or various
products.
•To get the feedback
from retailers &
customers as well.
• AMRIT BANASPATI CO. LTD
Since 1940
At Amrit Banaspati Company we
have stayed close to our roots
nature. Our special understanding
of nature and her ways have
enabled us to grow form a
Vanaspati company to a multi
product organization producing a
whole range of edible oils and
fats. Today ABC has an installed
capacity of 10,000 metric tonnes
per month as compared to a mere
3,000 metric tonnes per month in
its first year of operations.
 FORTUNE SOYABEAN OIL:-
• Is light, odorless and healthy oil.
Most importantly it contains
OMG3 (Omega – 3 fatty acids) –
an essential PUFA which needs to
be supplemented from outside
sources. Soyabean oil is the
preferred oil of many a household
across the world. Fortune Refined
Soyabean Oil, enriched with
OMG3, gives you and your family
“Paanch Ka Aashirwad.” Fortune
Refined Soyabean Oil is the
highest seller in the refined
soyabean oil category with 44% of
the market share
 THE RUCHI SOYA INDUSTRIES
LIMITED
Ruchi Soya Industries Limited is an
agro industry of Rs 3081.60 crores
turnover Ruchi Group. It is the flagship
company of one of the five companies
of the group. The group has an
impressive net worth of Rs 401 crores
(Rs 4010 million) and assets worth Rs
682.75 crores. The company was
founded by industrial visionary late Shri
Mahadeo Shahra and at present is
headed by his eldest son Shri Kailash
Shahra, who is the Chairman of the
Group. Shri Kailash Shahra has
enhanced the vision by transforming
countryside of Madhya Pradesh into
Soya bowl of the nation.
 DHARA
Dhara has 23 variants of
mustard, rapeseed, sunflower,
groundnut and soyabean oils in
its product basket. Dhara
Refined Vegetable Oil
contributes 50% by value, to the
Rs. 3,300 million turn over
Dhara enjoys. Despite being
primarily a support to the small-
scale Indian farmer, Dhara has
played a crucial role in
changing the industry norms
and enriching the sluggish
edible oils market
 RESEARCH
METHODOLOGY
Data Collection :-
Primary Data and Secondary
Data
Universe : -
Bilaspur Market
Sample Size : 50 / 50

Sampling Area :-
Bilaspur
Sample unit : -
Customer & Retailers

Research design : -
Descriptive
ANALYSIS OF
DATA
ANALYSIS OF
RETAILER
RESPONSES
QUES :- Are you satisfied with the
services of the brand you are
selling?
which brands of soyabean oil
are available in the shop?
QUES :- Are you satisfied with the
packing of oil ?
QUES:- which soyabean oil has
maximum sale per month?
 QUES :- which soyabean oil has
maximum sale in different quantity packs?
QUES:- Are you get the proper
feedback from the company?
 QUES :- what influences
customers to buy the brand?
 QUES:- Are you satisfied with
incentives from the oil company?
QUES:- Are you satisfied with the
quality?
 QUES :- If no then what are the
suggestions you will give to the company?
ANALYSIS OF
CUSTOMER
RESPONES
QUES :- Do you use soyabean
oil and satisfied with brand?
QUES :- If yes (check) the
brand you use?
QUES :- Are you happy with the packing
of oil?
QUES :- Do you know new
schemes ?
QUES :- What influenced you to
buy the above stated brand(s)?
QUES :- If particular brand is not available
with retailer the you will. . . . .?
QUES :- What according to you a suitable
price for 1 ltr which is of good quality?
 QUES :- If your brand is few Rs
expensive than it, then will you go for it?
QUES :- Are you happy with discount?
QUES :- A sale promotion scheme like rs 10 off , 250
gms extra or a product free, whould it affect you
purchase decision?
QUES :- what size of packaging
do you normally buy?
QUES :- Are you happy with the kind of
soyabean oil brands available in India,
today?
HYPOTHESIS
TEST
 FOR RETAILER SIDE:-
Ho= Retailer are not satisfied with
the selling of edible oil.
Ha= Retailer are satisfied with the
selling of edible oil.
 Oi Ei Oi-Ei (Oi-Ei)2 (Oi-Ei)2/Ei

YES 19 10 9 81 8.1

NO 13 8 5 25 3.125
• X2 = ∑ (Oi-Ei)2 /Ei
= 11.225(calculated value)
 
• Degree of freedom = n-1
= 2-1
= 1
• Tabulated value = 0.05
• The table value of X2 for 2 degree of freedom at 5%
level of significance is 0.05 so the tabulated value <
calculated value.
 FOR CUSTOMER SIDE:-

Ho= Retailer are not satisfied with

the selling of edible oil.
Ha= Retailer are satisfied with the
selling of edible oil.
 Oi Ei Oi-Ei (Oi-Ei)2 (Oi-Ei)2/Ei

YES 30 11 19 361 32.81

NO 6 3 3 9 3
• X2 = ∑ (Oi-Ei)2 /Ei
= 35.81(calculated value)
 
• Degree of freedom = n-1
= 2-1
= 1
• Tabulated value = 0.05
• The table value of X2 for 2 degree of freedom at 5%
level of significance is 0.05 so the tabulated value <
calculated value.
FINDINGS FOR
RETAILER SIDE
• Low margin : - Most of
the retailers complained
that they get very low
margin in all the products
of ABCL as compared to
its competitors that’s why
unable to sell the local
brand .
• Leakage problem : -The
retailers also complained
about the leakage problem
faced by them in the cartoons
of Ginni and no replacement,
but other companies are
giving them full replacement
of leakage packages.
• Feed back problem : - The
retailers also complained
that they get very less feed
back from the company, like
whenever any scheme is
introduced by the company,
they are not even made
aware of the scheme.
• Quality problem : -
The retailers also said
that sometimes the
quality of soya oil is
low they have face
problems regarding
their image
• MRP Problem :- Retailers
also complained that in the
days of rising prices,
sometimes it happens that
MRP of ginni products is less
than the price at which they
have purchased it from the
distributor.
• PROBLEMS related to
new products :- they
complained that
sometimes they are
even unaware of
companies new
products
 FINDINGS FOR
CUSTOMER SIDE
• MRP problem :-
customers
complaint that
sometimes they
have to pay more
price then the MRP
• Leakage problem :-
customers even told
that sometimes they
have to face leakage
problems
• PROBLEMS related
to new schemes :
customers complaint
that even sometimes
retailers don’t even tell
about new schemes
• DISCOUNT schemes :-
customers complaint
that there are very less
discount schemes on
soya oil as compared to
other refined oil
LIMITATION OF THE
STUDY
• The period of the
project was not
sufficient to study all
the factors in deep and
also limitation of area.
• The sample was restricted to the
geographical limits of BILASPUR
(C.G) only. As a consequence, the
results of the study pertain to
BILASPUR (C.G) market only and
might not be a true representative
of CHHATTISGHAR market.
• The study is based only on
secondary & primary data so
lack of keen observations
and interactions were also
the limiting factors in the
proper conclusion of the
study.
• A sample of 50-50 Customers&
Retailer was taken to carry out
the study. The sample is very
small to draw important
conclusions and is not a true
representation population of the
state of CHHATTISGHAR.
RECOMMENDATION
• Leakage problem should be
looked after and the
replacement of the leaked
packets should be given to
them.
• The company should
reduce the cost of their
products and the margin
of the retailers should be
increased.
• There should be proper
channel of information,
whenever any scheme is
introduced by the company
for the retailers, they should
be properly informed about
the scheme.
• In the same way, whenever
any scheme is introduced for
the consumer there should
be at least a print
advertisement if T .V.
advertisement is not
possible.
• Other incentives
should also be given
to the retailers like
glow sign boards etc.
 CONCLUSION
• Leakage problem should be
taken care of and the
retailers should fully
compensated for their loss
due to leakage.
• There should be proper feedback for
the retailers AS WELL AS customers
whenever any scheme is introduced for
the retailers & customers they should
be made aware of it. Sales
representatives should be given
guidelines to intimate each and every
retailer of his area about the schemes.
• Whenever any consumer
oriented scheme is introduced,
the scheme should be directly
targeted to that person who
actually uses i.e., house
wives.
• incentives should be also
given to the retailers. They
should be given glow sign
boards and other sales
promotional materials. This
will boost up their spirits.