Content

Analysis
The study of documents and communication
artifacts, which might be texts of various
formats, pictures, audio or video.
 Content Analysis

Logical

Based on the truth

2 Elements of Content Analysis

Main Idea Specific

What the source generally wants to say Information
The details presented in the source that
supports and strengthens the main idea.
Content Analysis

 Identify  Compare point of

argument view

 Identify  Claims based on the

biases evidences
Antonio Pigafetta’s First Voyage Around the World

• This volume is based on the critical edition by

Antonio Canova.
• It includes an extensive introduction to the work
and generous annotations by Theodore J.
Cachey Jr who discusses the marvelous
elements of the story through allusions to
Magellan's travels made by writers as diverse as
Shakespeare and Gabriel García Márquez.
Juan de Plasencia’s Customs of the Tagalogs

Customs of the Tagalogs, just like any other colonial

texts written during the Spanish colonial period, was
intentionally made to provide an exoticize
description of the Tagalog natives, clearly fed by
politics and propaganda and operated with the
Western-outsider's gaze, that would be appealing to
them.