Professional Documents
Culture Documents
Global Marketing: Prepared By: Mr. Jojo M. Villamin, CHP, CPME, MSC, DBA (Cand.)
Global Marketing: Prepared By: Mr. Jojo M. Villamin, CHP, CPME, MSC, DBA (Cand.)
prepared by:
Mr. Jojo M. Villamin, CHP, CPME, MSC, DBA (Cand.)
Global Marketing Environment
Political Marketing Environment
Political/Legal Environment
Economic Environment
Economic Environment
Socio-Cultural Environment
Socio-Cultural Environment
Technological Environment
Technological Environment
Competitive Environment
Competitive Environment
Competition on Global Basis
Go Abroad?
Markets to Enter?
Deciding on the
Global Marketing Programs
Country of Origin
Marketing Organization
Any questions?