Business

Intelligence

Anup Nivrutti Shelke

IIHMR university
 Introduction
o The term Business Intelligence (BI) refers to tool which provide actionable business insights and
support data-driven decision making by using the strategies & technology.
Product Positioning
Reporting
Operational
Pricing

OLAP/Analytics
Technologies Strategies
Strategic Goals

Data mining BI
Priorities

Predictive analytics

Data
External Internal Directions
 Business Intelligence Definition

Data collection Data Storage

The process of gathering and The recording (storing) of
measuring information on targeted information (data) in a
variables in an established system. storage medium.

Knowledge Management
Knowledge management (KM) is the process of creating,
sharing, using and managing the knowledge and
information of an organization.
 Classification of Data

Semi-structured
A form of structured data that does not
obey the formal structure of data models
associated with relational databases or
other forms of data tables.

Structured Unstructured
An abstract model that organizes Information that either does not
elements of data and have a pre-defined data model or
standardizes how they relate to is not organized in a pre-defined
one another and to the manner.
properties of real-world entities.
 Working of BI
Step 1:
• Data from the source system is integrated and loaded into a data warehouse or other analytics
repository.
Step 2:
• Data sets are organized into analytics data models or OLAP cubes to prepare them for analysis.

Step 3:
• BI analytics professionals and business users run analytical queries against data.

Step 4:
• The query results are built into data visualizations, dashboards, reports & online portals.

Step 5:
• Business Executives and workers use the information for decision-making & strategic process.
The Hierarchy of BI

Data Mining 30 %

Data Analytics 80%

Data Tables 95 %
 BI Implementation
Operation and Business Needs and
Maintenance Priorities Identification

Accelerate Drug Discovery

and Development Applications and
Data Analysis

Clinical Data Marketing

Analysis
Data Processing &
Modeling
Thanks
You!