FUTURE GENERALI

TOTAL INSURANCE SOLUTIONS

- BY SOORAJ GOVINDAN
History of FUTURE GENERALI life
A joint venture between Future Group, Generali Group and IITL
was incorporated in 2006.
Present in both the Life and Non-Life businesses as Future Generali India Life
Insurance Co. Ltd. and Future Generali India Insurance Co. Ltd.
Operations spread across 136 branches with over 1.2 crore lives covered and near
about 95.28% claims settled in FY 19-20
Mission
&
Vision

The Mission is to be the first choice by delivering relevant and accessible insurance solutions
The Vision is to actively protect and enhance people's lives
PRODUCTS FUTUR E GENERAL I
TERM PLANS
Care Plus Plan
Flexi Online Term Plan
HEALTH PLANS Term with return of Premium
Cancer Protect Plan
Heart and Health Plan

UN ITED LIN KED INSURAN C E

Dhan Vridhi Plan
Bima Advantage Plan
Wealth Protect Plan
PRODUCTS GURANTEE D P LAN S
Pearls
Saral Bima Plan

GROUP PLANS
Sampoorn Loan Suraksha
Group Leave Encashment Plan

RETIREMEN T PL AN S
Pension Gurantee Plan
Immediate Annuity Plan
 Future Generali Health (FGH)
Gross Written Premium
Claim Settled
382 Cr 92,145
36 % Claim Settlement Ratio

Contribution to Overall GDP

93 %
11 % Emp Anelled Hospitals
Net Loss Ratio 5,834
73 % 384
 The 7 P's of Marketing Mix

Product Price Place Promotion

Physical
People Process

Evidence
MARKETING STRATEGIES

Digital
Series On Youtube and Instagram "MIND MATTERS"
Series of Short clips of "How to" to have a connection and
customer Engagement during covid

Physical aspects
Displaying and selling insurance in the in Future Group Retail
Spaces

Partnering with Banks

Creating Bancassurance tie-ups multiple banks and Cross Selling
the insurance.
Delivering the new customer
experience Impact of Brand Building Activities
Brand Awareness Website Visitors
Product
Innovation
9% 100%
Digital Q1FY21 vs Dec 2019 Q1FY21 vs Q1FY20
Footprints
Customer

Advocacy Customer Social Media

&
Increase in Direct
Cu n
tio
sto
nica
ns Followers Website Traffics
me u io
M m t
an r Li m o
ag
em
fec
yc
le
Co Prom > 4 times 2x
en
t
Q1FY21 vs Dec Q1FY21 vs Q1FY20
2019
ST RENGT H
WEAKNESS
Wide range of policies
Lack of marketing
Expertise of international giant
No. of locations
Generali Group
Advantages of having a Retail
giant in the local market. SWOT
Analysis

OPP OR TU NITY
Tapping into the Rural market THREATS
Attracting the Millenials New Entrants in the sector
Cross-selling with their Tie-ups Stringent Economic measures by
with banks (Bancassurance) Government
Competitor to Future
Generali
Bajaj allianz
Pramerica life
Reliance Life
Comparison between The Health Care
Product
 Awards and Recognitions
Golden Peacock National Training Award 2020
Chief Strategy Officer Summit & Awards 2020
IT Innovation and Excellence Award,2018
ISO 10002:2014 Certification
ISO 9001:2008 Certification
CSR initiative
Sneh Initiative - Caring for Health, Education
and Environment
Comprehensive Day Care Program
Village Adoption program
Employee Volunteering
Muktshala
THANK YOU