Introduction To

International Business

By: JosepH
 What is International Business
?
• The expansion of business function from domestic to any foreign
country
• Focuses on the objective of fulfilling the needs and wants of
international customers
• International Business Journal defines:
“ International Business is a commercial enterprise that performs
economical activity beyond the bounds of its location, has branches in
two or more foreign countries and makes use of economic, cultural,
political, legal and other differences between countries”.
• Cross-border transaction
JosepH
 What is International
Business ?
• IB involves exchange of:
Physical goods
Service
Technology
Arms & ammunition
Satellite Technology
Capital
Knowledge

JosepH
 Features of International
 Large scale operations
Business
 Integration of economies
 Keen competition
 Benefits to participating countries
 Dominated by developed countries and MNCs
 Special role of science and technology
 Increased investment opportunities
 Earn foreign exchange
 Optimum utilization of resources
 Sensitive nature
 International restrictions
 Immobility of factors
JosepH
 Heterogeneous markets