HERITAGE CITY

DEVELOPMENT
AND KAVYA VINAY V 
NOOHIYA THASNI

AUGMENTATION SNIGDHA SAJEEV

YOJANA
(HRIDAY)
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WHY HRIDAY?
Since 2006, MOUD( Ministry of Urban Development) has initiated various capacity building initiatives with a focus
on development of Indian Heritage cities. 
Conservation of urban heritage has been often carried out without linkages with the city urban planning
processes/tools and local economy and service delivery aspects. 
Heritage areas are neglected, overcrowded with inadequate basic services and infrastructure, such as water
supply, sanitation, roads, etc. 
Basic amenities like toilets, signage, street lights are missing. Multiple institutions and unclear regulatory
framework for financing and managing urban heritage assets and landscapes, as well as weak capacity of ULBs
have created major challenges for managing these heritage cities. 
In order to make these cities vibrant, competitive and to address some of the stated challenges, a planned
approach is necessary for tapping the unlimited potential underlying in tourism and heritage sector unleashing
the power of skillful artisans and traditional economy.
This will also enable smooth dovetailing of modern concepts of local economic development through locally
available knowledge, resources and skills. 

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 WHAT IS HRIDAY?
HRIDAY scheme called National Heritage City Development and Augmentation Yojana was launched by the Ministry of
Housing and Urban Affairs on 21st January 2015. This scheme was introduced to preserve and revitalize the rich cultural
heritage of the country. HRIDAY scheme aims in the conservation of heritage, urban planning and in increasing the
economic growth of the heritage cities. The National Heritage City Development and Augmentation Yojana emphasize
on the accessibility, security, safety, livelihood, cleanliness and faster service delivery in the heritage cities.

OBJECTI
VES
Planning, development and implementation of heritage sensitive infrastructure. 
Preserve and revitalize heritage wherein tourists can connect directly with city’s unique character and to Develop and
document a heritage asset inventory of cities - natural, cultural, living and built heritage as a basis for urban planning,
growth and service provision & delivery. 
Implementation and enhancement of basic services delivery with focus on sanitation services like public conveniences,
toilets, water taps, street lights with use of latest technologies
Local capacity enhancement for inclusive heritage-based industry , Create effective linkages between tourism and cultural
facilities 
Urban heritage adaptive rehabilitation and maintenance, including appropriate technologies for historic buildings
retrofitting  
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HRIDAY CITIES PROJECT SELECTION CRITERIA
Twelve cities have been listed for development under the
scheme: hriday scheme cities list include 
1. Ajmer  The projects will be selected based on their linkages
with overall heritage development of the city and
2. Amritsar considering their socio economic impact. The area
3. Amaravati covered under the project should be those which have
4. Badami been included in census 2011 or are townships notified
by the State Governments. 
5. Dwarka
6. Gaya  It should also be certified that the DPR(Detailed Project
Report ) for such projects is not being submitted to any
7. Kanchipuram other authority for financial assistance.  
8. Mathura
• The aforementioned Projects shall be selected based on
9. Puri three criteria: 
10. Varanasi
1. Number of Stakeholders Affected      
11. Velankanni
2.  Importance of Service      
12.  Warangal. 
3.  Ease of Implementation

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 FUNDING OF PROJECTS
HRIDAY SCHEME’S BENEFITS
Heritage site cities selected under this scheme are
already well-known tourist places but lacking
tourist facilities, tourist facilities will improve after
this scheme and increase tourism.
Cities that are selected under this scheme : their
residents will get new job opportunities under this
scheme and their heritage and culture will get
conserved.
This scheme will improve tourism facilities which
will boost the tourism industry and economy of
India.
HRIDAY Scheme will not help only in conserving
the country’s heritage sites but also conserve this
country’s cultural values. With this tourism
increase in India and our economy will also grow.
• The fund will be released to NIUA(National Institute of Urban
Affairs) and City ULBs by MoUD. 
• The central government provide 100% fund to this scheme. The
central government allotted 500 crore rupees for the budget of
this scheme. Under this scheme, each selected city will get its
separate budget. The budget provided to the cities depends on
their size and population.  
 The fund will be released to executing agencies by MoUD as
under: 
• 1. 40% (1st instalment) on approval of the project. 
• 2. 40% (2nd instalment) on 40% physical and financial progress
of the project 
• 3. 20% (3rd instalment) on 80% physical and financial progress
of the project Since base line / bench marks in terms of
achievements of physical targets will vary from project to
project, therefore these will be firmed up while approving the
specific projects.
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 PROCESS
1.PREPARATION OF CITY HRIDAY PLAN
• Existing Situation Assessment & Infrastructure Gap Analysis and Delineation of Heritage Zone around notified and
recognized heritage/ cultural/ tourism sites 
•  Preparation of Civic Infrastructure Development Plan for Heritage Zone , City Specific Toolkits preparation along with
Evaluation checklists (for DPR preparation and project implementation) and Creation of Prioritized Shelf of projects 
2.HERITAGE REVITALIZATION LINKED TO SERVICE PROVISION
• Revitalization of civic infrastructure around heritage / cultural / tourist areas, ghat areas, temple/mosque/basilica
areas, kunds and façade improvement of surrounding areas for safety/stability etc. Also Improvement of roads/
pathways, public transportation and parking in heritage areas including provisions for last mile connectivity.
• Development of cultural events, fair and festival grounds and associated infrastructure. Also includes Development of
City museum, interpretation centers and cultural spaces. 
3. CITY INFORMATION/ KNOWLEDGE MANAGEMENT AND SKILL DEVELOPMENT 
•  Development of Websites  and Outreach Material such as City maps and brochures, Digital Display
/Information Board, Direction pillars ,signage and digital information Kiosks. Skill development of tour operators and
guides, local artisans and women entrepreneurs for Support marketing, promotion and development of local heritage
industry including women managed cottage industries, marketing centers, heritage sensitive urban design toolkits. 

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 PROCEDURE FOR PROJECT PREPARATION AND
IMPLEMENTATION
The projects identified under HRIDAY shall be implemented in the following manner.
PROJECT APPRAISAL AND APPROVAL 
1.  For the purpose of appraising the projects to be implemented under HRIDAY, a four tier mechanism shall be put
in place. The four levels of appraisal shall take place in the following manner: 
a. Appraisal by HRIDAY City Anchors: All Detailed Project Report(DPR) received shall be appraised by the HRIDAY City Anchors
on the heritage aspect, which shall be the first level of appraisal. Appraised DPRs shall then be forwarded to the CLAMC (CITY
LEVEL ADVISORY AND MONITORING COMMITTEE)  for approval.

b. Approval by CLAMC: The appraised DPRs shall thereafter be approved by the CLAMC before forwarding it to the National
Mission Directorate. 

c. Appraisal and Review by National Mission Directorate and Technical Committee: The National Mission Directorate and
Technical Committee shall thereafter appraise and review the DPRs approved by the CLAMC, which shall then be put forth at
the HNEC Meeting. 

d. Review and Approval by HNEC: Final review and approval of DPRs shall then be provided by the HRIDAY
National Empowered Committee. ​
​
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PROJECT IMPLEMENTATION: 
2.   HRIDAY being a central sector scheme will be implemented under overall control and direction of MOUD.
However, the State Government shall be consulted at crucial stages of formulation and implementation of the
scheme. 
3.  The Public Works Organization (PWO) / Central Public Sector Unit (CPSU) / State Para-statals / Special Purpose
Vehicle (SPV)/ Contractors / NGO’s of repute shall be the executing agencies for the approved projects. They will
execute the entire project as per the approved DPR in consultation with Mission Directorates and ULBs 
4.   All projects must be completed within a definite time line and no cost / time overruns will be allowed. 
5.  The City Mission Directorate will decide the execution agency for various works to be undertaken under the
scheme in consultation with the National Mission Directorate. 
6.  A separate Project Reviewing Committee shall be formed for monitoring the execution of the various
works/projects to be undertaken under the scheme. 
There is also a provision for private funding, where management and services under HRIDAY scheme can be
undertaken by private entities that are directly or indirectly benefiting from the project. Private funding can be
acquired at any stage of the scheme implementation i.e. planning and design, implementation of works, user fee /
charges for service delivery etc.

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 MONITORING PROGRESS OF PROJECTS SANCTIONED UNDER THE HRIDAY
• MoUD will periodically monitor the scheme through designated officers. 
• NPMU(National Smart Grid Mission Project Management Unit) will develop monitoring frameworks and tools to assist
Mission Directorates for effective monitoring of interventions undertaken under the project.
Third Party Monitoring Mechanism would be employed by NMD (National Mission Directorate ) to keep track of the
progress of the project/scheme. Expenditure in this regard would be met from the Capacity Building funds in MoUD for
professional services. 
OUTCOMES OF HRIDAY SCHEME
 Improved sanitation standards at natural and cultural tourist attractions with convenience
and safety for visitors . Properly conserved, revitalized and beautified heritage monuments 
 Greater participation by local communities in tourism-related economic and
livelihood activities  in Heritage resources mainstreamed with city systems and
city economy. 
 Improvement in the service level benchmarks indicators for urban service delivery. 
 Increase in the inflow of the tourist to cities. 
 Improvement in social safety and reduction in crime . Substantial improvement in local
economy and quality of life of its communities
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1. PURI

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PROCESS
Puri City

Review of
Appraisal of heritage & Stakeholder
existing
cultural assets of Puri consultation
initiatives

Projection &
Prioritization of assets infrastructure assessment
plan

City infrastructure Investment plan & source

development plan of funding

Promotion program
Implementation plan & Strategies of operation
& marketing
monitoring mechanisms & maintenance
strategies

Toolkits

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INTRODUCTION
• Puri is a coastal city on the Bay of Bengal, in Odisha. Puri, as a settlement, is
more than a thousand years old. 

• REGIONAL SETTING: The city of Puri is situated midway on a

67 kilometre long stretch of sandy beach along the Bay of Bengal, in the East coast
of the country that extends between Chilika and Konark. Geographically, it is
bound by the sea to the South, Musa River to the North, Mangla River to the West
and the Balukhanda Reserved Forest to the East. The city itself stands on an
Historic pilgrimage of Jagannath temple
unconsolidated bed of alluvial formations.

• ECONOMY: The economy of Odisha is a balanced mix of both agricultural

and industrial sectors. Owing to the many rivers, alluvial plains and long coastline
that Odisha enjoys, Agriculture and Fisheries are among the most
predominant industries.

Regional setting
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 • TOURISM: Being a holistic tourism destination with a 500 kilometres long coastline, towering mountains, verdant forests,
serene lakes, glorious cultural heritage and a calendar marked by numerous colourful festivals, tourism is one of the main
contributors to the city's economy.

•  Within Indian States, the position of Odisha is 19th in Domestic Travel and 18th in Foreign Travel with respective footfalls
for the year 2013 having been recorded at 98, 00,135 and 66,675 respectively.

• WASTE MANAGEMENT: A well-developed system of waste management is important for every city. In Puri, not only is the
existing haphazard pattern of waste disposal unsightly, but it also results in environmental degradation, particularly harmful
in vulnerable ecological systems such as along rivers and tanks of Puri, on the shoreline, in the Chilika Lake or in the
forested areas.
APPRAISAL OF HERITAGE & CULTURAL ASSETS OF PURI

TANGIBLE INTANGIBLE

BUILT HERITAGE NATURAL HERITAGE

Local festivals & Linkages with Shri
Temples, Sahis, Mathas & Ashrams, Jagannatha Temple, Music and
Rivers, Sea, Beach, Forests, Garden, 
Akhadas, Jagagharas, Burial Dance, Craft and local art, Literature
Ponds, Pokharis, Wetlands
temple, Church, Mosque

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PRIORITIZATION OF ASSETS
• Based on the study of heritage and cultural assets of Puri and their interrelationship with each other, it is identified
that both Nature and Culture has been the guiding principles for the development of the city
Cultural Heritage Natural Heritage

1. Shree Jagannath Temple ( an ASI protected structure)and 1. Musa River

Periphery

2. Grand Road or Bada Danda 2. Mangala River

3. Gundicha Temple 3. Sea Front

4. Loknath Temple 4. Water Tanks

5. Jagannath Ballav Matha 5. Pokhars, Ponds, other Water-bodies

6. Other Mathas 6. Sweet Water Zones

7. Jagagharas and Akhadas

8. Atharnala Bridge ( an ASI protected structure)

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REVIEW OF EXISTING INITIATIVES & STAKEHOLDER CONSULTATION
• The existing reports and documents are studied to analyse the existing
initiatives. The documents considered are:

1.  Master Plan, CDPs

2.  Existing Acts and Policies

3. Organization Impacting Development of City and Organizational

Structure Mapping of the ongoing and proposed projects by
multiple department 
4. Review of Proposed and Ongoing Projects 

5. Projects under AMRUT Scheme and Pilgrimage Rejuvenation and

Spiritual Augmentation Drive (PRASAD)

• Stakeholder consultation was conducted in two methods:

1. Consultation with government bodies

2. Consultation with local community Stake holder consultation conducted in Puri

municipality
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PROJECTION & INFRASTRUCTURE GAP ASSESSMENT 
CULTURAL & TRADITIONAL
TRAFFIC & TRANSPORTATION GAP ANALYSIS
SOCIAL INFRASTRUCTURE
Proposed projects under city Issues related to cultural & Existing scenario of traffic & transportation,
development plan 2041, draft traditional social infrastructure street lighting, open spaces, and cultural & social
comprehensive plan 2031 are are identified (eg: lack of infrastructure are identified and analysis
identified and road widening information about the multi prepared based on current need.
activity is supported. layered cultural narrative of the
city and its traditional social
infrastructure).
CIVIC INFRASTRUCTURE DEVELOPMENT PLAN
1. Delineation of areas • Three zones having high cultural and natural heritage
values are identified and delineated. These zones are: 
2. Analysis of Master plan
1. Shankha Kshetra Heritage Zone 
3. Specialist
2. River Musa Environmental Heritage Zone 
consultancies/
institutional reforms 3. Balukhanda Recreational Zone

16
• Each zones are further divided into sub zones based on spatial and
architectural characteristics, use and jurisdictiction. Zone 1:
Shankha Kshethra heritage zone is divided into three:
1) zones sub zone 1 A : Shri Jagannatha Temple & 300 m buffer
2) Sub Zone 1 B: Grand Road (Bada Danda from Jaganntah temple
to Gundicha temple) 
3) Sub Zone 1 C: Sahis with Mathas and other building of Heritage
significance 
mapping of traditional social infrastructure -Mathas
4) Sub Zone 1 D:Lokanatha Temple Precinct
• Street elevations, traffic, pedestrian mobility, parking facilities, etc.
are studied and analysed in each sub- zones. 
• A tabulation of the brief of each zone is done as values, attributes of
values, legal regime in the state and national level, completed/
ongoing projects in the city, gap, Recommendations in the Draft
Master Plan and other planning documents and Shelf of Projects.

heritage corridors radiating out from Shri Jagannatha

Temple Complex and connecting the other parts of the
city 
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• Zone 2: River Musa environmental heritage zone is reviewed
on the basis of values assigned for categories such as
historic, environmental, religious, cultural and recreational
attributes.

• Sub zones are identified as:

1) Sub zone 2A: Rejuvenation and landscape intervention

along river Musa and its catchment area.
Proposed Land Use along River Musa
2) Sub zone 2 B: Conservation of religious and historic water
tanks

3) Sub zone 2C: Revitalization of Pokhras and ponds within

Jagagharas and Akhadas

4) Sub zone 2D: Conservation of sweet water zones at

Baliapanda and Chakratirtha
• A tabulation of the brief of each zone is done as values,
attributes of values, legal regime in the state and national
level, completed/ ongoing projects in the
city, gap, Recommendations in the Draft Master Plan and
other planning documents and Shelf of Projects, similar to
that of zone 1. Activities along Musa river and Brahmagiri road 

18
• Zone 3: Balukhanda recreational zone is reviewed on the basis of
values assigned for categories such as religious, cultural,
recreational, environmental, landscape, and economic attributes.

• SWOT Analysis is carried out on the basis of these attributes and

recommendations are listed out in each sub zones. 

• Sub zones are identified as:

1) Sub zone 3A: development of beach front and marine drive

Activity Nodes
2) Sub zone 3B: environmental improvement and landscape
development plans for sweet water zones

3) Sub zone 3C: landscape development for garden at Banki

Muhana
• A tabulation of the brief of each zone is done as values,
attributes of values, legal regime in the state and national
level, completed/ ongoing projects in the
city, gap, Recommendations in the Draft Master Plan and other
planning documents and Shelf of Projects, similar to that of
zone 1 & zone 2.
Open Spaces at Puri
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• The masterplans are analysed and categorised as seven sectors.
Water supply
• The seven sectors are:
Sewerage & sanitation

drainage

1. Physical Infrastructure Solid waste management

Power & street lighting

2. Social Infrastructure
Road traffic & transport
3. Institutional Infrastructure Urban poverty, housing & slum
4. Economic Infrastructure

5. Heritage Infrastructure

6. Tourism Infrastructure

7. Other

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CREATION OF SHELF PROJECTS
• A list of projects are prepared based on study and analysis.

• The projects with high priority which are taken in 20 crore list are highlighted.

• The projects are sub categorized under three zones: Shankha Kshetra heritage zone, River Musa environmental

heritage zone and Balukhanda recreational zone

• There are 13 projects taken under zone 1, 7 under zone 2, and 3 under zone 3.

The high priority projects under zone 1 are: 
a. Streetscape improvement of Bada Danda.
b. Shri Jagannatha Temple Periphery Road Streetscape (Parikarma and the 300 metres buffer zone).
c. Integrated Development of Shree Jagannatha Ballabh Matha Garden.
d. Improved pedestrian environment on key roads connecting Shree Jagannatha Temple to other Sites of
Significance.
e. Façade improvement and facility up-gradation of Mathas, Akhadas and Jagagharas.

21
• The high priority projects under zone 2 are: 

a. Environmental  Improvement and Restoration of the river.

b. Revival of Pokharis/ponds located in Jagagharas through Desilting, Dredging and Landscape Development (as
high priority.

• The high priority projects under zone 3 are: 

a. Landscape development through improved visitor amenities and circulation on Marine drive and extended
beach.

b. Landscape Development of Banki Muhan through provision of mixed vegetation as cyclone barrier.

c. walking and cycling tracks, amphitheater, platform for vendors of local crafts and food.

d. Interpretative panels on maritime history of Puri.

e. plumbing services using treated water from Banki Muhan treatment plant.

f. providing visitor amenities and infrastructure including toilets, drinking water, lighting, benches, waste bins,
bollards and children’s play area.

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INVESTMENT PLAN AND SOURCE OF FUNDING

• Total fund allocated for Puri in HRIDAY Scheme= 20.46 Cr

Summary of Cost Estimate a. Shankha Kshetra heritage zone= 11.15 Cr

b. River Musa environmental heritage zone= 3.15 Cr

Committed Funds for Shankha
Kshetra   Heritage Zone  c. Balukhanda recreational zone= 6.16 Cr

• Total fund allocated for Puri in other schemes= 77.32 Cr

Committed Funds for River Musa
Environmental Heritage Zone  a. Shankha Kshetra heritage zone= 14.66 Cr

Committed Funds for Balukhanda b. River Musa environmental heritage zone= 7.45 Cr
Recreational Zone 
c. Balukhanda recreational zone= 55.21 Cr

Convergence • Total Current Allocation in HRIDAY = 20.46 Cr

• Total Committed funding from other schemes = 56.35 Cr

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 • Other departments/ organizations involved in fund allocation
• Fund allocated through HRIDAY scheme
are:
and from other schemes for each project
components in each zones are       1) Puri Municipality, Government of Odisha 
converged for proper distribution of fund.
      2) Public Works Department, Government  of Odisha 
• Other schemes involved in fund allocation
are:       3) Housing & Urban Development,  Government  of Odisha

  1) AMRUT,  Department of Housing and       4) Department of Tourism, Government of Odisha

Urban Development,  Government of Odisha        5) Department of Horticulture, Government  of Odisha
   2) PRASAD,  Ministry of Tourism        6) Water Resource Department,  Government  of Odisha 

  7) PKDA/ Department of Forest / Beach Development

Authority

     8) NALCO  (Private Sector under CSR) 

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IMPLEMENTATION PLAN AND MONITORING MECHANISMS

City HRIDAY Plan – Vision & Implementation

Toolkits – Planning and Design

Procurement of Consultants

Projects Implementation

Community Consultation, Education and Outreach 

Sustainable Management, Operation and Management

25
CITY HRIDAY PLAN – VISION & IMPLEMENTATION
“Preserve and revitalize the soul of
heritage city to reflect the city’s unique
character by encouraging development
of an aesthetically appealing,
accessible, informative and secured
environment. To undertake strategic City HRIDAY Plan – Vision & Implementation
and planned development for heritage
cities with the aim of improving the
overall quality of life with a specific Preparation of CIDP
focus on sanitation, security, tourism,
heritage revitalization, livelihoods, and
retaining the city’s cultural identity.”   Prioritization of Projects for HRIDAY & Convergence with other
Ongoing Schemes with Committed Funding 
-Project Statement for Heritage City
Development and Augmentation Yojna
Convergence with Other Schemes
(HRIDAY), Ministry of Urban
Development, Government of India and
National Institute of Urban Affairs
(NIUA)
26
 PROCUREMENT OF CONSULTANTS 
• It consists of two parts:
1) Project planning and design activities: Preparation of the DPRs are to follow rigorous norms set out by MoUD for
the scheme. The CHP will guide the scope of work, with the CMD and HCA working together to ensure that the scope
of work, design and strategy proposed in the DPR upholds the vision set out by the CHP. 
2) Review and Monitoring: National level and city level
National level:                                                                                                   city level:
National advisory
committee
Advise

HRIDAY National City level advisory &

empowered monitoring
committee committee
Approach & Recommen Approach & Recommen
feedback dations feedback dations
National technical National mission City mission Heritage city
committee directorate directorate anchors
Evaluation City to center Evaluation
connect

Management structure of HRIDAY as per MoUD DPR Consultants

27
Role of City Level Advisory & Monitoring Committee: 
Approval of City HRIDAY Plan and Review of DPRs before forwarding it to the National Mission Directorate.
Monitoring and review of timely progress of the Project .
Role of City Mission Directorate: 
Selection of agencies for DPR.
Execution and M&E from the empaneled lists.
Evaluation of City HRIDAY Plans, DPRs and Execution Works.
Vetting of M&E Certificates and release of payments to Executing Agencies.
Overall Coordination, Execution and Monitoring of HRIDAY Scheme at City level.
Role of HRIDAY city anchors: 
Provide technical advisory and guidance to the City Mission Directorate.
Prepare the City HRIDAY Plans along with prioritization of Projects.
Provide quality control for all selected projects starting from preparation of Detailed Project Reports to execution of
works.
Engage in Capacity Building of City officials .

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SUSTAINABLE MANAGEMENT, OPERATION AND MANAGEMENT

• Water Resource Dep
artment
• Water Resource

Zone 2: River Musa Environmental Heritage

• Drainage Division Department
• Drainage Division

Zone 1: Shankha Kshetra Heritage Zone

• Department of • Drainage division

Zone 3: Balukhanda Recreational Zone

tourism • PKDA
• PKDA
• PKDA • Dept. of tourism
• Dept. Of Tourism
• NHAI • Puri Municipality
• Puri municipality
• Puri Municipality • OWSSB
• OWSSB
• OWSSB • Beach Development
Authority
• R & B Division
• Dept. of forest
• PWD

Zone
• NALCO

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PROMOTION PROGRAM AND MARKETING STRATEGIES

• Need for assisting the citizens of Puri- to 

reconnect with the fundamental values of their
heritage and achieve a  holistic approach
towards sustainable development which further
ensures mitigation of past interventions which
have been detrimental to heritage resource
base.
• The following Log Frame Triangles capture the
various aspects of the existing ground
conditions, analyses and proposes interventions
necessary to impact behavioral change towards
heritage management. It ensure a richer
experience for locals and visitors alike.
• The Problems have been described on the apex
of each triangle, while the ultimate goal which is
Behavioral Change towards heritage appreciation
thus impacting management is the fundamental
desired outcome. 

Cultural heritage- built heritage management

30
Cultural heritage- Quality of life Cultural heritage- Sustainable development

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STRATEGIES FOR OPERATION AND MAINTENANCE

32
TOOLKITS – PLANNING AND DESIGN
1) Purpose: “city specific toolkits with architectural and urban
design specifications, including color palette, materials used
and special architectural features, etc. which shall ensure
heritage based aesthetic development of infrastructure, with
support from the City Mission Directorate”
2) Structure and Function
    a) Contextual
    b) Access
    c) Development
    d) Support Development
    e) Economy Planning
    f) Collaboration

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TOOLKITS
To ensure that cities are sustainable and have a high liveability quotient,
plans for them should be developed using the following tools:
   1) Contextual: Respond and amplify the social, heritage, environmental
and cultural context of them which assists in giving them a strong The HRIDAY plan in Puri is divided
identity
into eight sections based on
   2) Accessible: Creating multiple safe, efficient and sustainable options project components identified in
for the residents to traverse through the city priority basis.
The eight sections are:
   3) Development: Social infrastructure, open spaces and community
areas are critical areas of any city and must form an integral part of all    1) Water Bodies of Puri
plans    2) Toolkit for the Musa River 
   3) Bada Danda Road  of Puri 
   4) Support Development: The cities infrastructure shall be planned    4) Toolkit for Bada Danda Road
considering the current and future demands of the city. 
   5) Golden Beach of Puri
   5) Economy Planning: Foster an environment that promotes a variety    6) Toolkit for Beach
of industries and creates opportunities for a large cross section of society    7) Toolkit for Matha Upgradation
   6) Collaborations: The residents of the city must be involved in the    8) Other Toolkits 
development of the city through consultations and partnerships Basically, each section consists of
concept, vision and guidelines.
These tools have been contextualised for Puri and have formed the basis
for the development of the Toolkits. 

34
INFERENCE
• Puri being a coastal city with 67 km long stretch of sandy beach, the implementation of HRIDAY scheme
concentrates mainly on tourist footfall of pilgrims and other tourists.
• The city has a strong regional connectivity, as it is a major point on Golden triangle of Odisha for tourist, along with
Bhubaneswar and Konark.
• The city was considered as one among 12 HRIDAY cities based on tourist footfall (19th position in domestic travel
and 18th in in foreign travel), heritage value, poor tourism infrastructure, and waste management.
• In Puri, the City HRIDAY scheme was planned in such a manner that the government authorities and the local
community work together for the betterment of the city and the upgradation of quality of life of local community.
• Three zones were identified for development after reviewing the previous projects and studies, which were more
focused on pilgrim sites, cultural heritage, water resource conservation, landscape interventions, and development
of public spaces.
• Among the proposed projects under HRIDAY scheme, priority is given to Pilgrim sites and its precincts.
• A few projects were converged with that of other schemes which had similar outcome inorder to converge the fund.
• City HRIDAY scheme in Puri aims at sustainable management and planning marketing strategies by involving the local
community.
• Solid waste mangement was an issue put forward as a major issue, but was not put up as a project to be considered.
35
CASE STUDIES
2.DWARAKA

36
CITY HRIDAY PLAN - PROCESS Location, Admistration,
Dwaraka Regional setting,Tourism

Review of
Appraisal of heritage & cultural Stakeholder
existing
assets of Dwaraka consultation
initiatives

Projection &
Vision for development of
Prioritization of assets infrastructure
Dwaraka
gap assessment plan

City infrastructure Investment plan & source

development plan of funding

Promotion program
Implementation plan & Strategies of operation Creation of shelf
& marketing
monitoring mechanisms & maintenance projects
strategies

Toolkits

37
 INTRODUCTION
The ancient city of Dwarka is located on the western tip of the Saurashtra peninsula
in Gujarat, India. It is associated with mythological periods having associations with
Lord Krishna and has rich religious and cultural significance in the Hindu religion. 
Marine archaeological excavations have revealed submerged structures a few metres
from the coast of Dwarka city at the mouth of the Gomti River. 

REGIONAL SETTING 
• The city Dwaraka is located on the western shore of Okha Mandal Peninsula at
the estuary of the Gomti River. Bet Dwarka is located 30 km north of Dwarka.
Located on the tip of the western India, it marks the entry to the Arabian Sea and
DEVBHU
Gulf of Kutch and hence, has served as a major port in the earlier centuries. MI
DWARK
ADMINISTRATION A

Devbhumi Dwarka is one of the 29 districts of Gujarat and is divided into 2 sub DWARK KHAMB
A HALIYA
divisions – Dwarka and Khambhaliya. Dwarka Municipality and Okha Municipality
(including Bet Dwarka Island) come under the Dwarka Sub Division (Government
DWARK KALYAN KHMBA BHANVA
of Gujarat, 2016).  A PUR LIYA D
TALUKA TALUKA TALUKA TALUKA
Dwarka is a C class municipality whereas Bet Dwarka is one of the administrative
zones of the neighbouring C class Okha Municipality.  Administration Set up
38
38
TOURISM
Dwarka and Bet Dwarka are largely associated with the religious
tourism and recreational activities. 
When pilgrims visit the Dwarkadhish temple in Dwarka, they also
visit nearby places such as 
1.  Nageshwar (temple of Lord Shiva)  TOURI
2.  Miyani (temple of Shri Harsiddhi Mata)  SM

3.  Mul Dwarka and  RELIG BUSIN LEISU

4.  Sudama temple.   IOUS ESS RE
Approximately 18 to 19 lakh visitors  come to Dwarka annually and
almost 90% of visitors coming to Dwarka visit Bet Dwarka
depending upon the weather conditions at a given time of visit. 
The flow of tourists varies seasonally. The most important months,
during which Dwarka is flooded with pilgrims are July, August,
October, November and December, being Shravan Mahina,
Janmashtami and Diwali successively.  

39
39
 APPRAISAL OF LISTED HERITAGE AND CULTURAL ASSETS OF THE CITY 
Dwarka has a history that dates back to mythological periods.
Important heritage structures in Dwarka includes

TEMPLES 1. Grave of Captain Marriot

2.Grave of Alice  
3.Sindhu Sadan 
DHARMAS 4.Vegetable market 
HALAS 5.New Ramwadi Temple 
6.Old Ramwadi Temple 
7.Siddhnath Mahadev Temple 
HERITAGE KUNDS
ASSETS in
the form of : Important heritage structures in Bet Dwarka includes
TALAVS
• Dwarkadhish Temple -It is believed that Lord Krishna stayed at Bet Dwarka with his
wife to save himself from scorching heat. 
HAVELIS • The Dwarkadhish Temple has a large gold plated statue of Lord Krishna. Regular
prayers are offered every morning and evening at the temple . 
MONUME • Bet Dwarka has other structures of religious significance including Jain temples,
NTS Shri Keshavraiji Temple, Gurudwara,  various other lakes and monuments etc..

40
REVIEW OF EXISTING INITIATIVES
oReview of master plans, CDP, zonal plan, regional plan.
oExisting policies of state and central Govt also reviewed.
Dwarka has been listed in three other ongoing missions of the Government of India (GoI).
1. Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD)
2. Swadesh Darshan – scheme for integrated development of theme based circuits 
3. Atal Mission for Rejuvenation and Urban Transformation (AMRUT) 

STAKEHOLDERS‟ CONSULTATION
STAKEHO
LDER Stakeholder consultation was
CONSULT conducted in two methods
ATION consultation with 
GOVERN LOCAL
MENT TEMPLE PEOPLE LOCAL TOURIST
MANAGE • Government bodies
TOURISTS MENT
AUTORITI TRUSTS ORGANIS ARTISANS AGENCIES
AGENCIES • Local community
ES ATIONS

They include City Level Advisory and Monitoring Committee (CLAMC) , DwarkaMunicipality and Okha Municipality , Sub-
divisional Magistrate, City Survey Office, Tourism Corporation of Gujarat Limited , Archaeological Survey of India etc 
41
 PROJECTION & INFRASTRUCTURE GAP ASSESSMENT (CITY LEVEL)
Year Populatio Floating POPULATION PROJECTIONS
n
2001 33614 2741760 As the city is growing substantially, the local population which is around 38,000 may have a
decadal growth as follows (as per arithmetic progression method).
2011 38873 3360600 § The floating population may be more than 10 times the resident population of the city. 
2021 44955 3979440 § It warrants significant investments in capital and O&M works for civic infrastructure projects in
the city. 
2031 51988 5217120
2041 60124 6307313
Source : Census of india

BROAD PROJECTION FOR URBAN INFRASTRUCTURE​ Current situation

1. Solid Waste Management  

2.  water supply 
3. Sewage and Waste Water Disposal System is calculated  Future requirement
4.Parking 
5. Pedestrian and non-motorized infrastructure
6. Public conveniences
7.Street Furniture, street lights, signage proposals

42
VISION FOR DEVELOPMENT OF DWARKA-BET DWARKA 
Based on the assessment of existing situation and the aspirations of various stakeholders, the following vision has been
formulated and approved by the CLAMC during its first meeting held on September 11, 2015. 

To make dwaraka a spiritually rejuvenating tourist destination with world class amenities which is safe, eco- responsive
and financially sustainable.

By achieving the above vision, Dwarka-Bet Dwarka will be able to 

1. Create a life changing 2. Present a pioneering model for 3. Serve as a role model for innovative
experience for pilgrims  heritage management tourism management 

PRIORITISATION OF ASSETS  
The shelf of projects has been categorized as 
1. Infrastructure projects and
2.Studies, programs and O&M projects. 
A. Infrastructure projects includes Development of Vegetable Market square, forecourt of Dwarkadhish Temple, Siddheshwar
Mahadev Temple , street from Iskon Gate to Dwarkadhish Temple , street from Teen Batti to Dwarkadhish Temple , Tourism Circuit of
Dwarka-Shivrajpur-Bet Dwarka-Gopi Talav-Nageshwar ,  Development of sea-link connecting Bet Dwarka to Samrasar , Panchkui Island ,
Dwarka Bus Stand , Development of Mayasar Lake , Development around Rukshmani Temple , major streets of Dwarka and Bet Dwarka
etc… 
43
 2.Studies, programs and O&M projects involves Creation of Special Purpose Vehicle (SPV) for O&M of above projects ,
Municipal revenue improvement plan , Listing and notification of heritage structures , Preparation of heritage
conservation guidelines and heritage management plan (on the lines of AUDA)
Also includes Preparation of disaster management plan and coastal zone management plan ,crowd management plan ,
transport management plan , street vendors‟ management plan ,solid waste management plan, street cattle
management plan etc..

CIVIC INFRASTRUCTURE DEVELOPMENT PLAN

Introduction to Delineated Heritage Area
UMC conducted detailed assessment of heritage and tourism assets
in Dwarka and delineated a core heritage area.
The area has been designated based on spatial overlay of listed
heritage structures, unlisted heritage structures identified through a
primary survey by UMC and popular pilgrim and tourist sites.
The figure below shows the prohibited (100 metres) and regulated
zones (300 metres) around the Dwarkadhish Temple complex. The
identified heritage zone for the CHP for the city of Dwarka becomes
a part of the delineated and the heritage zone as most of the
heritage lies in the zone.

44
 Street furniture and way-finding/
tourist signage in Dwarka
Heritage structures identified by UMC Public conveniences in Dwarka

Delineated heritage area w.r.t. coastal

regulation zone in Dwarka
Public transport and parking areas in Dwarka

The maps demarcate  the historic core for the city of Dwarka and the civic
Major Tourist Destinations in Dwarka infrastructure available in the historic core  that needs to be considered while
preparing detailed project reports for the five priority areas. 45
45
As per the discussions with the stakeholders and the site survey conducted for Dwarka and Bet Dwarka, the priority assets have
been identified on the basis of historic, architectural and socio – cultural importance. 
The five heritage zones are as follows 
1. Heritage Zone 01 – Development of forecourt of
Dwarkadhish Temple
2. Heritage Zone 02 – Development of Vegetable Market
3. Heritage Zone 03 – Development of Siddheshwar
Mahadev
4. Heritage Zone 04 – Development of street from Iskon
Gate to Dwarkadhish Temple
5. Heritage Zone 05 – Development of street from Teen
Batti to Dwarkadhish Temple

PROCESS
Defining the zone and its Mapping of zones
Swot analysis
characterstics identified

Proposed plan proposals

46
 Heritage zone 02 – Heritage zone 04 – Main Processional
Heritage zone 03 – Siddheshwar
Vegetable market Street (Darshan Path) from Iskon Gate
Heritage zone 01 – Mahadev precinct
square  Siddheshwar Mahadev precinct is to Dwarkadhish Temple
development of • The square is a traffic  The main traditional route is the one
an important public square with
forecourt of junction connecting the
several old temple around it and leading from Kaklash Kund at the
dwarkadhish temple main highway to Gomti northern end of the old core of Dwarka.
a historic step well located in the
• Dwarkadhish Temple Ghat and sea front
square. The precinct is thronged  This route also forms a segment of the
square is the most promenade. The processional route from Rukshmani
by monks (sadhus) and attracts
prominent public junction sees heavy Temple further 2.5 km north of the city. 
pilgrims. Moreover it is in close
place in the city. The traffic during tourist  The street has a mix of residential and
proximity to the vegetable
square leads to the season as the road commerical activities along it. 
market square which is one of
entrance of the towards the south leads Heritage assets in zone 4 includes Ravla
the Heritage Zone.
temple complex. to a parking area for  Heritage assets in zone3 are Lake, Kaklaksh kund, Randal mata and Surya
• Heritage assets in buses and cars.
Siddeshwar mahadev temple , Narayan Temple
the zone 1 includes • Heritage assets in zone Heritage zone 05 –Darshan Path (Teen Batti
Savitri vav , Ramji temple , Old
Dwarakadhish 2 are Vegetable market to Dwarkadhish Temple)
town hall and Old public library
temple and the structure and • The main traditional route is the one
now in delapidated condition.
Traditional Information centre leading from Kaklash Kund at the
residential typology northern end of the old core of Dwarka.
• The proposed plan The solutions for the problems identified for the zones 2,3,4 and 5 • The route is about 300 metres in length
includes design of a are ​ and varies from 6 to 15 metres in width
forecourt where A. New infrastructure/ equipment capital works ​ along its length. The street has a mix of
people can interact B. Repair of existing infrastructure/ equipment ​ residential and commerical activities
and spend their time C. Operation, maintenance and management ​ along it.
throughout the day. D. Tie-up with larger city level planning and policy solutions  • Heritage structures in zone 5 are
Residentail typlogies and Colonial
47
dharamshalas 47
PROPOSED LAYOUT

   Siddheshwar Mahadev Precinct

Darshan Path  Bus Stop

48
48
 INVESTMENT PLAN AND SOURCE OF FUNDING

The total investment required for Heritage zone Budget

implementing the recommendations of the ( INR in
five selected Heritage Zones is approximately lakh)
INR 19.86 crore. HRIDAY mission has allocated Development of forecourt of dwarkadish temple 642
INR 22 crore for Dwarka.
Development of vegetable market 377
SOURCES Development of Siddeshwar Mahadev 343
Development of street from ISKON gate to Dwarkadhish 409
The primary source of funding for the above budget temple
is HRIDAY mission. The funds have been provided by Development of Street from Teen Batti To to Dwarkadhish 215
the Government of India to UD&UHD(Urban temple
Development and Urban Housing Department), GoG. 
Total cost 1986

STRATEGIES FOR OPERATION AND MAINTENANCE 

The Implementation Plan & Monitoring Mechanism‟, the O&M of all projects implemented under HRIDAY will be
undertaken by the SPV. For O&M, the SPV‟s role will to be take care of regular cleaning, security, repairs and maintenance
of the areas including New and Old Gomti Ghat , Samudra Narayan Beach , Sudama Setu , Panchkui Island , Reliance Road,
parking and public convenience , Ravla Lake and Kaklash Kund , Picnic Spot at Bhadkeshwar Mahadev and heritage spots.

49
CITY SPECIFIC TOOLKITS CREATION
Toolkit is to provide guidelines for development for varied projects include precincts, streets, open spaces
and buildings. Specific toolkit has been prepared for each of the project category listed below.
1. Area-wide urban guideline toolkit: This describes issues which apply generally throughout the
delineated heritage areas.
2. Public streetscape, plaza and open space guideline toolkit: The major focus is on the streetscape,
plaza and open space environment which affects the pedestrian.
These guidelines propose the adoption of a uniform philosophy through shared vision for open spaces and
plazas within urban centres.
 This vision would result in the focus of pedestrian activity pre-eminently over vehicular modal transport
in urban settings.
This includes all the elements that can make a pedestrian comfortable such as the sidewalk, street trees,
street furniture, and the facade of the building, open spaces and plazas are public spaces, and that these
natural public amenities encourage human occupancy.
3. Building guideline toolkit and Palette creation: These guidelines include recommendations for the
physical makeup and shape of construction inside the property lines and highlight all the materials and
components which can be used in the heritage area.

50
GUIDELINES

 This toolkit will provide the consultant with a template of broad design and O&M guidelines, which are to be
followed while preparation of the design and Detailed Project Report for the streetscape.
 These guidelines will hence bind the streets and squares of the complete city through street elements including
the pedestrian footpath, street furniture, vendor and parking space, signage, security and communication systems,
etc. 

Guidelines for elements

Listing of elements

51
Building Guideline Toolkit and Pallet Creation

The guidelines and pallet

has been provided below
for 
1. Light poles
2. Street benches
3. Bollards
4. Information panel
5. Signage
6. Public convenience
7. Toilet block
8. Security cabin
9. Bus stop

52
 CURRENT SITUATION
Over the last decade, Dwarka has received investments of worth more than INR 120
crores.
The investments have provided the much-needed boost to its civic infrastructure. The
city may receive another INR 50 to 60 crores through other ongoing schemes of the GoG
and GoI.
Gradually, almost all assets are heading towards neglect and disrepair, repeating the
build-neglect-rebuild model of development.
Poor consensus building by project funders and designers due to the lack of
participatory consultation, the municipality does not have any sense of ownership
towards these projects and see it as a liability. New gomti ghat – neglect leading to dead
investments in dwarka 
The municipality does not have the financial capacity to spend on operation and
maintenance (O&M) of these assets. 
• If operated regularly, only street lighting would cost the municipality nearly 13 percent of their own income. Repair, maintenance and
housekeeping costs of all the assets worth INR 120 crore would be at least INR 6 crores or 2/3 rd of the annual income of the
municipality.
• A deeper look into the financial health of the ULB reveals that 69% of its income comes as state government grants. As per the Service
Level Benchmarks (SLB) 2016, the cost recovery in delivery of water supply services was decent at 82%, while negligible for solid
waste management at 9% only.
• The technical capacity of the municipality is extremely low.. With the restriction on fresh recruitments imposed by the state
government and poor financial health for outsourcing, the municipality cannot afford to hire facilities management contractors for
operation and maintenance of the projects.
The lack of political will towards sustainable O&M is adding to the neglect of these assets.
53
INFERENCE
With these challenges, the assets worth INR 20 crore being created by the HRIDAY Mission face a grim future with
more than INR 1 crore to be spent on O&M annually. The potential revenue sources from HRIDAY projects fulfil only
20% of the O&M requirements as revenue is projected to be between INR 15 to 25 lakhs annually, from
advertisements, rent from shops, hawking permits and parking.
To counter the O&M sustainability challenge, Dwarka Municipality should rationalise their taxes, tariffs, rentals and
user charges on its municipal services to achieve higher cost recovery.
The local administration should setup an SPV for O&M of HRIDAY, and other recently completed projects of Dwarka.
The SPV may comprise the district administration, municipality, TCGL, Dwarkadhish Temple Administration and
representation from local businesses and citizens. The SPV should be empowered to collect user charges/ fee from the
visitors to avail the services provided by these projects. 
The HRIDAY Mission, unlike its contemporary missions, AMRUT, PRASAD, Smart Cities Mission and Swadesh
Darshan should provide O&M support to the SPV for the projects until it they are able to generate sustainable revenue.
The Tourism Department, GoG may contribute a share of the revenue towards O&M of assets, proportionate to the
visitors to tourist destinations such as Dwarka.
After all, the missions of the GoI and state governments are funding the development with the tax payers’ money and it
is painful to see the neglect of the infrastructure created.

54
CASE STUDIES
3.AMRITSAR

55
 CHP-Amritsar City

Review of
Appraisal of heritage & Stakeholder
existing
cultural assets of Amritsar consultation
initiatives

Projection &
Prioritization of assets infrastructure assessment
plan

Civic infrastructure Creation of shelf of Investment plan & source

development plan projects of funding

Promotion program
Implementation plan & Strategies of operation
& marketing
monitoring mechanisms & maintenance
strategies

56
 PURPOSE OF THE PLAN Infrastructure development to
enable ‘de-stress’ current 
sites by creating “off –shore” Aim to Bring together urban
infrastructure planning, economic growth and
Infrastructure needs towards
developing linkages b/w  heritage conservation in an inclusive
group or cluster of sites  manner and objective is restoring,
reviving and strengthening the soul
Infrastructure needs
within the setting of and heritage of the city. Focuses on
the site
development of civic infrastructure
development projects around
Infrastructure
needs within the heritage sites, leading to
heritage site revitalization of the City as a heritage
and cultural destination. The main
purpose is to create sustainable Civic
1.Comprehensive Infrastructure Development 
Infrastructure Development Plan
2. To create Strategic Frame work
 Issues and challenges faced by heritage sites their ‘pull factors are studied and strategies for enhancement of for areas around tangible heritage
infrastructure developed based on ‘value based approach’ for the site. Also, Risk management/ Disaster Preparedness assets by identifying gaps through
plan  integrated  infrastructure need assessment for
3.The buffer areas to be created -heritage sites are defined for de-congesting sites and are regulated by law . physical infrastructure (water supply,
4.Heritage Responsive infrastructure development focused towards sustainable development of the city and also its cultural
sanitation, drainage, etc as per
character requires infrastructure development interventions at four levels as given in the figure.
standards/norms/bye-laws.
5. Anticipating and Planning for Urban Expansion/ City Growth by :Expanding the buffer zone , De-stressing the core
and Rejuvenating nodes/ creating opportunities for ‘off shore’ development.
57
 AMRITSAR CITY
• The city of Amritsar showcases the composite culture and • Heritage assets require to be protected and
secular heritage of ‘Punjabiat’.  conserved while allowing revitalization of people
with their heritage.
• Every devout Sikh - tries to make a pilgrimage to Amritsar and
bathe in the Amrit Sarovar at least once in his or her lifetime.  • HRIDAY scheme offers a platform to develop a
holistic vision for the city as a heritage
• Also known for its manufacturing center and is famous for its and cultural destination, through strategic
traditional industries in the making of Punjabi jutis, embroidery, planning approaches and identification of
kirpan making, wooden products etc. program based initiatives centered on civic
infrastructure around heritage and improvement in
• There are twelve Katras (occupational neighbourhoods) in the life quality of its citizens.
walled city which give evidence of the vibrant market economy
of the region. 
• Absence of institutions for appropriate management, operation
and maintenance of heritage assets and related facilities 
compromise the assets and character/ imagibility of the city
in general. 

DEMOGRAPH
Y
ü Total population =1016079
ü Population density= 1,190 persons/sqkm (2001) 
ü Core part with higher density creating poor life quality.
58
HISTORY
City has long scribed history, along with its development of historic walls ,
Amritsar 
baazaars and impressive gateways. Amritsar gained importance under the
reign of Maharaja Ranjit Singh, one of the most resplendent figures in Sikh
history.  

PERIOD OF PERIOD OF BRITISH

THE GURUS MISALS PERIOD

1708 1764–1800 1849–1947

1947-
1708–1764 1801–1849
PRESENT

PERIOD MAHARAJA MODERN

OF STRUGGL RANJITH PERIOD
E SINGH

59
REGIONAL CONNECTIVITY
1. The close proximity to the Indo Pak Border has given a great set back to the
development of the city. The border on one hand restricts growth in the North
West direction of the city and on the other hand makes it a point of tourist
attraction being an “International Border”.
2. Amritsar is the second largest city of Punjab and a great centre of learning and
literature. It has number of educational institutions of regional importance 
3. It has emerged as a magnificent centre of trade and industry. ( appro25,000 Guru Nanak Dev 2 B. Ed. Colleges ,10 degree
industrial units -woolen blankets, embroidered clothes, printed textiles, etc ) University,     colleges

Khalsa College 1 Medical College,

4. At regional level, it has also emerged has a great centre of heritage and 2 Engineering Colleges,  1 Ayurvedic College,

9 Nursing Colleges 2 Dental Colleges
historical significance. (History of Amritsar is more than 400 years old and is
2 Polytechnics 4 distance education centers.
intricately intertwined with the birth of Sikh religion.) Training Institutes

5. Presence of Raja sansi International Airport has also helped in giving it due
importance at regional level. (150 commercial flights per week, both domestic
and international.)
6. Amritsar also enjoys regional importance as it has developed as the major
centre for agriculture and allied activities
7. Apart from these , Presence of strong regional linkages exists in the city, 2 NHs
(NH 1 and NH 15) 3 SHs , 4 main district roads and 24 other district roads places
it at a very strategic position with respect to the other districts by providing
connectivity to the other parts of the state and country as well. Apart from
the extensive road network, it also enjoys good rail and air connectivity with
the other parts of the country.
TOURIST FOOTFALL
According to the PHTPB ,therewere 21,348,880 Domestic
Tourists Visits (DTV) in 2013-a growth rate of 11.99% over
2012, and 204,074 Foreign Tourist Visits (FTV), an
impressive growth rate of 41.91% over 2012. 
Amritsar
has larger
share of
DTV and
FTV
comp.
Nearby
2,82,80,000
areas.

Amritsar is by far the most visited destination in Punjab. 

Of the five top attractions/destinations in Punjab, 
  Golden Temple (Sri Harmandir Sahib) - most visited  80,17,000

with 28,280,000 day visitors in 2013  54,09,000

45,63,000
26,48,990
• Gobingarh Fort
 Attari Border (also known as the Wagah Border)
- third most visited attraction with 5,409,000 day
visitors . 61
APPRAISAL OF HERITAGE & CULTURAL ASSETS OF AMRITSAR
CULTURAL HERITAGE OF AMRITSAR
TANGIBLE INTANGIBLE

BUILT HERITAGE

• Golden Temple • Atari Border

(along with Amrit Sarovar) • Ram Tirath
 Oral traditions and expressions including language
• Market/Katras • Bhai Veer Singh Museum 
 Performing arts
• Rambagh Garden • & Library
 Social practices, rituals and festivals
• Rambagh Gate • Khalsa College library &
 Knowledge and practice about nature and the
• Gobindgarh Fort • museum
universe
• Fortifications • Bhai Guru Das Central
 Traditional Craftsmanship
• Gates of the Walled City Library, 
• JallianwalaBagh • Guru Nanak Dev
memmorial University 
• DurgianaTemple

Challenges Recommendations
62
 RECOMMENDATIONS
•In the case of built heritage :To decongest the heritage site surroundings, conserve it, provide it with necessary amenities
etc
•To create buffer zones and also to bring out good connectivity between different heritage sites
•To document Intangible-heritage culture information and traditions for better provision of information, access and
support to practitioners​.
•To promote awareness from local to international levels and to create new audience and market.​
•To facilitate and support the transmission and dissemination of traditional skills, knowledge and practices.​
Revelation:Unfolding the
Reverence: Spiritual
unique layers of urban fabric of Resonance:Celebration of
connection and sustainable
Amritsar from its inception in cultural diversity and creativity
living mooted within the
the late16th Century till of the people of Amritsar 
cultural landscape of Amritsar.
contemporary times 

Reconciliation:To heal the

Remembrance of the
scars of the past and
grit, valour and firm spirit to
embrace the profoundness of
fight against oppressors and
Nanak’s teachings that places a
acknowledgement of the
value
sufferings and loss of the
on ‘Universal Brotherhood
people of the land
of Man’

The mapping of sites of Historical and Cultural Significance has

been done based on 5 resounding themes.

63
REVIEW OF EXISTING INITIATIVES
q    There are two main documents drawn out for Amritsar. 
a.Master Plan for LPA Amritsar, 2010-2031, Punjab Govt Gazette Notification 2011
b.Comprehensive Mobility Plan, 2002
• To convert the surroundings of Golden Temple into smoke free
• Lack of focus on preservation and conservation of heritage zone with the handing over of 86 new L.P.G connections to
buildings and congestion felt at the centre of the city. goldsmiths running their shops near to it- SMOKE FREE ZONE-
should be done in all such areas
• Lack of strategies for promoting tourism (promoting famous
eating joints, opening up of food streets, Bazaar Culture, etc.  • Lack of public toilets and other civic amenities in the vicinity of
majority of the tourist 
• Construction of buildings with modern architecture in and
around heritage building – destroys heritage character of the • Large-scale subdivision of buildings or open spaces within the
area.  Walled City to commercial uses. 
• Absence of organized mode of travel connecting different • Narrow approach road leading to Gobindgarh Fort from
tourist sites/destinations  Bhandari Bridge is largely encroached upon by the shopkeeper
that is hindering the direct access to the temple. 
• Non-declaration of the Walled City as the Special Heritage Area
– Makes the need to  introduce some innovative and urgently • New bridge needs to be constructed to ease the access to
needed steps like pedestrianization , concept of group visiting, Gobindgarh Fort . 
adequate financial help and tax incentives to the owners of the
heritage buildings, etc.  • Removal of slums present in the area around
mainly the Durgiana temple which has been encroached and
• The location of jewellery shops using coal within the Walled is affecting the aesthetic environment of the area. Green belt is
City impacts -conservation of the Golden Temple and other required to be developed by vacating the land from slums. 
historic buildings.  
64
CIVIC INFRASTRUCTURE DEVELOPMENT PLAN

o Addresses the expansion of the city in the context of  rings of growth. 

o Proposals for each heritage zone - bound together by an overall city
mobility plan. 
o The roads radiating out from the centre and areas between these
intersections become critical focus areas for development and
management.
o Proposals for each zone are targeted on development of the radiating
roads and these filler spaces. 
o The project on the upgradation of 21 roads is proposed in Zone 1– thus
protecting the centre from environmental pressures generated by ill
planned development and which create unmanageable sound pollution
and traffic. 65
 • Recommendations made to enable improved rideability, better services and efficient traffic management.
• Each zone has always had an initiative to improve buffer areas comprising green belts with slow moving traffic
and decongested spaces with activities focused on improvement of life quality of inhabitants by deviating from
commercial activities.
• Proposals in Zone 2 and 3 aim directly at development of intermediate spaces, while zone 4 focuses on
upgradation of the high speed corridor. Through better planning and design interventions, these zones are an
important initiative in urban planning scheme to develop a ‘cohesive historic cultural environment’ which
contributes to improvement of quality of life of Amritsar natives. 

INFERENCE
HRIDAY scheme in Amritsar is an unprecedented opportunity to improve the quality of life of the people of
Amritsar through investment in its cultural and natural heritage sites. That is, the scheme main focuses the tourism sector
and its infrastructure along with the conservation of existing heritage sites , monuments , bazaars etc and thus to improve
the investment in the city's cultural and heritage sites . The transportation network  is enhanced so as to attain
the maximum connectivity towards the major sites. The City HRIDAY Plan strategically addresses the expansion of the city
in the context of  rings of growth. Proposals for each heritage zone are bound together by an overall city mobility plan. The 
main initiatives are that
• Expand the buffer zone
• De-stresses the core and
• Rejuvenates nodes/ creates opportunities for ‘off shore’ development
With all these completed projects and initiatives , the heritage and holy city of Amritsar will undergo positive transformation
towards a smart, resilient  city.
66
66
 COMPARITIVE ANALYSIS
Topics Dwaraka Puri Amritsar Analysis

dwarkadhish temple Golden Temple

Vegetable market Shri jagannatha temple Sarovar river
• Priority is given to Pilgrimage sites
major land marks Siddheshwar Mahadev Beach Border
precinct mathas & ashrams and supporting areas.
Markets
Iskon Gate burial temple Forts
Darshan Path musa river
First document: detailed study and
documents
1. City HRIDAY Plan analysis of existing projects& strategies
prepared
city hriday plan 2. Toolkits 1.City Hriday Plan Second one comprises of guidelines.
Initially the time period to complete the
projects was 2 years , it was extended
completion Status In progress In process In Progress
for another 2 years (i.e. upto 2019) but
yet the the projects are in progress
To make dwaraka a To enhance the city's • Encouragment of pilgrim
spiritually rejuvenating To make Puri a planned pedestrian Tourism infrastructure and tourism(maily hindu)
tourist destination with friendly tourism destination by thereby improve the
vision world class amenities conservation and appraisal of religious quality of life of the people • Improvement of tourism
which is safe, eco- and cultural values and revitalisation of through investment in its infrastructure
responsive and financially water resources and green spaces, for the cultural and natural Quality of life of local community
67
sustainable. betterment of life of local community. heritage sites.
document
1. Master plans,
analysed for the 1. Puri City Development Plan, 2006 1.Master Plan for LPA
2. CDP
preparation of 2. Draft Comprehensive Development Amritsar, 2010-2031 Secondary data for the study collected
3. zonal plan
civic Plan, 2031 2.Comprehensive Mobility is analysed mainly
4. Regional plan
infrastructure 3. City Development Plan for Puri, 2041 Plan, 2002
plan
 Topics​ Dwaraka​ Puri​ Amritsar​ Analysis​
Stakeholder 1. With government bodies 1. With government bodies 1. With government bodies Involvement of government
consultation 2. With local community 2. With local community 2. With local community and local community

1.Traffic and Transportation

1. Pedestrian footpath 1. Traffic & transportation
2. Pedestrian foot path Network
2. Light Poles 2. Public Green Spaces Priority given for:
3. Seating 3. Streetscape
3.Landscape 1. streetscape
4. Garbage Bins 4. Landscape 4.Conservation 2. transportation
priority sectors of 5. Electric poles 5. Drainage 5.Smoke free Zone 3. conservation
project proposals 6. Bollards 6. Public arts 6.Tourism Infrastructure 4. landscape
7. Information Panels 7. Signages
8. Tourism infrastructure 7.Recreation 5. waste management
8. Signage 8.Streetscape 6. Physical infrastructure
9. Manhole cover 9. Recreation
9.Waste Management
10. Path for special vehicle 10. Conservation 10.Decongestion of areas
11. Service utility bay
12. Storn water manhole
13. Cable trench bay

• Projects under different

1. Dwarka Municipality 1.International Council on sectors are undertaken by
2. TCGL (Tourism Corporation of 1. water resource department Monuments and Sites
2. Department of tourism 68 specific assigned
Gujarat Ltd) 2.PWD departments. 
organizations involved 3. GPYVB(Gujarat Pavitra Yatradham 3. PKDA 3.CRCI India Private Limited
in operation & Vikas Board) 4. NHAI 4.City Mission Directorate
management 4. Gujarat Urban Development Mission 5. Puri municipality 5.Oasis Design inc • Certain private
(GUDM) 6. OWSSB 6. Department of Tourism organizations such as
5. Gujarat Urban Development 7. R & B Division 7.Amritsar Municipality Oasis design inc. And
Company Ltd. (GUDC) 8. Beach development authority CRCI India Private
9. Department of forest Limited are involved.
10. PWD
11. NALCO
 Topics​ Dwaraka​ Puri​ Amritsar​ Analysis​
1. AMRUT Similar projects under different schemes are
other schemes
collaborated 2. PRASAD 1. AMRUT 1.AMRUT converged for allocation of funds for each
Swadesh Darshan 2. PRASAD 2.PRASAD projects under HRIDAY Scheme
fund allocated 22 CRORE 20.46 Crore 69 crore
Even though major concern of the scheme
1. Making the site 1.De-Stress Urban Core focused on solid waste management in studies,
tourist friendly 1. Better 2.Improved Transportation
transportation facility the number of projects based on these are less,
2. Landscape 2.Development of Network & Regional Connectivity (especially in City of Puri.)
outcomes of the Development tourism infrastructure 3.Conservation of Heritage
scheme 3. Provision of Basic 3. Development of structures , Forts and Temples
Amenities 4. Enhancement in Tourism
4. Repairing of existing green spaces Infrastructure
infrastructures 4. Water resource 5. Green Belts
management
6. Creation of Recreational Spaces

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CRITICAL APPRISAL
• Preparation of City Hriday Plan is similar for all cities
• Even though the criteria for selection of city in HRIDAY Scheme is being a heritage site, Lack of necessary
infrastructure, and Tourist inflow, Majority of cities are selected are based on pilgrimage sites and precincts.
• Certain topics concentrated on study area are not put forward as project proposals, for example; solid waste
management is assessed in study part where as it is not added in proposals in PURI
• The main areas concentrated in Hriday schemes are development of infrastrucutre projects
• The cities considered for HRIDAY Scheme are less concentrated in South India when considered with other parts of
the country.
• Kanchipuram and Velankanni are the cities selected from south India, which are still in their initial stages of study
and design process.
• Even though Kerala is known for its culture and heritage values, not a single city from the state is considered
under HRIDAY Scheme. It may also be due to the far better development of tourism infrastructure facilities in the
state.
70
PRASAD
SCHEME
MINISTRY OF
TOURISM

71
PRASAD SCHEME
• The Ministry of Tourism launched the PRASAD scheme that aims at integrated development of pilgrimage
destinations in a prioritised, planned, and sustainable manner in order to provide a complete religious tourism
experience.
• The focus of Pilgrimage Rejuvenation And Spirituality Augmentation Drive- PRASAD is on the development and
beautification of the identified pilgrimage destinations under HRIDAY Scheme
• Earlier, the scheme identified 12 cities for the development of pilgrimage and heritage destinations. The criterion
for the selection of these cities is their rich heritage and cultural history
• Objectives: 
1) To enhance tourism attractiveness in a sustainable manner
2) To harness pilgrimage tourism so that it directly affects and multiplies the employment generation and economic
development.
3) To promote local art and culture, handicraft and cuisines etc.
4) To develop world-class infrastructure in religious destinations
• The development of infrastructure under PRASAD Scheme includes the development of lighting and illumination
with renewable energy sources, eco-friendly modes of transport, first aid centres, drinking water, waiting rooms,
toilets, parking, craft bazaars/souvenir shops / haats / cafeteria, rain shelters, telecom facilities, internet
connectivity etc.
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DIFFERENCE BETWEEN PRASAD AND HRIDAY
PRASAD SCHEME
(Pilgrimage rejuvnation and
spiritual augmentation
drive)
• Mint of tourism
• Aim to create spiritual
centres for tourism dev.
• 100% centrally
sponsered
• Selected some cities

HRIDAY
(heritage city dev.
& Augmentation yojana)
• Mint of urban dev.
• city is chosen for
its heritage status
• 100% centrally funded
• Selected some cities

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PRASAD SCHEME & GURUVAYOOR
• On November 4, 2020, the Union Minister of State (IC) for Tourism and
Culture Shri Prahlad Singh Patel inaugurated the “Tourist Facilitation Centre”
at Guruvayur, Kerala. The centre was constructed under the PRASAD Scheme
of Ministry of Tourism.
• The centre was constructed at a cost of Rs 11.57 crores.
The centre was constructed under the “Development of Guruvayur” project of
PRASAD scheme. Around 45.36 crores of rupees were allocated for the project
under the scheme. Under the project, the components such as CCTV Network
infrastructure, multi-level car parking and tourist amenities centre were
constructed.
Recent developments
• The Ministry of Tourism had recently undertaken infrastructure
related developmental activities at various Buddhist sites. This is to be
implemented through PRASAD scheme and Swadesh Darshan Scheme. Around
30 infrastructural development projects have been identified under the
PRASAD scheme. This includes Buddhist sites such as Ajanta and
Ellora, Bodhgaya. Developing Buddhist heritage is not only important in tourism
point of view, it is also in line with Act East Policy.

74
74
CONCLUSION
• The HRIDAY Mission underlines that heritage development of a city is not about development and
conservation of few monuments, but development of entire city, its planning, basic services, quality of life of
people , its economy and livelihoods, cleanness, security, reinvigoration of its soul and explicit manifestation of
its character.
• HRIDAY observes that conservation of urban heritage has been often carried out without linkages with the city
urban planning process and its tools and also local economy and service delivery aspects.
• In this direction HRIDAY scheme offer tremendous opportunity towards an integrated, inclusive
and sustainable development of identified heritage cities of India.
• The scheme broadly focus on four theme areas i.e. physical ,institutional , economic  and social infrastructure
and the components that include revitalization of civic infrastructure around heritage, cultural, tourism areas;
ghat areas; ie, temple, mosque, basilica; kunds, and facade improvement of surrounding area for safety and
stability, etc.
• In simpler words , Mission aims at providing basic services such as to improve sanitation, drinking water
facilities, parking, solid waste management, traffic management and pedestrianization of heritage, cultural,
and tourist areas in addition to heritage walks, religious trails, street furniture and also even shifting of hanging
wires, poles and transformers. 
• PRASAD scheme launched by the Ministry of Tourism aims at integrated development of pilgrimage destinations
in a prioritised, planned, and sustainable manner in order to provide a complete religious tourism experience.

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REFERENCE
1. City driday plan – amritsar
2. City driday plan – puri
3. City driday plan – dwaraka
4. http://oasisdesigns.org/chriday.asp
5. https://unacademy.com/lesson/mnemonics-for-hriday-prasad-prayag-in-hindi/TOEX60XO
6. Spatial Planning Initiatives underthe National Urban Missions D. S. Meshram, Ph.D.
7. https://egov.eletsonline.com/2019/10/amritsar-scheming-on-to-a-productive-road-map-with-hriday/
8. https://pib.gov.in/PressReleasePage.aspx?PRID=1557336

Thank 76