Effective Teaching Through

Case Methodology

DR ADITYA P TRIPATHI
 Agenda of the Presentation
What Peter F. Drucker opines….
 Changing Definitions……Changing Rules of the
Game
 Uniqueness of Management Education
 Innovation in Teaching Pedagogy: Case Method
 Role of Case Method in Functional Areas
Indian Management Education: Where does it
stands?
 DRUCKER ON POST CAPITALISM
3

We are far enough advanced into the new post-

capitalist society to review and revise the social,
economic, and political history of the Age of Capitalism
and of the nation-state. …That the new society will be
both a non-socialist and a post-capitalist society is
practically certain. And it is certain also that its
primary resource will be knowledge. (page 4).”
 DRUCKER: OLD MANAGEMENT
4

“When I first began to study management, during

and immediately after World War II, a manager
was defined as “someone who is responsible
for the work of subordinates.” A manager in
other words was a “boss”, and management was a
rank of power. This is probably still the definition
good many people have in mind when they speak
of “managers” and “management”.
 DRUCKER: NEW MANAGEMENT
5

“The right definition of a manager is one who is

“responsible for the application and
performance of knowledge”. This change
means that we now see knowledge as the essential
resource. Land, labour, and capital are important
chiefly as restraints. Without them, even
knowledge cannot produce. Without them even
management cannot perform. But where there is
effective management, that is application of
knowledge to knowledge, one can always obtain
the other resources.”
 QUESTIONS ON EDUCATION
6

Are our management education schools able to prepare

managers to be responsible for the application and
performance of knowledge ?
Naturally we have to prepare them also for the industrial
society
But are we sufficiently aware that we have to really
prepare our students for a different future?
 A NEW WORLD...
1. New tool of production : human brain
2. New CEO: Enabling creativity and sharing,
3. New human-centered management
4. New value creation process : adding K to K.
5. New Trade: from Free Trade to Free Sharing
6. New measurements = qualitative “intangibles”
7. New strategy: beyond war: win-win not win-loose
8. New definition of Progress = qualitative
9. Beyond patenting towards “Open Source”
10. Beyond pyramids towards networks
11. Capitalizing on cultural capital + gender capital

7
NEW VALUE CREATION PROCES
INDUSTRIAL SOC. KNOWLEDGE
Add value to object SOC.
From steel to car ! Create new Knowl.
Tool is Machine From data info to K
Tool is Human
Humans are cost
Humans are capital
Management is
Management is
machine-centered Human-centered
Machine is central Machine is second