Professional Documents
Culture Documents
Writing For Effect: Issue: Four
Writing For Effect: Issue: Four
Issue: Four
Writing for Creating Effect
Conversational
Enclosed is the brochure you asked about.
I will gladly follow your suggestion if the price falls.
Cutting Out “Rubber Stamps”
Common Examples:
As good as gold
To add insult to injury
Other Examples:
In accordance with your instructions…
Thank you in advance for…
You-Viewpoint
We-Viewpoint
We sell this cutlery set for the low price of Taka
250 each and suggest a retail price of Taka 310.
We require that you sign the sales slip before we
will charge your account.
You-Viewpoint
You can reap a Taka 60 profit on each cutlery set
you sell at Taka 310.
For your protection, you are charged only after
you have signed the sales slip.
Effects of Words
Negative
We regret to inform you that we must deny your
request for credit
Smoking is not permitted anywhere except in
the lobby
Positive
For the time being, we can serve you on a cash
basis only
Smoking is permitted in the lobby only.
Courtesy
Avoiding anger.
Examples:
I can not understand your negligence.
We will not tolerate this condition.
We have no intention of permitting this condition
to continue.
Being Sincere.
Risks involved:
• Over-doing goodwill techniques
• Exaggerating the positives.
Example
Avoid preaching.
Examples:
You must take advantage of savings like this if
you are to be successful.
You should use this product according to the
guidelines as in indicated in the manual.
Courtesy (Continued)
Beginning
Beginning and ending
and ending of the
of the paragraph
message
Beginning
and ending
of the
sentence
Emphasis
Coherence