The Writing Process and an

Introduction to Business Messages

Issue: Five
Planning the Message

 Determining Goals: To figure out what you

want to do about that situation.
A. Solving the business problem and solving the
communication problem are closely related
B. You will need to bring your business goals to bear on
your writing goal
Planning the Message

 Analyzing Your Audience: To scrutinize who will

be affected by what you write.
A. What organizational, professional and personal issues or
qualities will affect the audience’s response to your
message.
B. What is your relationship with your reader.
C. What kind of information will matter most to your
audience and adapt your massage accordingly.
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