The Business Presentation

Chapter: Ten (PRM)

Compose the Content

• Use relatively short and simple sentences

•Avoid using technical expressions and acronyms
unfamiliar to your audience
• Employ techniques like summarization,
restatement, enumeration, and transitions to help
audience follow the presentation
• Round off numbers and statistics, and avoid
adding too many figures
Construct the Outline

Full Sentence Outline

1.0 The cost has increased by 25 percent in 2007
1.1 The primary reason is the new employee dental plan
1.2 Another reason is the 5 percent increase in employees
Key Phrase Outline
I. Benefits increased by 25 percent in 2007
A. New employee dental plan
B. 5 percent increase in employees
Key Word Outline
I. Increased
Dental
Employee
Memorize the Start and End

•Memorize the starting and ending point of the

presentation.
• Give a look at the outline after the opening
remarks.
•At the end, look up from the outline, pause, and
speak directly to the audience to conclude the
session.
Practice Your Presentation

• Practice from the beginning to the end

• Practice the use of your visual aids
• Time your presentation
• Use audio-visual feedback
• Ask for feedback from colleagues or superiors
Deliver Your Presentation

Vocal Delivery
Vocal expressiveness: Variation in the pitch, rate, and volume
of the speaking.
Vocal emphasis: Three techniques can be applied –
• Pause before or after a key word
• Slow down when you reach an important passage
• Increase or decrease volume
Appropriate rate and Volume
Articulation and Pronunciation
Non-Verbal Communication

• Non-verbal communication makes no use of the

words, sentences, grammar and other
structures that we associate with spoken and
written language.
• Non-verbal communication includes facial
expressions, eye contact, tone of voice, body
posture and motions, and positioning within
groups.
• Verbal communication is organized by
language; non-verbal communication is not.
Non-Verbal Communication (Contd.)

Types of non-verbal communication:

• Eye contact or gaze
• Facial expression
• Gesture, especially use of hands and arms
• Dress
• Posture
• Paralanguage
Facial Expression

• Facial expression is bound to be an important

indicator to other people of our attitudes, state of
mind and relationships to them
• Human face has a complex arrangement of muscles
that allows us to produce a whole range of different
expressions, most of which are an index of our
feelings (happy, sad, pain, etc.)
• Smiling – important facial gesture that indicate that
we pleased to see other people
Gesture (Hands and arms)

• Gestures, e.g: handshake

• We use gesture when our voice engaged, e.g: talking on
the telephone, we used gesture to tell another person to
come and sit down
• Many of the gestures are automatic. When we speaking
on the telephone, we often make hand gestures
• Gestures that we make for pushing people away vs.
drawing them towards us.
Dress

• Dress – we combine items of clothing and the

appropriateness of certain types of styles of dress to
specific situation.
• Funeral – people wear black or dark colored clothes
as a symbol of mourning ~ avoid color clashes.
• The clothes we wear make a statement about
ourselves ~ interpretation by other people.
Dress (Contd.)

• Time dependent dress code

• Office - formal
• Relaxing or socialising – casual
• Initial judgments about people because of their
clothes
• Dress – one aspect of the physical appearance
• Hairstyle, jewellery, make-up and body
adornment
• Open for interpretation by other people
Formal Dress Code - Men

Formal dress with

white tie

Source: Businessinsider.com
Semi-formal Dress Code - Men

Semi-formal dress
with black tie

Source: Businessinsider.com
Business Dress Code - Men

Business dress code

Source: Businessinsider.com
Business Casual Dress Code - Men

Business
casual or dress
casual

Source: Businessinsider.com
Casual Dress - Men

Casual dress

Source: Businessinsider.com
Paralanguage

 Those utterances that we make when we are

speaking
 When we speak, we make noise that aren’t words
(‘um’ or ‘ah’), we raise and lower voices, we
pause, we stress some words
 Important aspect of the message when we are
communicating
 E.g: “The house is on fire” ~statement
“The house is on fire!” ~ stressed
 Voice intonation (pitch)- indicator of intention
 Flow of voice
End of Topic