UX DESIGN

PRINCIPLES
SHOPEE
 User Experience

1. Focus on the User 1. Put the user in control

2. Consistency 2. Accessibility
3. Hierarchy 3. Usability Testing
4. Context is Key
◦ Focus on the User - Easy for Users to navigate, and easy for designers to see how it works.

- Most Important Principle. ◦ Context is Key

- User-centric
- A continual process of design and feedback, where each process informs the
other.
◦ Consistency
-There will be users that visits your site with a pre-existing idea of how things
“should work”. It’s important to respect this.
-The more familiar it is, the more it is easy to navigate for users.
3 techniques:
- Use the same design across all systems.
- Resist creating new elements if it affects usability.
- Adopt a design language. Ex: Apple’s Human Interface Guidelines and
Google’s Material Design Guidelines.
◦ Hierarchy
- To think through all of the functionality and information and mapping it into a
tree-like structure that every aspect of your site flows “naturally” from the last.
- To know which devices will be used to access your webpage. As of now, Mobile
browsing is the primary form of web traffic.
- Related concept of “Emotional Design”, users expecting different emotional
“flavor” depending when, how, or where.
◦ Put the User in Control
- Giving the User more control gives better experience.
- “Always provide a emergency exit”.
◦ Accessibility
- Easy to use for all users, including users with disabilities.
- 1) Allow users to have a great experience.
- 2) There are regulations that require you to provide equal access.
◦ Usability Testing
- It is an iterative process that will keep on updating for the experience of
the users. Especially at the risk of slow website speeds.
DAVIES, N. (2020). THE 7 PRINCIPLES OF UX DESIGN—AND HOW TO USE THEM. RETRIEVED FROM
HTTPS://99DESIGNS.COM/BLOG/WEB-DIGITAL/UX-DESIGN-PRINCIPLES/