CORPORATE

SOCIAL
RESPONSIBILI
TY AND
BUSINESS
ETHNICS
GROUP 3
 CORPORAT
0 E SOCIAL TYPICAL
COMPANY
1 RESPONSIBI
LITY
03 ANALYSIS
02 BUSINESS 04 GAME
ETHNICS WHO IS THE
MILLIONAIR
E?
Members of Group 3

3
Nguyen Thi Thu Huong Nguyen Ngoc My Linh Le Thi Thuy Hang

Dang Thi Thanh Huyen Nguyen Huynh Bao Tran

 4

CORPORATE
SOCIAL
RESPONSIBILI
TY
What is
corporate
social
responsibility
?

“The responsibility of an organization for the

impacts of its decisions and activities on 5
society and the environment, resulting in
ethical behavior and transparency which
contributes to sustainable development,
including the health and well-being of society;
takes into account the expectations of
stakeholders; complies with current laws and is
consistent with international standards of
behavior; and  is integrated throughout the
organization and implemented in its relations.”
 CSR
Types of

DID YOU KNOW THIS?

6
 Legal
Responsibility
The second level of the pyramid
is the business’s legal obligation
to obey the law. This is the most
important responsibility out of
the four levels as this will show
how companies conduct their 7
business in the marketplace. Economic
Responsibility
The lowest level of the pyramid
represents a business’s first
responsibility, which is to be
profitable. Being profitable is
the only way for a company to be
able to survive long term, and
benefit society.
 Philanthropic
Responsibility
Philanthropic Responsibility
is more than just doing
what is right, but it is
something that holds
true to the company’s
values, to give back to 8
society. Ethical
Responsibility
The ethical layer of the pyramid is
described as doing the right thing,
being fair in all situations and also
avoiding harm. Being friendly to
environment, treating suppliers &
employees properly are examples of
ethical responsibility.
Corporate Social
Responsibility and
Profitability

WHAT IS THIS TOPIC ABOUT?

CSR is the idea that business has a duty to serve
society in general as well as the financial interest
of stockholders.

We should view CSR as a component in the 9

decision-making process of business that must
determine, among other objectives, how to
maximize profits.
Cost-benefit
analysis of
CSR

WHAT IS THIS TOPIC ABOUT?

Attempts to undertake a cost-benefit
analysis of CSR is not easy. 
 First, some CSR activities incur no costs at
all.
  10
 Second, socially responsible behavior does
not come at a prohibitive cost.

 Third, socially responsible practices may

create savings and, as a result, increase
profits.
CSR TODAY
CSR is a priority with business.
In addition to a commonsese belief that
companies should be able to “do well by doing
good”, at least three broad trends are driving
business to adopt CSR frameworks:

 The resurgence of envirromentalism 11

 Increasing buyer power

 The globalization of business

CORPORATE
SOCIAL
RESPONSIBILITY
 

The Core of the CSR

Debate 
12
The proper role of CSR has generated a
century's worth of philosophically and
economically intriguing debates.

A recent meta-analysis of more than 10

studies found that on balance, positive
relationships can be expected from CSR
initiatives but that the primary vehicle
for achieving superior financial
performance from social responsibility is
via reputation effects.
Five Principles of
Successful Collaborative
Social Initiatives 

1. Identify a Long- Term Durable

Mission
13
2. Contribute "What We Do”

3. Contribute Specialized Services

to a Large-Scale Undertaking

4. Weigh Government's Influence

5. Assemble and Value the Total

Package of Benefits:
 THE LIMITS OF CSR STRATEGIES

Some companies
have embedded CSR strategies
social can also run afoul 14
responsibility and Larger companies of skeptics.
sustainability must donate to
commitments charities and steer
deeply in their core clear of overreaching
strategies commitments.
The Future
of CSR

 CSR is firmly and irreversibly part

of the corporate fabric.

 CSR programs can confer

significant benefits to 15
participants in terms of
corporate reputation.

 The challenge for management is how to

meet the company obligations to all
stakeholders without compromising the
basic need to earn fair return for its owners.
16
1. The Nature of Ethics in
Business

What is Ethics?

The moral principles that reflect society’s beliefs

about the actions of an individual or group that are
right and wrong. 17

Companies should operate socially responsive ways

for the benefit of all stakeholder the belief that
managers will behave in an ethical manner.

Ethical standards reflect not a universally accepted

code.
Ethics also involve acting to attain human goals.
2.   Approaches to Questions of Ethics
Utilitarian approach
Judging the appropriateness of a particular action
based on a goal to provide the greatest good for the
greatest number of people.

   Moral rights approach

Judging the appropriateness of a particular action 18
based on a goal to maintain the fundamental rights
and privileges of individuals and groups.

 Social justice approach

Judging the appropriateness of a particular action
based on equity, fairness, and impartiality in the
distribution of rewards and costs among individuals
and groups.
3.   Codes of Business Ethics
Codes of Business Ethics helps ensure consistency in the application
of ethical standards, an increasing number of professional
associations and businesses are establishing codes of ethical
conduct.

Five fundamental Codes of Business Ethics:

 Integrity 19

 Objectivity

 Professional competence

 Due care

 Confidentiality

 Professional behaviour
4.   Major Trends in
Codes of Ethics
 The increased interest: Codifying
business ethics has led to both the
proliferation of formal statements by
companies and to their prominence 20
among busıness documents.

 A second trend: Adding enforcement

measures to their codes

 The third trend:  increased attention by

companies in improving employees
training in understanding their
obligations under the company's code of
ethics.
 5.   Business Ethics Self-Assessment
Purpose of Business Ethics Self-Assessment

 Identify the values you are establishing for your company

 Evalute honest and integrity
 Answer for questions: Does it respect and do well by its
21
employees, customers, and the world at large?

How to Self-Assessment of Business Ethics

 Complete the survey in Strategy in Action, Exhibit 3.22.

 Answer the questions below by circling A for Agree or D for
Disagree. When you have finished, the professor will provide the
answers and explanations.
CSR OF VIETNAMESE BUSINESSES

MERCURY

22
 1. DAIRY FOUNDATION
“VƯƠN CAO VIỆT NAM”
Established in 2008, Vươn Cao Vietnam Milk Fund
and Vinamilk have brought more than 37 million
glasses of milk (about 163 billion VND), to more than
460,000 children from the headland of Ha Giang to
the cape of Ca Mau.
23
Vinamilk kicked off the 2021 journey with the
campaign "Million cups of loving milk, million happy
smiles". The online campaign is organized with the
desire that all children can drink milk to be healthier
and happier.

With each published share, Vinamilk will contribute

10 boxes of milk to the program of Vươn Cao Vietnam
Milk Fund and send joy to the children.
In 2020, overcoming the obstacles caused Ms. Truong Thi Mai - Head of the Central
by COVID-19, the loving trips from the Committee for Advocacy and delegates
Vuon Cao Vietnam Milk Fund still brings awarded scholarships to excellent students,
more than 1.7 million glasses of milk to with difficult circumstances in Tuyen Quang.
disadvantaged children in 27 provinces
and cities such as Ha Giang, Yen Bai, Hue,
Quang Nam, Phu Yen, Ho Chi Minh City ...

24
2. ONE MILLION GREEN PLANT FUND FOR VIETNAM

The program "1 million green

trees for Vietnam" has been
implemented by Vinamilk in
cooperation with the Ministry
of Natural Resources and
Environment since 2012. The
meaning of the program is 25
spreading love of nature;
forming awareness and
responsibility for
environmental protection,
thereby bringing a better life
for ourselves today and for
the next generation.

Delegates learned about the 9-year journey of the 1 million green trees fund for
Vietnam in the green tree map area.
 26

At the event, Mr. Tran Hong Ha - Minister of Natural Resources and Environment and
Vinamilk's representatives presented symbolic boards of 270,000 trees of all kinds with a
total value of about 1.5 billion VND to Thai Nguyen and Tuyen Quang provinces.
3. Outstanding CSR activities of FPT:
By the end of 2011, the group spent nearly 55 billion VND on CSR with more than 10,000
employees participating, contributing 10,000 hours of labor, donating more than 800 units of
blood, and donating over 2,000 gifts.

 FPT Day for the Community March 13: All FPT employees participate in helping the
community. The total amount raised by the whole corporation is over 287 million VND. FPT
staff gave 998 gifts to cancer patients; 670 blood units are donated.

27
Outstanding CSR activities of
FPT:
 Supporting Japan for the earthquake and tsunami disaster in March 2011:
Within two weeks, FPT employees have raised more than 3.26 billion VND. FPT leaders also
sent to Japan through the Embassy of Japan in Vietnam with 100,000 USD expressing their
affection and desire to share some difficulties with the country.

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The pedestrian flow of nearly 5,000 people has dyed the whole area of Bo Ho, Hanoi.
THANKS FOR
LISTENING !

THANKS!
29
Does anyone have any questions?