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Prime Savings Account

• What is the AQB for Prime Savings account in
Metro/Urban/Semi-Urban and Rural Areas
• What are the Main Features of the Prime Savings Account
• Who is our Target Customer
• How many inter sol transactions are free in the Prime
Savings Account offering
• What are the Charges for Visa Debit Card under Prime
Savings Account

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 Contd…
• How many cash withdrawals are free from other bank
ATM’s under Prime Savings Account

• What is the statement frequency under Prime Savings

Account

• Do we provide a Free Passbook under Prime Savings

Account

• What is the main differentiating Feature of Prime Savings

Account as compared to Peer banks

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 SB Prime
An intermediary product targeted towards the mid-
income segment customer base helping to bridge
the gap between the base product and priority
offering.

A Value based savings product with customized

features enhancing the customer value.

Average Quarterly Balance

- Rs. 25000/- for metro/urban/semi urban
branches
- Rs. 10000/- for rural branches

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 Why SB Prime

Objective
– Retain prospective Priority clients from
moving to competitive offerings of peer
banks.
– Increase the base of HNW customers @
branches
– Differentiated service given to customer
as compared to competition

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 Whom to sell
• Resident individuals - Middle Income Group, and Upper
Middle Income Group
• Other Bank salary Accounts holders(Middle management)
• Trust, associations, societies and clubs members
• HNI’s- Not willing to maintain higher AQB’s
• Government Employees
• Professionals (Doctors, Lawyers,CA’s and other
professionals)
• Family members of business banking customers, Credit
Card customers and Retail assets customers
• Clients of broking firms (Specially IPO investors)

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 What to sell (Product Features)
•At PAR cheque book – Enhanced Limit of Rs. 1,00,000/- instead of
Rs.50,000/-
• Free Issuance of International Visa Debit Card
•Free 6 Cash withdrawal transactions from other Bank ATM per
quarter
• Free Pass Book
• Free monthly statement of account
• No charges on intercity clearing cheques
• Free DD/ PO , drawn on Axis Bank Centres
•Higher cash Cash
deposit/withdrawal
Deposits limits Charges
2 transactions per quarter Nil
3-6 Transactions Rs. 100 per transaction
7th transaction and above Rs. 200 per transaction

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 How to Sell (USP)

• Address the specific customer requirements

• Highlight the Product Features
• Customize the product as per the need
• Pitch Prime before EasyAccess
• Instant Welcome Kit –addressing the speed factor
• Provide Personalized Customer service

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 How to Reach them
• Direct contact
• Cold calling, Tele calling, marketing campaign at ATM centres,
• Direct mailers, news letters
• Referrals
• IPO issue data, MF/Third party relationship database,
• Local directories, data from local vendors
• Print media, Local distribution of product brochures
• Sales campaign at residential societies, shopping malls
• Leads through ATM centres (Please keep visitor Register at ATM
centre)
• BSNL and MTNL online phone directories (
http://india.gov.in/directories_tete.php)
• Credit card and retail assets data available with RAC & Axis sales

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SB Prime Differentiating Features
Features SBEZY SBPRM
At PAR CHEQUE LIMIT Rs.50,000/- Rs.100,000/-

STATEMENT OF A/C Quarterly statement Free Pass book as

PASS BOOK of a/c well as monthly
statement of a/c
DEBIT CARD Chargeable No issuance charge

INTER SOL CHEQUE Free upto10 cheques Free, without any

CLEARING and Rs.200,000/- per restrictions
quarter
DD / PO CHARGES Chargeable Free

INTER CITY CASH DEPOSIT Free1 transaction per Free 2 transactions

CHARGES quarter per quarter

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 EasyAccess Comparison with Peer banks
 

Product Features ICICI Bank HDFC Bank Axis Bank

Min Balance 10000 5000 5000

Name of Account Savings Account Savings Account Easy Access

At Par Facility Rs. 50,000 per Rs. 50,000 per Rs. 50,000 per
Month Month instrument

Clearing Payment at Flat Rs. 50 for Rs. Rs. 50,000 pm nor No Charges upto to 10
other than base centre 50,000 and Rs. charges transactions and Rs.
1.75/1000 on Rs. 2,00,000/- per quarter
50,000 and above

Debit card Only upto Rs. 1 Insurance not Upto Rs 2 lakhs

Accidental insurance Lakh available
(Premium of Rs
12 p.a)
Withdrawal limit / Day Rs25,000 Rs.15,000 Rs. 40,000
from ATM’s

Photo & Scanned No No Photograph &

Signature Card Photograph/Signat Photograph/Signat Signature
ure ure Added for security

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Prime Savings Comparison with Peer Banks
Product Features
Min Balance
Name of Account
At Par Facility
Debit card
Accidental insurance
Withdrawal limit / Day from
ATM’s
Cash Withdrawal/Deposit
other than base branch
ICICI Bank HDFC Bank Axis Bank
25,000 25,000 25,000
Blue Privilege Savings Max Account Prime Savings Account
Rs. 1,00,000/- per Rs. 50,000 per Month Rs. 1,00,000/- per
Month instrument, no limit on
number of transactions
Only upto Rs. 1 Lakh Insurance not available Upto Rs 2 lakhs
(Premium of Rs 12 p.a)
Rs25,000 Rs.15,000 Rs. 40,000
Nil for first transaction, Self/Third Party Cash Cash Withdrawal: Rs.
Rs. 50,000 withdrawal Deposit/Withdrawal at 1,00,000 per instrument, no
limit PM non-home branches, limit on number of
upto Rs 50,000/- per transactions
day free. Above Rs  
50,000 a charge of Rs  
2.90 per thousand on Cash Deposit: Free 2
the full amount would transactions in a quarter
be applicable. upto Rs. 75,000/-
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Prime Savings Comparison with Peer
Banks (Contd...)
Product Features ICICI Bank HDFC Bank Axis Bank

International Visa Debit Card Chargeable Free Free Issuance Charge

Photo & Scanned Signature No No Photograph & Signature

Card Photograph/Signatu Photograph/Signatu Added for security
re re

DD/PO Chargeable Free Demand Drafts Free, no limit of number

on HDFC Bank of transactions
locations, upto a
limit of 50,000/- per
day at home branch

No Maintenance Charges on No Charge, Rs. 1,000 per Rs. 750 per quarter
Average Quaterly Balance converted to Normal quarter
Savings A/c

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 Benefits to the Sales Channel
•Product addresses various financial requirements of customers
•Normal AQB of EasyAccess accounts at Metro centres-Rs. 25,000/-
•Higher Reward structure
•1 Prime account = 5 EasyAccess accounts (Value)
•Greater value per account – Average AQB Rs. 1.00 lakhs
SBPRM POINTS
Month end Balances in the Accounts (In Rs) Revised
500 – 999.99 -
1,000 – 2,499.99 -
2,500 – 9,999.99 -
10,000 – 24,999.99 3
25,000 – 49,999.99 5
50,000 - 4,99,999.99 10
5,00,000-9,99,999.99 15
10,00,000 and above 20

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 SBEZY Team at CO

• Sashanka Dasaka (CO) Ph. +22 67071610

• Shubhra Jindal (CO) Ph. + 22 67072024
• Niranjan Marodia (CO) Ph + 22 67071787

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Happy Prime Selling

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