VEGGIES CART

FOUNDER- SUNAYANA SHRESTHA

 MISSION

“To develop a model to

increase income and
generate employment at
the grass root level by an
equitable and holistic
development.”
 VISION

• “Professionalizing the
informal trade channel of
fresh farm produce and
creating gainful, dignified
self-employment for the
families dependent on
agriculture sector
 SECTOR SNAPSHOT(NEPAL)

• Around 2.3 lakhs hectares of cultivable lands

• Cultivated in only 7.3%
• Size of the Industry-NPR 105 Billion
(8.8% of total country’s GDP)
• Growth Rate- 9-10%
• Wastage- Industry Average- 20% to 30%
 SECTOR SNAPSHOT (biratnagar)

• Biratnagar – 3rd largest in India

• • First in Cauliflower & Brinjal production
• • Livelihood to small, landless & marginal farmers
• Provide Livelihood to poor coming to cities for
work – Entry free job
 Vegetable Growers: At a Glance
• More than 90% of the Bihar
Vegetable Growers are SMALL (Small,
Marginal And Landless).
• Only 8% have adopted latest
agronomical practices because most
of them are unknown to it and do
not have wherewithal to have it.
• • Have Very Limited or No
Direct Access to the Market,
Market Infrastructure &
Market Intelligence • Have
to Carry a load of 50 kg on
head to the nearest Mandi
located at 5-
• • Approx. 80% work force in
vegetable cultivation are
women10 Kilometers
 Street Vendors: At a Glance
• • More than 70% are women.
• More than 90% are migrant
from other part of the state •
Live under fear of Traffic
police and other municipal
authorities • Often pay hafta
to the local gundas •
• 14-16 Hours of Working Time
• Price & Income Risk • Unsold
Leftover Vegetables • More
than 25% Wastage • Smaller
Economy of Scale
 Vegetable Supply Chain
Current Form- Players, Their Roles & Gaps

Farmers--Producer • • Small scale and poor—

cannot store or manage
inventory • Have to carry
Local Village Mandi 40-50kg goods for 5-10km
to village mandi—
productive time lost and
City / Town Mandi high cost of logistics • Price
discovery at mandi—no
option but to sell—at
City Wholesale & mercy of buyers who are
Markets
often powerful and corrupt
• Wastage 10-15%
Retail : Carts and Stores

Consumer
 Vegetable Supply Chain
Current Form- Players, Their Roles & Gaps

Farmers--Producer

Local Village Mandi • • 2-4 levels of middlemen

add little value—prime
role is channel finance •
City / Town Mandi Multiple handling at each
stage—damage produce,
City Wholesale & increase wastage, increase
Markets logistics costs • Financially
strong—can withhold
stocks and control market,
Retail : Carts and Stores impact prices • Wastage 5-
10% (but quality drops)

Consumer
 Vegetable Supply Chain
Current Form- Players, Their Roles & Gaps

Farmers--Producer

Local Village Mandi

City / Town Mandi

• • 90%+ sales through carts,

City Wholesale & <10% through stores (incl.
Markets organized) • Long workday
—buying and selling •
Retail : Carts and Stores Cannot stock so have to
sell by end of day—distress
selling and wastage •
Consumer Wastage 15-25%
 Vegetable Supply Chain
Current Form- Players, Their Roles & Gaps

Farmers--Producer

Local Village Mandi

City / Town Mandi

City Wholesale &

Markets • • Poor and unreliable quality and
hygeine as no processing
Retail : Carts and Stores throughout supply chain • Prices
vary through day, and from day-to-
day—difficulty in home budgeting
Consumer • Inconvenient to buy—haggling,
selecting quality produce, etc
 Vegetable Supply Chain
Current Form- Players, Their Roles & Gaps

Farmers--Producer
• • Wastage across supply
chain 35-40% • Time and
Local Village Mandi energy wasted by farmer,
retailers and consumer •
City / Town Mandi
Deterioration in quality of
goods due to time taken to
reach consumer (8-24hrs)
City Wholesale &
Markets
and multiple stages of
handling • Produce is not
quality checked, sorted,
Retail : Carts and Stores
cleaned etc, creating
hygiene and health issues
Consumer
Interventions &sunayana’s model
 Our interventions
• • Samriddhii AC Green Cart
• • Pre-packaged branded vegetables
• • Integrated vegetable value chain
 Our interventions: AC carts
• • Keeps vegetables fresh for
longer period • Maintain the
temperature of 5 to 15
degree Celsius depending on
the surrounding temperature
• Light weight ( only 70 Kg) •
Carry more weights ( can
carry upto 200 kg
vegetables) • Better display
of vegetables ( 10 different
compartment) • Easy to pull
& push • Space for
advertisement – helps
vendors in earning more
income per month
 The Cart of Change
• AC carts to vegetable vendors leads to lesser wastage ,
clean & beautiful city and hence lower prices of
vegetables & more income to vendors which leads to
better bargaining power & inclination of vendors to
move up the chain and passing the benefits to farmers
in order to assure the availability of produce to
customers which leads to increased income of farmers.
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Our interventions: Pre-packaged Branded Ve
getables
• • Packaged in
perforated food grade
transparent material •
Labeled with •
Samriddhii brand • MRP
• Weight • Name of the
vegetable • Bar code •
Easier in transaction •
Time saving • Cost
saving • Ease in
monitoring, handling &
management because
of packaging
Our interventions: Integrated Vegetable Val
ue Chain
(Sunayana)
• • Direct procurement from farmers • More income
to farmers • Elimination of middle men • Offering
value added service like inputs, extension, financial
linkages etc. • Processing , packaging and
distribution through centralized processing center •
3 –stage quality inspection • Grading as per the
market need • Retailing/sales through road side
vegetable vendors • First time in the world • More
income to vendors • Social and economical
upliftment
 Sunayana ™ Value Chain
• Collect direct from farmers—farmer saves time, money,
Farmer-producer reduce wastage—income increases 25-50% • Advance
Price intimation—farmer controls sale decision (Samriddhii
or Mandi)—and assured buyer • Near zero wastage

Samriddhii collects • Processing center stores, cleans, sorts,

Transports, processes and packs produce for different
Processes and clients (retail, institutional etc) • Efficient,
Delivers hygienic, retain food quality • Minimize
wastage to < 5%--aim for 2%
Refrigerated carts retain food quality • Pre-packed and
Retail : Carts and weighed packets—quicker sale process • Samriddhii
Stores delivers food and collects unsold goods—convenience
and lower cost for seller, wastage is minimal • Assured
income—huge improvement and life quality
• Get consistent, assured quality and price • Quick purchase as
Consumer packets are pre-weighed and priced • Don’t need to clean
before cooking—save time and water
Unit ToModelToReplication
( market & potential)
 The Growth Story
• A Network of More than 7000 Farmers & 500
Vendors OperatingSamriddhiiiTM AC Green
Carts Launched Exclusive Vegetable Retail
ShopBihar Fresh Built a Primary Processing
Center of 20000 sq ft 200 MT Of Vegetables
 SamriddhiiTM Model

• • Samriddhii sells
through 4 channels: •
AC Carts • Retail chains
—urorganized (mom
and pop) and organized
• Bihar Fresh (own
retail outlets) • HORICA
(Hotels, Restaurants,
Institutions & Caterers)
 IMPACT
Socio-economic Enhancement
Across the Agri-business Value
Chain
 Socio Economic Impact of Enterprise
• No product or equipment sale (cost impact) to work force
(farmer/vendor). No external imposition to existing socio-
economic comfort zone. Inclusive & transparent strategic
partnerships with producer and vendors. Traceability used to
enhance pride and associated onus for product. Participation in
business model encouraged across sexes. Organisational
benefits to disorganised farming and street vendors. Evidencing
collaboration across a traditionally feudal farm & rural
community. Scalability that fetches growth, partnership & hope
to agricultural society. Mutual reliance and personal
achievement through extended reach to markets to much
ignored agri-business SME sector.
• Now sale vegetables with proud
• Thank you

“ COMING TOGETHER IS A BEGINNING. KEEPING

TOGETHER IS PROGRESS. WORKING TOGETHER IS
SUCCESS.” HENRY FORD