FINAL PROJECT

Truffles Hi-Potential Program – 2020-21

Team
Defining the Project
To make partnership with top Real Estate Mobile application “ Aqar” in order to
cater more real estate financing opportunities and boost ANB’s retail sales.

“ EXPAND OUR POTENTIAL CLIENTS BASE BY ALLOWING ANB TO OFFER

FINANCING PRODUCTS THROUGH THE APPLICATION “.
Project Objective and
Purpose
Purpose :
1. To provide real estate financing to potential customers through Aqar App.
2. To make an increase in our company’s revenue
3. To make presence in digital technology
4. To grow our business in a wider market

Project Objectives :
1- Presence in the most active real estate market.
2- Reducing material costs through online business(branch rent, salaries, ..etc)
3- To grab attention of customers
4- ANB will advertise to prospects who are willing to buy properties(targeted
customers).
5- To expand the target audience.
Defining the Stakeholders
Customers Aqar App.

Retail Banking RE Sellers

Marketing IT
Key Factors worth
considering
Key Factors

- Developing the digital sales channels are the key success for the organization!
- In the near-future Online business will out power brick and mortar.
- There are 300’000 active users on Aqar app.
- Assumptions: Almost 15’000 people on the Aqar app are realtors, which can be
proved useful
- Two Banks have already made agreement with “ Aqar” namely: Bank Al Bilad, and
SNB and providing their services in the application.
Strategy
Management
Strategy

• The strategy of ANB related to this program is related to offering right service to
exact target audience.
• The Aqar has a lot of real estate buyers and ANB being a bank can provide these
buyers opportunities to obtain finance. These benefits should be explained to
costumers on both ends.
• The processes should take place in the following way, integration of ANB products
with app, Marketing of products through Social Media and Google.
• The cost – analysis should be carried out which includes Service costs, maintenance
costs, marketing costs, material costs and allowances.
• The team related to this project should be given separate authorities
• The schedule and monitoring team should be from both sides and the updates
should be given to higher authorities timely.
• The reviews from the customers should be analyzed to make sure the project goes
successful.
Implementation plan
Implementation

• Project Management Plan - The IT experts of the company should help to integrate
the ANB’s services on the Aqar’s app. These services should include Financial plans
for real estate and also flexible installment opportunities. ANB should also revise
their financial plans for realtors or real estate cash buyers specifically for this project.
The development and integration should be carried out by developers and data
science experts should make sure to use heavy blockchain so the data of customers
cannot be disclosed. After integration, the testing of products on the app should be
carried out whether the UI looks okay, and are there any glitches to be fixed, if So,
then it must be resolved before
• Project Charter should be issued that includes scope and limitations of project i.e.
timeline, risks, quality checks etc.
• Stakeholders management - The old customers of ANB should be explained about
this new venture and they must be influenced to use this service to attain financial
opportunities. The other stakeholders such as Real Estate sellers should be contacted
via marketing.
Implementation…Cont’d

• The next thing is proper Search Engine Optimization (SEO), SEO experts should be
hired to make sure the services of ANB are shown on priority. These services should
be specifically for the real buyers and they must be targeted. The Aqar’s app
management should also be conducted to understand better use of their technology
and services. The information of realtors should be collected in the form of
spreadsheet.
• The Social Media communities of realtors, another stake holder, should be explained
about this venture using the employees and all the leverages should be listed and
explained to community members.
• The Social Media ad campaigns should be carried out and the target audience should
be real estate and Aqar’s app users. If the results obtained are okay and Return On
Investment is positive, then strategy must be continues and if not, then strategy must
be revised.
Project Quality Control
Quality Checks

Technological Risks– Data Breach has always been a serious issue for the companies
that involve transactions, since the customer data is present on board and the company
is responsible for the privacy. The data breach can cause huge damage in the form of
finances and health. The Data science experts and ethical hackers should be hired even
after development and integration.
Communication Risks - Setting up meetings with stakeholders, such as project donors,
helps you track any changes, reassign tasks and foster a cohesive team environment.
Such risks can cause serious disruption.
Cost risk - A project's completion is risked if there is a lack or misuse of project money as
a consequence of an inflated budget or other limitations. When a project's cost exceeds
its planned finances, the risk may be transferred to other operations and labor divisions.
Operational Risks– If essential operations and fundamental procedures such as
manufacturing or procurement are not implemented properly, a project may stall or be
terminated. These risks include, human processing capacity risks, financial risks etc.
Clear defined instructions to the employees can help avoid such risks.
Closing the Project
Measuring the Impact
of the Project
Project Outcome

• The project has several outcomes, firstly collaboration will bring a wide target market
for both the companies i.e. ANB and Aqar. The real buyers on Aqar will increase the
audience for ANB’s bank and the ANB’s customers can use Aqar app for their
shopping purposes as well. Apart form market, the reputation and credibility of the
companies will rise. Overall the use of technology will also help the ANB to compete
its rivals i.e. Bank-Al-Ibad and SNB.
• The cost of sittings and other materials will decrease for the company because most
of its sales would be online. The Investments on the campaigns would be initial
investments and no longer hectic work.
• The success of this project will also open the doors to further opportunities of
collaboration to both enterprise. The overall revenue of the companies would show
increase, since the number of transactions and deals will increase with the customer
number. The technological advance will help ANB to have an edge over its
competitors.
• Moreover, ANB will become the first option for the customers to use financial
services.
Thank You!